Benefits of reducing on page links
-
This is more of a discussion point.
What would be the measurable results of reducing the number of on page links, specifically on a home page, but let's assume by way of a large navigation menu most of the pages have a lot of links"
For instance, would any of the stats on the MozBar be affected (let's start with the home page). Would the Page Authority or MozRank change at all, perhaps because there is less "juice" flowing out of the home page?
Thanks!
-
Thanks for the thoughts.
-
This is just personal opinion and kind of speculative... (you know there is a lot of "art" in SEO...
I think that the authority of your site or lack of authority will have a much greater impact upon the rankings of your individual pages than the number of links on your homepage or any other page for that matter.
So, I add as many links as I think will be valuable to my visitors.
I think that if you have a large info site, having a homepage like the Los Angeles Times will do more to entice your visitors to engage your site than a homepage that tries to funnel all of your PageRank into a few trophy pages. The fact that most nascent sites get almost all of their traffic from longtail queries supports this idea in my opinion.
Done in an enticing way, a lot of links to internal pages seems to engage more visitors, lead to more sales and bring in more traffic on all of the sites that I manage.
I want my visitors to say... "Wow! They have a lot of great stuff on this site."
I spend lots of time trying to give my visitors more relevant and attractive options and zero time trying to funnel pagerank by reducing on-page linkage.
Don't let an obsession with SEO squeeze the sex appeal out of your site.
(Don't follow this idea if your site is nothing but a bunch of crappy pages... either time to get busy or time to pack it in.... your days are numbered.)
-
by reducing the amount of homepage links it would allow more juice to flow to pages you leave so you should see better stats and rankings for the pages left linked on the homepage..
So if your keyword of a page was at serp 5 and you made the change and it went to 3 you know more homepage juice went to that page.
I also notice a pagerank change sometimes if the homepage is like a 5+
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
1 page crawled - again
Just had to let you know that it happend again. So right now we are at 2 out of the last 4 crawls. Uptime here is 99,8% for the last 30 days, with a small downtime due to an update process at the 18/5 from around 2:30 to 4:30 GMT In relation to: http://moz.com/community/q/1-page-crawled-and-other-errors
Moz Pro | | alsvik0 -
Inbound Link Tool?
I signed up for SEOMOZ so that I could get a conclusive list of links for my competition. I hope I can get this information with this tool. Can I? And where can I find the tool? P.S. I don't need my own inbound links; I can get these with google webmaster tools.
Moz Pro | | bachdeg0 -
Difference Between equity passing and follow links
Hi, I am recently seeing two more new options in the Opensiteexplorer filter options. equity passing links
Moz Pro | | Dexjj
non equity passing links
nofollow
dofollow What is the difference between an equity passing links and dofollow links. Can you guys help me.4 -
No internal links showing up in OpenSiteExplorer report
Hi there A simple one. I was just looking at our site in opensiteexplorer and notice that it says we have no internal links at all: https://www.evernote.com/shard/s244/sh/dd8cc88f-fee4-4ba2-8ec0-f3f8d5c408db/8d3fc3d2aa6fc9d5406051bc91731402 Rather odd as we do. Is this a bug with OSE that anyone knows about or something else? Any ideas / thoughts gratefully received.
Moz Pro | | ArenaFlowers.com0 -
Issue in number of pages crawled
i wanted to figure out how our friend Roger Bot works. On the first crawl of one of my large sites, the number of pages crawled stopped at 10000 (due to the restriction on the pro account). However after a few weeks, the number of pages crawled went down to about 5500. This number seemed to be a more accurate count of the pages on our site. Today, it seems that Roger Bot has completed another crawl and the number is up to 10000 again. I know there has been no downtime on our site, and the items that we fixed on our site did not reduce or increase the number of pages we had. Just making sure there are no known issues with Roger Bot before I look deeper into our site to see if there is an issue. Thanks!
Moz Pro | | cchhita0 -
Why is the linking root domains count not increasing
For the last month I have been tracking my backlinks thru open site explorer. Over the same period I have gone on a minor link building exercise via social media, some directories as well as writing fresh new content for the site. However, my backlink count has increased in the Rank Tracker tool but my root linking domains have remain at the same level. Is there a lag or is this because some of these site are not in the open site index? To be specific - I have personally setup follow links from sites like tumblr, posterous, stumbleUpon, delicious and other like these. Would really like to understand the limitations so I can take the appropriate action. Thanks
Moz Pro | | versinge0 -
My campaigns are not analyzing all my pages.
Hi I created a campaign against http://www.universalpr.com, and this campaign reports that only one page has been crawled. This site uses a jsvascript redirect to the real page which can be found through the following: www.universalpr.com/wps/portal/universal/univhome/!ut/p/c5/04_SB8K8xLLM9MSSzPy8xBz9CP0os_hQdwtfCydDRwN_Jw9LA0-LAOPQYCdDI_9QY_1wkA6zeAMcwNFA388jPzdVPzi1WL8gO68cANNcdLU!/dl3/d3/L2dBISEvZ0FBIS9nQSEh/ Now I also attempted to create a campaign against this page in case that the javascript redirect was breaking things, but that campaign also reported 1 page crawled. Can anyone instruct me as to what I'm doing wrong? Thank you
Moz Pro | | jcmoreno0