Site Structure
-
I'm confused about the best way for seo to set up the site structure . i understand the examples of the pyramid diagrams and how link juice flows, however does this mean that global navigation is not good? It appears the pyramid structure leads to the designated number of category pages (we'll use five) and they lead to the 5 content pages etc and some "superman pages" can be linked to from the home page but is this is global navigation or anchor text navigation and is gloval navigation acdeptable for content pages? Any input would be greatly appreciated. Thank you.
-
There are numerous approaches to the best SEO site structure. Some sites use a silo structure while others use a pyramid structure. A few basics:
-
user's should ideally be able to reach any page on your site within a maximum of 4 clicks from the home page. The fewer clicks the better.
-
your top content should ideally be available within 1 click of your home page. You can define your top content as your money page, the most popular pages, the newest pages, or as you deem fit.
-
internal linking is highly recommended. It allows users to drill down and locate relevant information when desired. Internal linking also provides more links to your most popular topics.
Global navigation is fine, but you do not want to overdo it. If you have a 100 page site, you don't want to provide navigation with 100 links. Some pages are more important, while other pages are less important. The most important pages should be easily reachable.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
urmiawebseo site urmia
Re: Star snippet not work
On-Page Optimization | | gercaarre3
Hello I write a json script for star snippet in my website but not work in my any page. can see it in this address https://www.urmiawebseo.com when I googled my keyword "طراحی سایت در ارومیه" my site dont show. #on_page0 -
Optimising for multi sites selling same products
Hi Everyone I work for a company that sell aluminium joinery under 3 brands which are, ostensibly, competitors. With regards to optimising the websites, for keywords, should I be trying to optimise them for the same keywords, or should I use different keyword variations of each?
On-Page Optimization | | APLNZ110 -
Help finding someone to handle crashing site/site optimization.
I need someone who can handle website/WordPress issues as they come up.For example, my site has gone down 4 times tonight, and my host can't figure it out. They also keep recommending that I optimize my site, but I don't know how. I need a go-to web person for this sort of thing. Any recommendations?
On-Page Optimization | | cbrant7770 -
Moving Site from HTTP to HTTPS
Hi, So the news is that Google has started giving more importance to sites with HTTPS i.e. it is now a new ranking signal. It says that as of now it affects fewer than 1% of global queries, and carrying less weight than other signals such as high quality content but it may decide to strengthen it as they would like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. In that case, what should we do? Switching from http:// to https:// means change in urls and low traffic. How to cope with it? Do we have to implement 'n' number of redirects? Regards,
On-Page Optimization | | IM_Learner3 -
Site restructure question
Our site was deigned years ago to target customers in specific cities, now we've grown beyond this and I believe it is time to change the site structure.
On-Page Optimization | | PM_Academy
Ignore the 302 from the root page. Current structure: (assuming you've never been to our site before) projectmanagementacademy.net 302->/select-location.php /select-location.php -> /city-name/pmp-training.php This page was meant to be a "homepage" for each city, pointless page really /city-name/pmp-training.php -> /ciy-name/product-name.php These pages are for each individual product My suggested site structure: /city-name/pmp-training.php becomes projectmanagementacademy.net no more redirect /city-name/pmp-training.php gets removed and 301 to root page. /product-name.php each product's page and you would select a location when necessary (some products are online only) would 301 each /city-name/product-name to corresponding product page /product-name/city-name.php could add these pages if we still wanted the city name in url for city specific products My thoughts here are /product-name.php would receive a higher % of link juice because there are fewer page between 2 vs 4 if you came to the root page. and 2 vs 3 if you came from the select-location page. Also instead of being split between over 50 locations, all these would be together on one page. Your thoughts? Would this change improve our SERP for those product pages? Would we see a drop off in traffic if we did this? How long, if done correctly, would it take to see the recovery of rankings and traffic? Could we 301 /select-location.php to the root page? Thanks in advance for your insights to this. Any answer is a good answer. Trenton0 -
Site is not ranking for a particular keyword !!
One of my site is ranking for all the main keywords except one. This keyword is just a variant of those keywords which are all ranking in top 10 (page 1) in Google. Why is it happening? Does Google punishes site for one keyword. I know competition of keyword matters but other keywords with similar competition are ranking. And even the site is very well optimized for this keyword (titles and site copy without any stuffing) Any Solutions ?
On-Page Optimization | | Personnel_Concept0 -
On site optimization - anchor text in body text
Hi I am learning SEO from scratch and am only a couple of weeks in. My wife has just started a website selling children clothes. In the left bar there are links to the different producers. Clicking it takes you to the products from that producer. In the body text om the main page ( epleskrinet.no) the same producers are mentioned. By time i need to opitmize for all of these. Is there any point in making them anchor text - taking them to the same URL as is given in the side bar ? Or will it get discounted ? Dan Laerum
On-Page Optimization | | danlae0 -
Different names for Twitter/Facebook, and site?
Greetings, I want to optimize my site, www.atstrust.com. I know that posts to Facebook and Twitter help improve ranks. Does it matter though if my twitter/facebook sites have a different name than the domain I am optimizing? For example, my Facebook site is facebook.com/easyinspection. I assume that doesn't matter as long as the URLs on the site refer to my domain? Thanks! Eric
On-Page Optimization | | Ericc220