This week Rand discusses some non-sale conversions you might find on your site--things like RSS feed subscribers, email newsletter sign ups, views of the pricing/services page, etc.--but you might not be tracking.

While these actions might not result in direct sales, they can often indicate what's working and not working in your marketing strategy. Start paying attention to these non-traditional conversions and you can learn a lot about what strategies make your users take action.



Whiteboard Friday - Tracking Non-Traditional Conversions from Scott Willoughby on Vimeo.

UPDATE From Rand: If you liked this WB Friday, you might also be interested in reading this post from Analytics Talk. And for those thinking about SMX Sydney - we really hope to see you there; it should be a fantastic event (Jane's been working crazy hard on her keyword research presentation). Interjection from Scott: PRO Members get a discount on passes to SMX Sydney and most other SMX shows, so if you want to go, join PRO and save a bundle!