Fowarding URL's Have No SEO Value?
-
Good Morning from -3 Degrees C no paths gritted wetherby UK
Imagine this scenario. http://www.barrettsteel.com/ has been optimised for "Steel suppliers" & "Steel stockholders". After runnning an on page SEO moz report its recommended that the target terms should be placed in the url eg www.steel-suppliers.co.uk
Now the organisation will not change the url but think setting up a forwarding url eg registering www.steel-suppliers.co.uk to then forward to www.steel-suppliers.co.uk will be of benfit from an SEO perspective. But i think not.
So my question is please "is a forwarding url of no value but a permanent URL (struggling for the terminology to describe the url a site is set up with) such as www.steel-suppliers.co.uk would be of value?"
Any insights welcome
-
It happens to the best of us
-
Damn no i didnt thanks Ben. Sometimes i forget the KISS principle
-
Have you thought about creating a landing page with the following url:
www.barrettstell.com/steel-suppliers.html.
Surely this is a simpler way to get your keywords in the url than messing about with other domains and redirects?
-
I agree with you completely here, it has zero benefit, I've experienced people spending thousands on domain names just for forwarding and it has absolutely no impact as Google can't rank a site that has no content.
-
Hi Gary
regarding - "Are you looking at putting content onto www.steel-suppliers.co.uk?"
Nope, i was questioning the clients perception that registering such a URL just to forward it to www.barrettsteel.com will have zero benefit.
-
Are you looking at putting content onto www.steel-suppliers.co.uk?
If you have no content then Google won't even see the URL so it has no value.
If you put content on that page and you optimise it well with many links then there is a chance people searching for steel suppliers might find it and then follow a link to the original site.
Steel Suppliers is a popular keyword so you'll have to work hard to get steel-suppliers high in Google and because its a new domain it will be made even harder, your going to have to add quite a bit of content to it.
I would suggest optimising a page on www.barrettsteel.com for the search term, try go for the long tail keywords too such as uk steel suppliers, london steel suppliers, steel plate suppliers etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - Hreflang tags and URL Structure
Hello, I wonder if any SEO internationalisation experts can help. We are a UK centric business with a .com domain which all our traffic currently goes to. We have been growing in the US and are therefore looking to internationalise our website by building out some US pages using the subfolder .com/us. Since the keywords we wish to target in the US are different to the keywords we are targeting elsewhere, when implementing hreflang tags is it possible to use a different URL for the US page? So let’s say we are targeting ‘estate car’ generally but want to target ’station wagon’ as the keyword for the equivalent US page, can the URLs be different? Example: General page: www.example.com/estate-car US: www.example.com/us/station-wagon Hreflang tags: Would that be the correct implementation? Any help or guidance would be much appreciated!
Technical SEO | | SEOCT0 -
If a URL canonically points to another link, is that URL indexed?
Hi, I have two URL both talking about keyword phrase 'counting aggregated cells' The first URL has canonical link pointing to the second URL, but if one searches for 'counting aggregated cells' both URLs are shown in the results. The first URL is the pdf, and i need only second URL (the landing page) to be shown in the search results. The canonical links should tell Google which URL to index, i don't understand why both URLs are present in search results? Is 'noindex' for the first URL only solution? I am using Yoast SEO for my website. Thank you for the answers.
Technical SEO | | Chemometec0 -
How can I get the most out of uploading a print magazine to my client's website?
Hi Mozers, My client is just about to launch a print magazine for her watch business. There is so much valuable content in the magazine and we want to feature it on the website both for SEO purposes and also for those who prefer to read articles online instead of reading a physical magazine. My question is: what is the best method of displaying the magazine to get the most from search rankings and also to capitalise on the beautiful imagery from the magazine. The best option that I can think of is to upload the magazine as a flipbook and create a separate page on the website to display each article so that search engine crawlers can index the content. I do understand that this could be problematic if users are only spending time reading the flipbook and not so much time on the article pages. Do you guys have any suggestions about how to get the most out of this opportunity for my client? THANK YOU IN ADVANCE. Meaghan
Technical SEO | | StoryScout0 -
What's the correct SEO for a Gallery?
Hi there, I was wondering if anyone was an expert on galleries and using canonical URL's? URL: http://www.tecsew.com/gallery In short I'm doing SEO for a site and it has a large gallery (3000+ images) where each specific image has it's own page and each category (there's 200+) also has its own page. Now, what I'm thinking is that this should be reduced and asking Google to index/rank each page is wrong (I also think this because the quality of the pages are relatively low i.e little text & content etc) Therefore, what should be suggested/done to the gallery? Should just the main gallery categories get indexed (i.e http://www.tecsew.com/3d-cad-showcase)? Or should I continue to allow Google to trawl through all of it? Or should canonical URL's be used? Any help would be greatly appreciated. Best Wishes, Charlie S
Technical SEO | | media.street0 -
Duplicate pages, overly dynamic URL’s and long URL’s in Magento
Hi there, I’ve just completed the first crawl of my Magento site and SEOMOZ has picked up 1,000’s of duplicate pages, overly dynamic URL’s and long URL’s due to the sort function which appends URL’s with variables when sorting products (e.g. www.example.com?dir=asc&order=duration). I’m not particularly concerned that this will affect our rankings as Google has stated that they are familiar with the structure of popular CMS’s and Magento is pretty popular. However it completely dominates my crawl diagnostics so I can’t see if there are any real underlying issues. Does anyone know a way of preventing this? Cheers,
Technical SEO | | WendyWuTours
Al.1 -
What would you do if a site's entire content is on a subdomain?
Scenario: There is a website called mydomain.com and it is a new domain with about 300 inbound links (some going to the product pages and categories), but they have some high trust links The website has categories a, b, c etc but they are all on a subdomain so instead of being mydomain.com/categoryA/productname the entire site's structure looks like subdomain.mydomain.com/categoryA/productname Would you go to the effort of 301ing the subdomain urls to the correct url structure of mydomain.com/category/product name, or would you leave it as it is? Just interested as to the extent of the issues this could cause in the future and if this is something worth resolving sooner than later.
Technical SEO | | Kerry220 -
If two links from one page link to another, how can I get the second link's anchor text to count?
I am working on an e-commerce site and on the category pages each of the product listings link to the product page twice. The first is an image link and then the second is the product name. I want to get the anchor text of the second link to count. If I no-follow the image link will that help at all? If not is there a way to do this?
Technical SEO | | JordanJudson0 -
Slashes In Url's
If your cms has created two urls for the same piece of content that look like the following, www.domianname.com/stores and www.domianname.com/stores/, will this be seen as duplicate content by google? Your tools seem to pick it up as errors. Does one of the urls need 301 to the other to clear this up, or is it not a major problem? Thanks.
Technical SEO | | gregster10000