The MozCon 2024 Final Agenda Has Arrived!
Wow! It’s hard to believe it, but MozCon is just about two months away, and we couldn't be more excited to dive into the future of digital marketing.
On June 3 and 4, join Roger Mozbot and the Moz crew at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! MozCon is known for bringing high-quality content to the stage, but the hallway track (aka networking) and chances to rub elbows with some of the best in the industry are equally as epic.
Tickets are selling quickly, but there’s still a little bit of time to snag your spot before they’re gone. Early Bird pricing has been extended to April 19, and tickets are just $1299, including breakfast, lunch, and snacks. Can’t make the in-person event? Grab yourself a Livestream pass + video bundle for $449 or just the Livestream pass as a standalone for $299.
We previously shared our Speaker lineup sneak peek in November, the Initial Agenda drop in January, and our Community Speaker reveal in March, but today, we’re ready to share the full and complete Final Agenda*. With our speakers putting the final polish on their presentations, here’s a look at the two action-packed days we have planned. (*exact start times subject to change)
Sunday, June 2
12:00pm — 4:00pm — Optional early registration & badge pick up
Arriving in Seattle early and want to get a jump on picking up your badge? Drop by registration to check in and pick up your badge.
6:00pm — 9:00pm — Unofficial pre-conference meetup
The dynamic duo of Noah Learner (SEO Slack Community) and Nick LeRoy (SEOJobs.com) have joined forces to organize an informal, pre-MozCon meetup open to all. Come out and meet some fellow attendees, catch up with old friends, and get ready for MozCon.
Monday, June 3
7:30am — Registration & breakfast
9:00am — Opening Remarks + State of the Industry
Ethan Hays
Moz’s new General Manager will be kicking things off early on the first day with a warm welcome, laying out all the pertinent details of the conference and setting the stage for what’s to come over the two days of MozCon.
9:15am — Optimize the Forest, Not the Trees: Move Beyond SEO Checklists
Lily Ray
It can be tempting to approach SEO, like checking a list of tactical items off a checklist. Our industry produces checklists for all kinds of SEO processes — all of which are helpful and come in great handy — but often lead to SEO practitioners losing site of the most important questions of them all: why am I doing this task, why does it matter to the client, and what impact will it have on overall performance? After 10+ years of overseeing agency SEO teams, Lily will share what she sees as a common tendency to miss the SEO forest for the trees and how to ensure your priorities are aligned with the outcomes your clients (or your boss) care about!
9:45am — SEO Mind Games: Decode Searcher Bias for Content Success
Garrett Sussman
Explore the untapped influence of searcher bias in the dynamic evolution of SEO. While the industry often dissects search engine bias, Garrett will delve into the psyche of searchers, unraveling the threads of confirmation bias and its profound impact on content strategy. From leading queries like "Is coffee good for you?" to the self-guided nuances of conversational search, he'll examine how biases shape our interactions with Google's Search Generative Experience and the search ecosystem at large. This presentation goes beyond the surface, hinting at various other biases that influence the search experience. By the end, Garrett will tie these insights into a cohesive framework, unveiling the strategic implications for content creation. Join him on this journey through the searcher's mind and gain actionable strategies to become the content your audience is searching for.
10:15am — A special announcement from Moz you’re not gonna want to miss!
Ethan Hays
10:25am — Morning networking break
10:55am —Trust and Quality in the New Era of Content Discovery
Andy Crestodina
After decades in digital, we enter a new era where AI has changed everything… or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all. In this session, you’ll learn how AI can make us better at the classic challenges of how to: get discovered, connect through content, and stay top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics but with the most advanced techniques. Andy will share a set of frameworks, prompts, and techniques for better digital basics using the latest tools of today. And in the end, Andy will consider — in a brief glimpse — what might be the biggest change of all and how to grow your footprint in the new landscape.
11:25am — Create Local Dominance Through Your Digital Ecosystem
Amanda Jordan
Explore the power of local business authority with Amanda! In this presentation, you’ll gain insights into boosting your brand's visibility by leveraging local landmarks, events, and culture and uncover strategies for dominating SERPs with advanced SEO tactics. Learn to seamlessly integrate social and online strategies, and discover the keys to making your brand synonymous with your city for a relatable and impactful digital presence. You’ll leave MozCon armed with an actionable blueprint that will transform your local business game.
11:55am — The Power of Emotion: How To Create Content That (Actually) Converts
Talia Wolf
All of the AI tools, automation, and other technologies in the world will never help you create high-converting content if you fail to leverage the one component that matters more than anything else in marketing: Emotion. During this session, Talia will show you how to leverage emotion-based marketing to drive meaningful ROI from your content with proven and tested tactics. You’ll discover how to get into your audience's heads (and hearts) so you can create content that drives conversions. Talia will guide you through the emotional marketing framework she uses to create high-converting pages (with case studies you can learn from). You’ll walk away with the tools to optimize your copy and design with emotion to drive more ROI from your content.
12:25pm — Lunch + Birds of a Feather peer discussion tables
1:55pm — It’s Not Right, But It’s Okay: The Future of Analytics
Dana DiTomaso
Welcome to our analytics future, where embracing imperfection is key. Our ability to capture data is rapidly changing — how can we navigate these changes, and what do they mean for our best-laid analytics plans? In this session, you'll discover strategies to make informed decisions in a landscape full of uncertainties. Through practical examples and techniques, learn how to make decisions based on imperfect data and leave with a clear understanding of how to adapt your mindset to a future where analytics perfection isn't just unrealistic; it's unnecessary.
2:25pm — Community Speaker — Breaking Silos To Make Bank: Getting Search + Social To Work Together
Navah Hopkins
Beyond the familiar SEO and PPC divide, discover the hidden obstacles hindering marketers from truly excelling for their clients — the separation between search and social. Uncover invaluable insights backed by data in this action-packed session, where you'll learn the secrets of identifying wins through overlapping opportunities in search and social and utilizing factors like auction price, content cost, historical customer journey patterns, and internal operational cues. After this session, you’ll be mastering the art of channel testing and establishing foolproof safeguards for brand sensitivity, ensuring your strategies evolve seamlessly with the dynamic digital landscape.
2:40pm — Brand or Bust: Can You Compete?
Dr. Pete Meyers
Google's job is to model the world, and the world is built on brands. As Google Gemini evolves and the machine is trained on our collective knowledge, brands will only get stronger. The brand advantage may seem unfair, but brand-building isn't just for mega-brands. Learn how to tap into the power of brand and why it's essential for driving search traffic in 2024 and beyond.
3:10pm — Afternoon networking break
3:40pm — From Followers to Believers: Craft a Personal Brand That Commands Trust
Chima Mmeje
Plagued by imposter syndrome, self-doubt, or the gnawing worry that your voice will be lost in a sea of others? These are common barriers that can deter even the most talented individuals from building a personal brand. However, these challenges should not hold you back. Chima Mmeje conquers these fears head-on with a personal brand boasting a following of over 35k across social media and features in leading publications like Entrepreneur and HubSpot. In this talk, Chima shares the blueprint for building a memorable brand, aligning your personal brand with an organization's voice & tone, and using your brand to attract organic leads. Whether you're a C-suite executive or a junior SEO looking to make your mark, you'll learn how to nurture a personal brand that works as a lead-generation machine.
4:10pm — Connect the Uncommon Dots: Use “SEO” Skills to Stay Ahead & Lead Marketing in a Generative AI World
Wil Reynolds
With 25 years in search, I'll invite you to journey back to when new search engines emerged almost daily, each with unique features (Go “Google” Snap, iWon, Infoseek). It was the Wild Wild West… sound familiar? Generative AI, via LLMs, are great predictors of what words are likely to come next. So, in the future, your job will be to develop unpredictable ideas and approaches to solving customer problems. Search will be won on the margins. The little 1% atypical insights add up and have an impact, but how will you get those uncommon ideas? By doing what search people have always done: hypothesize and test, challenge best practices. Whether it's ChatGPT or Google doesn't matter — it's just another box customers are asking a question seeking an answer, and the search industry is better than most at testing and turning that information into value. It’s in your DNA, and this presentation will just remind you that you’re already prepared with the skills to navigate the disruptions ahead. I'll share my playbook, drawing on "SEO thinking" in this new world. You’ll learn how to staff for a world where people move away from search engines, how to time those bets on when your customers will be making the shift, how to prepare for shifting KPIs, and what you can do today to start to retrain your org from Search KPI's to Generative AI KPIs.
4:45pm — Day 1 — Closing remarks
5:00pm — Welcome reception happy hour
Join us at the Summit private rooftop garden terrace. Meet with fellow attendees and speakers over light refreshments, music, and stunning views of the city skyline. We look forward to bringing our community together to kick off MozCon 2024. See you there!
Tuesday, June 4
8:00am — Breakfast
9:00am – Behind the AI Curtain: Insights into the Invisible
Britney Muller
Uncover the hidden facets of AI and its transformative impact on the marketing and SEO industry. Dive into practical insights and actionable techniques to future-proof your digital marketing strategies. This talk offers a unique peek into the hidden side of AI, empowering you to navigate and leverage its ever-evolving landscape.
9:30am — "E" for Engaging: Why The Future of SEO Content Needs To Be Engaging
Bernard Huang
It's clear that Google cares about relevant, helpful content, but how does Google know what's actually meeting users’ needs? The answer is simple: engagement. More importantly, the conclusion of a search journey. In this talk, Bernard will dive into the different phases of how Google's algorithm works, starting from indexation, moving into the initial testing sandbox, and finally towards user engagement.
10:00am — What We Learned From Clients that Canceled Last Year
Joy Hawkins
Join us for an action-packed session where Joy will reveal invaluable insights gained from setbacks and explore the lessons learned from clients that have canceled. Discover the actionable processes they’ve since implemented, patterns they’ve identified, and uncover which industries are scaling back their marketing spend. Through engaging stories and practical examples, Joy will delve into the world of local SEO, with universal takeaways for agencies and specific solutions tailored to the challenges of the local landscape.
10:30am — Morning networking break
11:00am — On the Hunt for Hidden Gems💎: Perspectives on UGC in the SERP
Crystal Carter
Are you down with OPP — Other People's Perspectives? In this talk, we’ll explore the rise of Perspectives, user-generated content, and the return of forums in the SERP. With Google's emphasis on surfacing "Hidden Gems," how can you maintain brand visibility and authenticity? Looking at live examples from around the web, you’ll discover how to leverage existing UGC channels, optimize your own, and make use of AI in your strategies.
11:30am — Community Speaker — How to Grow Your SEO Team in an AI World
Travis Tallent
Join Travis as he unravels the secrets behind his remarkable journey at Brainlabs, doubling his SEO team to over 60 experts in just two years. He'll share actionable insights on fostering a culture of continuous improvement by nailing the basics, cultivating SEO advocates across departments, and leveraging intelligent analytics to showcase your team's impact. Regardless of whether you're in-house or agency side, discover how to build trust through monthly reporting, establish SEO advocacy beyond the CMO, and unveil the transformative potential of analytics to make your mark in the ever-evolving SEO landscape. Don't miss Travis's call to action, urging SEO professionals to embrace the three pillars and become indispensable leaders in any organizational setting.
11:45am — The Road to Hell is Paved With Good Intents
Tom Capper
Each year, ranking for a keyword becomes increasingly labyrinthine. It's less obvious which SERPs make sense for your site, what type of content is best suited when it does, or whether any features or positions are really even in play. In his talk, Tom will show you how to tease apart all this complexity to find targeted opportunities in your space.
12:15pm — Lunch + Birds of a Feather peer discussion tables
1:45pm — Fireside Chat: The Future of Search
Dr. Pete Meyers & Rand Fishkin
Rand Fishkin joins Dr. Pete Meyers for a live fireside chat interview on the future of the Search industry.
2:20pm — Build a Story-Driven Marketing Machine
Joel Klettke
Customer stories can be the most powerful, persuasive, and profitable content you create — but only if you know how to use them. In this no-nonsense session, you'll learn how to set a meaningful strategy, get the right customers on the record, and use stories to differentiate and drive revenue across the entire buyer's journey.
2:50pm — Multimedia Marvels — A Symphony of Audio and Visual Marketing Narratives
Azeem Ahmad
In this talk, Azeem will dive into the successes of iconic marketing campaigns that stand the test of time, all with the aim of equipping you as marketers to use more audio and video in your organic marketing. From key historical moments to our modern digital landscape and with a view to the future, Azeem will explore the power of audio and visual narratives that have made lasting impressions in marketing. You'll walk away with actionable insights to enhance both short-term wins and long-term success in your marketing endeavors. Don't miss the chance to reshape your approach and create campaigns that resonate across time and trends.
3:20pm — Afternoon networking break
3:50pm — Beyond Clicks and Keywords: Dispelling Dystopian Futures
Bethan Vincent
Generative AI, monopolistic markets, and ongoing algorithm changes are all shaping the marketing landscape in increasingly unpredictable ways. Audiences also fragment as interactions spread across a vast channel surface area and move to proprietary platforms like Meta and X/Twitter. Throw in a healthy dose of economic uncertainty, and we have an environment where effective marketing is more complex than ever. The future of our industry sounds a bit apocalyptic, doesn’t it? But all hope is not lost. This talk will argue why (and how) even channel-specific marketers must start thinking beyond their domain and engaging with the full brand surface area. You’ll understand how to make effective decisions in fast-moving scenarios with multiple dependencies. To paraphrase Darwin: it is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.
4:20pm — Survive the Chaos: Smaller Budgets, Bigger Goals, and the AI Advantage
Ross Simmonds
Shrinking budgets, growing AI. Smaller teams, bigger goals. Less space in the SERP, more chaos. The industry is going through a shift. In many ways, this is a reset in how marketing has always been done but — for the last decade — forgotten about. As buyer behavior and the market expectations change, teams, marketers, and leaders must all change with it. In this talk, Ross will share insight and tactics on how to navigate this new world on the back of data, as well as strategies that are grounded in traditional thinking, such as storytelling, and modern technologies, such as artificial intelligence.
4:50pm — Closing remarks: Farewell & thank you
7:00pm — 11:00pm — MozCon Closing bash at Garage Capitol Hill
Karaoke: check! Photo booth: check! Arcade: check! Bowling: check! Billiards: check! Join us for one last hurrah as we take over the Garage. You won't want to miss our legendary closing night bash — we'll have plenty of games, food, and fun as we mix and mingle, say "see ya soon" to friends new and old, and reminisce over our favorite lessons from the past two days.
See you there?
Chatting with speakers, connecting with peers and potential partners at a Birds of a Feather lunch table, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you! Get your ticket now, and we'll see you in June!
We hope you're as excited as we are for June 3rd and 4th to hurry up and get here. And again, if you haven't grabbed your ticket yet and need help making a case, we have a handy template to convince your boss to send you to MozCon.
Early Bird pricing has been extended through April 19th.
