Did you know that 97% of people learn about a local business online and 72% of consumers who performed a localized search visited a store within 5 miles. Having a solid local SEO strategy is the first step to put you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
Cleaning up your citations is not as easy as waving a magic wand or blinking while wearing your Google Glass. Read on to find out how to audit your citations and clean up your local listings!
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
Welcome to Help S.N.A.C.K.S., where the Moz Help Team answers some of its most frequently asked questions. In this issue, we tackle Moz Local. Also: We don't know what S.N.A.C.K.S. stands for; let us know in the comments, and if we choose your entry, we'll send you a Moz shirt. :-)
A do-it-yourself resource for local business owners who have yet to build enough budget to hire expert help. With the right free education, you can start your local search marketing the right way on your own.
With the right types of landing pages, you can dramatically increase your local visibility. These helpful guidelines and tips will help you ensure proper implementation for your specific business model.
They're the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow your business.
We designed Moz Local to be the most efficient option for location management, with an easy-to-use interface and an affordable price point. In a nutshell, the product allows you to upload a spreadsheet of all of your locations, which we then standardize and distribute to all five major U.S. data aggregators and three important local directories.
Five of six predictions for 2013 made by our expert in local search have come true. The odd one out? Foursquare. Instead of moving toward acquisition, Foursquare seems to be positioning itself to become the premier aggregator of local data.
It's easy to customize the geolocation settings -- once or twice. However, these steps can be long and fastidious for results that might be unreliable, mainly if our prime concern is to collect data for filtering, comparing and verifying rankings based on the user's geographic location or when providing clients with direct links to different versions of SERPs from city based location.
But do Google Business Photos help with local search rankings? Google's been mum, and I haven't been able to find any research on the matter. So I decided to test if there was a correlation between adoption of Google Business Photos and local search rankings.
There seems to have been a significant qualitative shift in local results since Google's release of Hummingbird that I haven't seen reported on search engine blogs and media outlets. Here's my take on what's going on and why.
Local search doesn’t have to be the arch-villain that you keep fighting but never really beat. With some knowledge, hard work, and a few tools in your utility belt, you can be the local search superhero that you’ve always wanted to be…