26%
Increase in click-to-calls on Google listings
68%
Increase in overall listing impressions for a major national retailer in just 5 months
3,900+
Duplicate listings closed automatically
"Moz Local helped increase our client's footprint in the local search ecosphere which ultimately led to higher brand authority in Google. Moz Local took our location data and put it in all of the right places."
Client: GPO
Industry: Marketing Agency | Location: Austin, TX
GPO is a search marketing agency specializing in connecting enterprise brands with local consumers by driving clicks, calls, and retail visits. They offer a mix of services like SEO and business listing management for some of the largest brands in the United States including Eastman, Domino's, and Direct Auto & Life Insurance.
Challenge: Presence management for an enterprise retailer at scale
GPO manages the local search marketing for a major national brand with over 3,000 locations in the U.S.
For a client of this size, a manual approach to local business listings management was simply not scalable. GPO had in place a solid foundation of Google My Business listings for the client, as well as optimized landing pages on the website for each location, but needed a sustainable way to update location data, manage duplicates, and ensure on-going listing maintenance.
GPO chose Moz Local for the automated 'heavy-lifting' listing distribution across Moz Local's partner network and enhanced discovery of duplicate listings.
"In addition to a powerful distribution platform, Moz Local allowed us to surface thousands of duplicates and resolve them with ease. Reducing the number of duplicates and data inaccuracies in the local search ecosystem increased Google's trust in our clients' data."
Solution: Scaled presence management with Moz Local
In order to meet the need of the retailer, GPO and Moz Local teamed up to provide a solution to distribute accurate business data across the local search ecosystem. GPO provided a foundation of clean Google My Business data and location-optimized landing pages, while Moz Local worked to distribute that data to every major directory in the United States.
Once the groundwork was laid, it was easy for GPO to monitor the listings for duplicates and inaccuracies, and update as needed. The automation of Moz Local freed up bandwidth so the team could focus on other SEO initiatives to drive major results for their client.
These efforts boosted listing authority and drove significant increases in listing impressions, click-to-calls, and foot traffic for the national retailer.
"All in all, Moz Local has really made a difference in our business"
Results: Improved listing accuracy, more inbound leads, and substantial time and cost savings
Between March-July 2016, Moz Local delivered a rise from approximately 74,000 to 83,000 in listing reach/spread across 2,610 locations, identified and resolved 600+ inaccurate listings, and facilitated via notification the manual closure of 3,900+ duplicate listings.
The combination of GPO's skilled manual efforts with Moz Local's efficient automated system for this client ultimately resulted in a meaningful increase of 26% of click-to-calls from Google, a 68% increase in Google My Business listing impressions, and a 12% increase in traffic to its overall listings within a five-month time frame.
How GPO uses Moz Local:
Instant distribution to online directories to ensure accurate business information.
Automatic duplicate closure to allow more time to focus on other SEO tasks
Individualized account management tailored to enterprise businesses