Membership & Participation Data

• 59,032 Current Members
• ~1,700 Premium Members
• 794 Q+A Threads in the Knowledge Base
• 2,060 Total Blog Posts
• 380 Total YOUmoz Posts
• 250+ Companies in the Marketplace
• 44 Resumes in the Marketplace
• 76 Jobs posted in the Marketplace

My Personal Takeaways & Observations

• The most popular blog posts stem almost exclusively from being featured on Digg, which is something we rarely shoot for anymore. While we certainly got some value by being regularly on Digg's front page, our goals have shifted from increasing awareness to serving an already sizable community. We might look into some more bait in 2008, but it's equally likely we'll continue to fly under the Digg radar.
• The most popular pages on the site reflect what return visitors are most likely to hit - the homepage, the tools and the important articles.
• For the first time ever, traffic from outside the US outnumbers traffic from inside the US. We're going to need to spend some serious effort to serve the international SEO community that visits here so often.
• With almost 60,000 members and an average of close to 100 signups each day, I'm not too worried about the flattening visit stats. Instead, I think our biggest priority is going to be making both the free and premium content on the site the best it can be - we'll worry about marketing after we have a product that truly shines.
• I believe Firefox's actual market share is still well under 15%, yet it's almost 60% here at SEOmoz. This makes the 92% of search referrals from Google (and the 15%+ of 1920 wide screen resolutions) no surprise either. We attract a very different kind of Internet crowd than most websites.
• If you compare our data and the SELand data to what Compete, Quantcast or Alexa are reporting, you can see how tragically inaccurate those services are. Sadly, that's no anomally. Everytime I get access to a client's visit data, I'm always curious to check the three and have not once found accuracy, even on a relative basis. Third party traffic metrics still have a very, very long way to go.
• I'm really proud of the success we've had with the Marketplace and YOUmoz. Both have become invaluable sources of community and opportunity. In 2008, we're certainly going to be focusing on improving both and adding more functionality.
• Goals for 2008 - to reach 5,000 premium members and have 5 million visits by year's end.

If anyone has shared their blog stats for 2007, please do link to it in the comments. I'd love to let the community have a look at how lots of different sites and blogs generate traffic.

p.s. Although I hate to beg for votes, if you found SEOmoz valuable this year, we'd love to hear from you in the form of taking the SEJournal blog awards survey (we're nominated for best SEO Blog, Best Overall Search Marketing Blog, Best Search Conference Coverage in Photos and I'm personally nominated for Most Giving Search Blogger).