Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
It happens to the best of us. Sometimes it is hard to find that inspiration for writing even though we feel a drive to produce more and better content to push marketing numbers. Sometimes we should stand back and let the numbers do the writing for us.
A blog is only as effective as its posts. In this Whiteboard Friday, Rand offers six paths you can take to make sure your posts resonate with your audiences.
Are you wasting time with inefficient outreach emails that get ignored? By testing three tweaks to an existing template, the folks at Directive Consulting were able to more than triple their reply rate and win more guest posting opportunities.
When we noticed that comment quality was rapidly declining on the blog, we decided to do something about it. And that something didn't involve closing comments, but improving them.
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Engagement is a huge but often ignored opportunity, and may be an important aspect of Google's machine learning algorithms. Larry Kim shares new findings to support the theory that these algorithms reward high user engagement.
Brands hoping to find lasting, consistent success at content marketing should adopt a "shorter content/less content" mindset.
Pitching a guest post on hoverboards to a B2B marketing blog is, unsurprisingly, a bad idea. Find out why Bop Design rejects 9 out of every 10 pitches and what you can do to increase your own chances of pitching success.
When it comes to building a content strategy to guide your brand, seeing is believing, so creating a visual roadmap can help mightily.
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
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Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.
If you're serious about readers seeing the strength of your ideas, writing shorter content must become a part of your repertoire.
How often do you sit down to read a book and find yourself hooked within the first few sentences? Or even the first few words? I would venture to bet the answer is "not often."In fact, I find that the books which turn out to be my favorite in the end typically take at least 50-100 pages to “pick up pace.” But we expect that when we read a good book. We come to the table knowing what...
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.