Google+ SEO value
-
Hello,
We created a google+ page for our website and we would like to know what's best for SEO purposes.
We've put +1 buttons on our website and when you use them it give a +1 to our website's url.
Some other websites on the other hand make the button give a +1 to their website's page on Google + like this for instance:
https://plus.google.com/u/0/113493854651753327245/posts
So basically the number of +1s on the Google+ page increases.
Which one is best to have my website rank higher for its keywords?
Thanks for your help
-
My guess is that these brands are looking at it more from a perspective of getting people to follow their +1 accounts so they can use them as a promotional tool, more than looking at it from an SEO perspective, but I could be wrong.
-
I think it is best to have +1 buttons for the website's URL.
The reason for this is much like the Facebook Like button in that it influences peers. If somebody is following you on Google+ and you +1 a page then that page is given a boost when it is showing up on that persons SERP.
For example, imagine A follows B on Google+ and B +1's the URL awesomeurl.com. Before, if A searches for "an awesome URL" awesomeurl.com may be 7th on the SERP. After B +1's the URL, awesomeurl.com could be 2nd on the SERP for A.
At the moment it is definitely affecting SEO when you are signed into your Google+ account through search plus your world. It is hard to say how much it is effecting SEO for the general searcher who is not signed in.
-
Thanks to all of you for your answers.
Clancy, I kinda thought like you but then, why do big brands send it to their Google+ page and not to their site? For example seomoz seems to send their +1s to their Google+ page so I guess they do it becuase they think it's better for SEO right?
-
Hi Lisa,
From what I understand of your question, you're trying to figure out the structure of placing Google +1 buttons and Google follow buttons on your site?
If you go to our domain, http://www.kitchenwaredirect.com.au, you will see that we have a G+1 button in the header. When a user clicks on this, it +1's whatever page they are on (homepage, a brand landing page etc). If you go to any of our products, in addition to the +1 button in the header, there is also a +1 button on the item template to encourage more +1's of individual products. Towards the bottom of the description on our item template, there is a large follow button.
This encourages a good mix of +1's and follows.
Hope this helps
-
I tend to think it will work the other way round - Google wants to use +1 as an in-house popularity contest basically (from what I can tell they've taken the concept of other social bookmarking sites and optimized them for their own purposes in an environment that they have complete access to and control over).
I'd say point the +1's at the property you want to rank (your site, most likely). I could be wrong, but I imagine this would be more in line with what they intend the use of +1 to be (sharing, recommending and endorsing content, not profiles).
That being said, I don't really think Google+ is set to be the massive thing everybody makes it out to be. Google is pushing it hard for sure, but they haven't got me (or basically anybody I know) convinced that the world needs another sharing platform like this - there's already so many well-established ones out there (Digg, Stumbleupon, Facebook, Twitter). People only need so many ways to say, "Hey, check this out.", and the market is already quite competitive.
-
Thanks for your help. Do you have sources that say the same?
-
Since you are using Google's properties, this exercise should focus on Google's realm of influence. By pointing back to the Google Plus page, you are re-enforcing the value of the +1's that you get on your site to Google.
This will help build the brand and create trust in Google, which in turn will impact all your overall search efforts.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
چگونه سایت رو سریع seo کنیم
سؤال خود را با جزئیات شرح دهید. هرچه اطلاعات بیشتری کسب کنید ، بهتر! این کمک می کند تا زمینه ای برای یک پاسخ عالی ارائه شود.چگونه سایت رو سریع seo کنیم
Social Media | | amir24220 -
Is it possible to modify the default social sources in Google Analytics?
In the newest Google Analytics there's a section called 'Social' which tracks traffic from FB, Twitter and other social sites. For some reason it doesn't include Instagram (which is the one that matters to me, though I'm sure there are many others that it doesn't include either.) Is there a way to modify that and add Instagram as a social source?
Social Media | | storemachine0 -
Google Authorship Not Working
I've had problems with google authorship. I always check to make sure the snippet tool is reporting correctly but my picture appears some weeks and disappears others. I've changed my picture to make it a more recognizable headshot like some posts and blogs suggested. Is anyone else having this problem? My website is www.x4dc.com
Social Media | | ayesroc0 -
Google+ Doesn't Show my Post Title
When I create a new blog post and link to it on Google+, the thumbnail & description are correct, but the HTML title it pulls in is just the company name. I have the proper HTML title tag and OpenGraph tagging on the page too, but lately (last 3 posts) it just shows company name: Here's an example. It used to work on the first handful of posts, but the last 3 or 4, it just show the "Company Name" next to the thumbnail image & above the description. <title>Some blog post title - Company Name</name></p> <p>...</p> <p>...</p> <p><span><meta </span><span class="webkit-html-attribute-name">property</span><span>='</span><span class="webkit-html-attribute-value">og:title</span><span>' </span><span class="webkit-html-attribute-name">content</span><span>='</span><span class="webkit-html-attribute-value">Some blog post title - Company Name</span><span>'/></span></p> <p> </p> <p> </p></title>
Social Media | | nbyloff0 -
SEO difference between having a Google+ Brand and Google+ Business page?
Functionally the Google+ Brand and Business pages seem to be exactly the same, but does having one or the other have an effect on SEO? Is it better to have both?
Social Media | | HireSpace0 -
SEO Master accounts?
We just got off the phone with our current SEO/ SEM provider and was shocked to hear that we are essentially renting the FB pages and Google + pages we paid them to create for our 100+ locations. We were told that all the pages have been created under a "Master SEO" account and we would immediately lose any juice from these pages if they are not under their account. He claimed the pages were given their rankings because the account they are associated with vs. the actual SEO done. Can anyone shed some light on this claim. I have never heard of such a thing.
Social Media | | Buddys0 -
Problems with Google Analytics social tracking
Hi folks, Any GA experts out there available to help with a social tracking problem we've got? In short a client is using a ShareThis plugin, but the data we're seeing in GA doesn't correlate at all with the share counts showing on the plugin. Huge discrepancies in fact. Could do with someone taking a look at the page and seeing what part of the tracking code we need to update/fix. We'll make it worth your while. Please PM me if you can help. Thanks! Matt.
Social Media | | MattBarker0 -
Google +1 and Facebook
Is it possible to add a link to Google +1 on Facebook to encourage people to click it?
Social Media | | PMC-3120870