Am I doing SEO test properly?
-
Hello,
I just created a page for researching the impact of social signals on Google ranking (in Italy). Page was not optimized (one internal backlink, no other external/internal links, keyword repeated 4 or 5 + h1 h2, no alt tags), and only social signals are being stimulated (through votes).
The domain is 2 months old and is already positioned for few relevant keywords, but from 2 page down.
My question is: am I doing right? Is this a good way to proceed? And if not, what I should do instead?
Thank you for an advice.
Eugenio
-
thanks jesse,
You now got me right Sorry if I was unclear.. yes, i will try monitoring all changes.. nothing happened by now only with keywords, so Im trying to slowly implement more optimization (starting from internal links and external forward links). I hope I will get somewhere with results, and I ll be more than happy to share with all you mozzers
Thanks again.
Eugenio
-
OOOOH I get it this is an experiment. Well in that case how can we tell you if you are doing it right? Seeing as how it's an experiment, you are essentially responsible for setting the parameters of said experiment. So if this means that you are going to do on-site optimization as best you can and then nothing but social shares.. so be it. But it's up to you if you're doing it right or not.. ?
Am I understanding now? If so I think this is really cool and I'd love to hear the results of what you end up with.
Be sure to track the keywords you're targeting and how competitive they are from global/local monthly search totals to competitor profiles... That will be very important in this study.
Good luck!
-
Hello Jesse,
Thanks for your reply. Sorry if I was not clear. What I meant is that I am trying to do a test: on a not very optimized new url, where there s only explanation of the test, i would like to see if its possible to rank only (or almost only) with social signals (+1s likes tweets).
I asked if I am doing right or if the type of test I am trying to do is not done with the correct approach.
PS sorry I didnt mention before, url is http://socialengagement.it/seo-italia-test (sorry is in Italian, but with google translation its easy to understand the points)
-
I'm not sure I understand the question. Are you asking if your on-site optimization is okay? If so.. then yes, from what you've said it sounds decent enough. Hopefully it doesn't look or read too spammy as I'm afraid it might if this has been your focus.
Why aren't there any links pointing in? That's what you need.. Sorta. What you really need is awesome original content.
What you are describing is just a small little piece of the SEO/SEM pie. You need a marketing campaign: brand development, content generation, social presence, etc. Do some more research on what it means to be an SEO in today's markets. You can find a TON of information on this site. Read some blogs, search through the Q&A forums for topics that strike your fancy, read read read!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How does changing sitemaps affect SEO
Hi all, I have a question regarding changing the size of my sitemaps. Currently I generate sitemaps in batches of 50k. A situation has come up where I need to change that size to 15k in order to be crawled by one of our licensed services. I haven't been able to find any documentation on whether or not changing the size of my sitemaps(but not the pages included in them) will affect my rankings negatively or my SEO efforts in general. If anyone has any insights or has experienced this with their site please let me know!
Technical SEO | | Jason-Reid0 -
Should we change our URLs for SEO benefit?
Hi, I'm currently covering a maternity marketing role at i-escape and one our main objectives is to increase organic traffic to the website. i-escape has a selection of hand-picked boutique hotels, villas, lodges, guesthouses and apartments for people to discover and book. At the moment each hotel page URL follows this structure: https://www.i-escape.com/hotelname We'd like to change this to include some searchable words in the URL dependent on the type of hotel. For example: https://www.i-escape.com/boutique-hotels/hotelname or https://www.i-escape.com/boutique-apartments/hotelname If we do go ahead, we know we need to make sure all old style URLs canonically redirect to the new style. Is having the keyword in the URL important enough for us to change over 1500 URLs on the website? We have quite a high quality links pointing to these hotel pages URLs. Also, will this help us with navigation/user journeys/crawls as there will be a /boutique-hotels/hotelname rather than just /hotelname? Thanks so much all! Clair
Technical SEO | | iescape0 -
SEO Ultimate Plug in problems for SEO MOZ
Hi Newbee here! SEO ultimate seems to work ok for other url I have on this problem. http://www.pureescapism.co.uk and performing the on page grader for hair salon broadstairsI have canonicalizer on for the plug in and I have made it the rel=canonical targetIt tells me I haven't.Further down I don't get a tick also and am told : Remove all but a single canonical URL tag.Not aware I have more than one.I am also told : No More Than One Meta Description Element ( Cant see how I can do that either as I havent changed any code)Help please
Technical SEO | | Agentmorris0 -
Videos for SEO & Profits
Hello, I'm in the middle of developing a website that will be a tutorial site for SEO, http://universityofseo.com. My plan is to do video tutorials & blog posts to help entry-level SEOs and SMB Owners to help them become familiarized with SEO through quick and easy to watch videos. I eventually want to turn this into a revenue stream through advertisements. I want to know for both SEO and profit reasons, if I should host the videos on youtube and then embed them on my site, or do something like Bits on the Run / Whistia and put ads in the videos that way? I'm not overly obsessed with monetizing the site, but it would be nice to do it, but first and foremost i'm concerned with optimizing the site, having great and actionable content, then monetizing it. I'd appreciate any help on this matter, Zach
Technical SEO | | Zachary_Russell0 -
What are the SEO implications of URLs that use a # in them?
I have several clients who have begun to ask questions about sites that are designed to look like a single page. When you click on a link, the URL changes but it uses a # before (i.e. http://www.kelloggs.com/teamusa**/#**/teamusa/athletes/kerri-walsh.html. What are the SEO implications of having a page set up this way? I noticed that Google has indexed this page but the indexed URL does not include a #. Is Google indexing a separate version of this page? Any insights would be really helpful! Thanks
Technical SEO | | VMLYRDiscoverability0 -
What is the best SEO URL design for keywords with a period?
Quick question, Assume my keyword is the German soccer team "1.FC Nuremberg". What is the best URL design to target that keyword? domainname.com/1fc-nuremberg or domainname.com/1-fc-nuremberg Any thoughts? Does it make - even a tiny - difference? /Thomas
Technical SEO | | tomypro0 -
Global SEO Targeting
Hi, I have a website currently on the domain example.co.uk (.com is not available) I'm looking to enter other markets such as Brazil, Russia - obviously content will need to change to suit the desired market / language. I'm looking for some information on the best practice to enter foreign markets. I was thinking maybe to create individual sites for each location eg: example.br example.ru This way I could localise each site in terms of business directories, content, language etc. Or have my example.co.uk with various languages on it Experience, suggestions are welcomed - thanks.
Technical SEO | | Socialdude0 -
When to SEO optimize a blog post?
Hi there, Here's our situation: there are two people working on the blog. person 1) writes the posts person 2) SEO optimizes the posts I know this is not ideal but it's the best we can do and it's a whole lot better than no blog. 🙂 I'm the fellow optimizing the posts. I've found that my best SEO efforts usually slightly undermine the readability of these posts -- not in an extreme way, I'm not going overboard with keywords or anything. Rather, things like a sexy & enticing article heading may have to be dummed down for search engines... Because of this dumming down, I like to wait a couple of weeks to SEO optimize our posts, the logic being that we get the best of both worlds: a happy regular readership on topic articles that are clearly described for (and aligned to the terms used by) our search engine visitors What I'm wondering is, Generally: can you see any problems with this setup? would you do it differently? Specifically: does Google (et al) punish this sort of backwards re-writing? and, does it somehow amount to less SEO mojo when done retroactively? Thanks so much for your time! Best, Jon
Technical SEO | | JonAmar0