Last night SEOmoz hosted the much-anticipated Search Spam party (much anticipated by Rand and Gillian, anyway, who have been skipping around the office like giddy little school girls the past couple weeks). Held in the room opposite the Google Meet the Engineers mixer (how very Sharks vs. Jets!), Gillian did a lovely job of setting up tables adorned with Search Spam cards and black and white M&Ms (to enhance the Black Hat/White Hat theme, of course).

Search Spam is essentially an SEO-themed version of the parlor game Werewolf (or Mafia, depending on how you've played it). Begrudgingly (threw that in for ya, Rand), Wikipedia has a comprehensive entry about the game and how it's played, so give it a read if you're intrigued about the rules. Werewolf is a game of bullshitting, deceit, and persuasion...so we found it only natural to give it an SEO theme and repackage it as Search Spam. :D

One of Rand's friends who's also an artist drew caricatures of several well-known SEOs and search engine reps. These folks were divided into the White Hat and Black Hat players, with Danny Sullivan being the Reinclusion Requester (the "healer") and Matt Cutts being the Revealer of Hats (the "seer"):