Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
-
80% of my site's organic traffic is coming through a resource that is only somewhat related.
Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts?
If this is the case, would putting the resource information into a sub-domain help to solve the problem?
-
Yes i do, some will argue that each pages stands on its own, but relevancy plays a major part, you wan to be in a relevant link neighborhood, both external and internal
-
Good point. It does have links. That's a tough one. How do I salvage the links...
I think I'm going to 301 everything to the home page and start the resource over on a sub-domain.
And just to be clear, you do believe having such a prominent irrelevant page on my site is hurting my ability to rank for the terms I want to...
-
Yes it would, but when you say traffic, do you mean links, if you have links to those pages, yopu may want to replace them with more relevant content or maybe 301 them, dont waste the links, even if they are not relevant.
-
The traffic doesn't convert so it's of very little use to me.
If I don't want to put the effort into trying to convert it, would moving it to a sub-domain solve my domain level topic modeling problem?
-
I think you are correct in your thinking, but you also will lose traffic, i guess it depends on wether the traffiic is convertable, can you convert these vistors to your end goal?
If not then the traffic is off limited use, if so, then try harder to convert it, Maybe even try selling them what they want rather then what you have for sale. (assuming you are selling)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our site dropped by April 2018 Google update about content relevance: How to recover?
Hi all, After Google's confirmed core update in April 2018, we dropped globally and couldn't able to recover later. We found the update is about the content relevance as officially stated by Google later. We wonder how we are not related in-terms of content being ranking for same keywords over years. And we are expecting to find a solution to this. Are there any standard ways to measure the content relevancy? Please suggest! Thank you
Algorithm Updates | | vtmoz0 -
Bing & Yahoo Traffic
Traffic to my three sites from Bing and Yahoo has been declining over the past year. Meanwhile traffic from Google has been increasing. A year ago Bing and Yahoo brought in 34% of my traffic. Now it's only 19%. What can I do to optimise specifically for Bing/Yahoo? I have Webmaster tools. Or could it be that my customers (largely aged 60+) are moving over to Google? Thanks
Algorithm Updates | | WTH0 -
Google live blog schema
Live blog markup was rolled out to a selected group of publishers last year 2015. I'm trying to find out whether it has been released to other publishers yet (we are a news site). Not seeing any updates about it anywhere and wondering how I can find out if/when it will be available. This is the latest I can see which is not much help https://developers.google.com/search/pilot/open/live-blogs. Any insider info would be very much appreciated.
Algorithm Updates | | hjsand2 -
Does Google like pricing information?
Over the last year I have noticed a trend in a couple of industries. Google seems to prioritise landing pages with pricing information in the content. This seems more important than it used to. One industry is high end industrial machines. Traditionally there isn't a price list as everything is bespoke for the customer. Low end machines that display an off the shelf price are now ranking higher than they used to. This is frustrating because the different machines meet different customer requirements. However, both sorts of customers are likely to use the same search terms. Has anyone else noticed this trend?
Algorithm Updates | | Brighton-Soundsystem0 -
Canonical when using others sites
Hi all, I was wondering if this is a good way to safely have content on our website. We have a job search website, and we pull content from other sites. We literally copy the full content text from it's original source, and paste it on our own site on an individual job page. On every individual job page we put a canonical link to the original source (which is not my own website). On each job page, when someone wants to apply, they are redirected to the original job source. As far as I know this should be safe. But since it's not our website we are canonical linking to, will this be a problem? To compare it was indeed.com does, they take 1 or 2 senteces from the original source and put it as an excerpt on their job category page (ie "accountant in new york" category page). When you click the excerpt/title you are redirected to the original source. As you might know, indeed.com has very good rankings, with almost no original content whatsoever. The only thing that is unique is the URL of the indeed.com category where it's on (indeed.com/accountant-new-york), and sometimes the job title. Excerpt is always duplicate from other sites. Why does this work so well? Will this be a better strategy for us to rank well?
Algorithm Updates | | mrdjdevil0 -
Drop in Organic Traffic
Hi all, last Thursday (1/31) our organic traffic and conversions fell off the map, going from 15% of our traffic to just over 5%. We've started creeping back up, we were nearly 7% yesterday, but I'm wondering if anyone else experienced an extreme drop in traffic or any advice on what we should be doing next. We are currently building links from University and government organizations and are always creating fresh content on our blog and website pages. One thing that we thought of is this timeline corresponds with when we created a Google + local listing for our company. Is there any possibility we stopped appearing in as many national search results since we have a local listing? Our domain is www.dishcostsless.com. Any advice would be very helpful. Thank!
Algorithm Updates | | PlanetDISH0 -
Next Google PR update
When is next google Pagerank update is expected to arrive.
Algorithm Updates | | csfarnsworth
I know it takes one month to one year for Google to update it but I know many people sitting here at Moz know some secrets for sure.0 -
Why do in-site search result pages rank better than my product pages?
Maybe this is a common SERP for a generic product type but I'm seeing it a lot more often. Here is an example SERP "rolling stools". The top 4 results are dynamic in-site search pages from Sears, ebay and Amazon (among others). I understand their influence and authority but why would a search return a dynamic in-site SERP instead of a solid product page. A better question would be - How do I get my in-site SERPs to rank or how do I get my client's page to rise above the #5 spot is currently ranks at? Thanks
Algorithm Updates | | BenRWoodard0