This Week in Search for 11/12/09
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
- Google Acquires AdMob for $750 Million:
Just another day at the office on Monday for Omar Hamoui and the AdMob team who got acquired by Google for $750 million.
- Possible Implications of Google's New Music Search:
Google will soon launch a new music search allowing searchers to preview songs directly from the SERPs.
- Bing Launches Video Portal with Help from MSN:
YouTube may still be the 800 lb gorilla, but Bing now provides over 900 TV shows and access to high-quality videos from within a sleek new UI.
- Bing Unveils Wolfram|Alpha Powered Search:
Whether you want to look up nutrition facts or find out your body mass index (perhaps before the holidays), Bing's Wolfram|Alpha powered results give you the information you want... or don't want, as the case may be.
- Amazon Design Analysis:
Just copy Amazon for e-commerce, right? Well, there are certainly reasons Amazon brought in 19 billion in revenue in 2008, but before you borrow too heavily, Jared Spool's SlideShare presentation analyzing Amazon design elements is worth a look.
- 50 Beautiful & Creative Blog Designs:
Smashing Magazine shares a list of great blog designs that is great idea fodder for bloggers.
- Deep Links Are Disproportionately Valuable:
Eric Enge serves up some food for thought... do deep links pass a disproportionately high amount of link juice?
- Win Big by Doing Just a Few Things Well:
As shown by Chipotle, Pinkberry, and others, simplicity can be an effective path to executing and marketing successful products. It's difficult to do, but as 37 Signals highlights, often times less is more.
- Bill Slawski - How the Engines Might Be Using Query & Click Logs:
SEO by the Sea looks at Google's recent patent and shares several ways the engines might be using query and click logs to influence rankings.
- AdWords Announces Sitelinks:
Similar to sitelinks in the organic listings, AdWords now offers richer paid ads with sitelinks.
- Heatmaps for Display Ads & Product Pages:
Hot or not? ... it's a simple enough question, but few marketers use heatmaps to inform display ads or product pages. As Jonathan Mendez and Linda Bustos each point out, heatmaps are a great way to do like Snoop Dogg and "drop, drop it like it's hot."
- Smart E-mail Marketing Tips:
Shay Howe's blog post full of e-mail tips is a useful hit list for marketing managers in charge of designing and delivering effective e-mails.
- New Google Flu Shot Locator:
Google moves the local search needle through continued improvements to their flu shot locator, which will soon be added to Flu.gov.
- AdSense - Rolls Out New Features:
From an improved UI to enhanced dashboards, AdSense advertisers now have access to more robust channel and ad unit reporting.
- Why You Should Use the NoArchive Meta Tag:
Dave Naylor's stance on Google's cache can be argued, but he provides an interesting point of view, as well as several valid points.
- Marissa Mayer Named Glamour Magazine Woman of the Year:
Google's 34-year-old VP joins Michelle Obama, Maya Angelou, Serena Williams and Rihanna among Glamour Magazine's women of the year. And yes, the Mozzers currently in Vegas are projecting that our very own Sarah Bird will top Glamour's list in 2010.
- Monetizing Mobile Content:
A timely subject on the heels of Google's AdMob acquisition, eMarketer's study sheds light on the growth of U.S. mobile users and ways content owners could monetize mobile users.
- Using Position Distribution to Manage Branded Keywords in Paid Search:
Siddharth Shah's Search Engine Land post provides several reasons you might want to use position distribution as a key factor when managing branded paid search ads.
- You Don't Need Tons of Traffic to Optimize Your Site:
Brendan Regan, of the now Bryan Eisenberg-less Futurenow Blog, dispels the myth of needing minimum traffic volume to make website optimizations.
Top YOUmoz entries:
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* Web Analytics & Segmentation for Better Conversion Optimization by philou2803
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Dear Generation X: Social Media from the Eyes of Your Successors by trycm
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Google Analytics Alternatives - Measuring Beyond Last Click Wins by John Santangelo
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Case Study: How Building a Site for Users Improved Our Rankings by csaliba
* Indicates blog post was promoted to the SEOmoz Blog
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