About two weeks ago Rand and Scott posted a Whiteboard Friday explaining how to get a SEO job. I think it is a great resource for SEO’s who already have a lot of experience, but what about those who don’t? How are the inexperienced supposed to get their first job at an internet technology company? The foll...
Every time Rand receives a marketing book, he puts in on my desk. I don't know if it's a gesture of "Here, you read stuff..." or if it's a more direct "Read this or you're fired" (which is clearly how Rand operates, for those of you who know him well), but I've got a stack of books at home that are one giant "Read these" list. During my flights to and from Sa...
So I'm taking this online course on SEO and I have a sneaking suspicion that the instructor is either an idiot or (more likely) that he composed the lectures in 1993. This is more of a poll than a post, I'm just wondering what other people think. Here's my evidence:. 1. He mentions Lycos and Altavista all the time. 2. He says you should use up to a hundred ...
My copy of The Tipping Point had been collecting dust on the bookshelf for a couple of years now and while moving some things around I found myself thumbing through the pages. I know from a few comments that a handful of SEOMoz members and employees have read the book, and I decided it might be worthwhile for me to reread it again....
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I was anxious to read The 4-Hour Workweek by Timothy Ferriss. I had picked it up while waiting in line at my local Kinkos because something on the dust jacket caught my attention. I thought it would be kind of a "Getting Things Done" for the Internet Marketing set and once I got the book home, I couldn't wait to read it. Anticipation, unfortunate...
I arrived home from our annual camping trip today. We go away with five other families once a year; we’ve been doing so for the past five. We had a superb time. Waking up to the sound of the chickens cocking and the sunlight shining. It really was an exceptional trip.One evening I was thinking about our trip, a book that I had read many times before came to mine. It made me think - the trip ...
Jim Collins never said, "Do these five things and you cannot help but create a great company in one generation or less." Gillian finds value in Collins' work.
Let me just preface this post by saying that I hate management books and business theory books and nearly everything that starts with the phrase "The Seven Habits of Highly..." That said, I got so many recommendations to read Jim Collins' book, Good to Great, that I couldn't resist. In particular, two p...
A favorite quote from last week: Every single person working in the media today who experienced the dot-com bubble in 1999 to 2000 believes that we are going through the exact same process and can expect the exact same results—a bust. It's déjà vu all o...
When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...
Every month, I have at least a dozen people tell me that I need to write a book. The SEOmoz blog is great, they'll say, but a book has the power to connect with an enormous audience, and besides, they'll continue, I need something to read on the plane. I've finally come to the realization that they're right. Despite my frenetic schedule, packed with travel, clients, in-house projects, e...
What would happen to your business if you were not able to tend to it tomorrow? Is there important information, key to the success of your business, that you have not communicated to the people who would inherit it or keep it running until you are able to return? If there is important information of this type then you need a contingency plan. Without a plan some of your most impo...
Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...