Maximize ROI via Content Distribution Networks
Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.
Paid Search Marketing (PPC)
How to Use Facebook for Targeted Content Promotion
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Beyond Search: Unifying PPC and SEO on the Display Network
PPC and SEO go better together. By playing both sides of the coin, it's possible to make more connections and achieve greater success in your online marketing than with either alone. Join me in taking the leap beyond the SERPs in unifying your paid and organic marketing!
Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable
Ever considered paid promotion in your online marketing plan? It isn't just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more.
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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How To Knock 70% Off Your Facebook CPA
Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.
How To Use Match Types Effectively in Paid Search
Just the phrase "keyword match type" sounds incredibly dry, right? Even so, the incredible importance of a well thought-out (and executed!) strategy for dealing with match types can’t be understated.
AdWords Techniques You Are Probably Not Using But Should Be
I’m going to take you through some great AdWords techniques that many of you probably aren’t using but should be. I’ve chosen these five specifically because they’re less used by most and when implemented they will significantly increase your leads and sales.
Google AdWords Scripts Offers Enhanced Automation
In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. The problem is that technology can often stand in the way of generating the ROI you like because it can be hard to analyze and manipulate the data quickly and efficiently. This is where AdWords Scripts comes into play.
Harmonising SEO & PPC - A Practical Guide
This article focuses on when and where you should use both and how you can integrate SEO & PPC in a practical way to enhance both of them.
Take Your Brand to a New level with Linkedin Ads
Ok, it’s obvious that no one would take up LinkedIn ads unless there’s an advantage for using it. So how does a LinkedIn ad get a leg up over other paid ad platforms?
Secondary Data: The Information Your AdWords Account is Missing
The use of Secondary Data in an AdWords campaign can lead to a significant improvement in outcomes for the client. The PPC manager can use this data to make informed decisions about where to take an AdWords campaign.
Google Grants - An Introduction and Case Study for Non-Profits and Agencies
One of Google's lesser-known programs is the Google Grants program. Although the criteria for this are rather specific, it is set up just like an AdWords campaign – albeit with some limitations. If you're familiar with AdWords and are eligible for the Google Grants program, this may be perfect for bringing your non-profit business the online boost it needs.
Top 10 Retargeting Tips Guide
It seems like everyone is running retargeting campaigns these days. And why not? Ads tend to work better when they're aimed at the right people. But some are retargeting much more effectively than others. Follow these ten tips to get the most out of your retargeting campaign.
Product Listing Ad Performance - How well is the new Google Shopping Working?
So now, nearly four months on how is the new Google Shopping performing? Is it delivering the improvements that moving to a paid model Google said it would? Are advertisers switching more and more of their budgets to PLAs as Google says they are doing in the US?