Is this a good idea for link earning?
-
Hi,
One of our clients provides legal documents online and one of the document is bespoke 'Privacy Policy' for websites. It normally comes with a price as solicitors draft each policy manually. We were thinking to offer this for Free
1 - As a promotion so that we can attract webmasters
2- to earn links that we will ask webmasters to give us a link from their website once they add the text
I wanted to get the understanding from you before i go ahead if this is a good a way to gain links or not?
I appreciate your input
Thank you
-
Sounds good I'd love to hear the follow-up sometime. If you can vary the anchor text or keep it to something like "Click Here" or better yet your brand name that would definitely help avoid penalties.
Also try to keep the possibility of adding a no-follow to those links open with any webmasters you work with. You might even want to pick and choose certain domains to automatically nofollow from.
That's what I would do. Good luck!
-
Jesse, i think you are right, it is a grey area and i guess it is hard to know what will happen before i test it. I'll go ahead with the plan and I'll share the results with you. Hopefully, the results will be positive.
Thank you all
-
I would definitely tend to agree while worrying that there's somewhat of a gray area here.
Reason being that the page might not be as relevant as the domain. So if the privacy policy page is on hip-hop-records.com's signup page, and there are 100s/1000s of these types of links coming in with presumably all the same anchor text (i.e. "Privacy Policy") then that could be dangerous.
If all of the sites you deal with are legal sites and SMBs then fine. But I feel like many sites can generate privacy policies for any type of business/service/product/etc.
-
I definitely agree, it's relevant and they will probably pass a lot of PR sine the privacy page is usually all text and limited outgoing links.
-
Thank you all, each comment is very helpful.
I think getting a footer link is not a good idea but this won't be a footer a link. It will be coming only from 'Privacy Policy' page and if we can link to terms 'privacy policy' it won't be unrelated as this is what client provides.
I think it is a little different issue here then ''' website is create by ...Brand''. In terms of gaining links from any website is not unrelated to us, because a website with a 'Privacy Policy' is generally a business website and this legal company deals with legal matters of the businesses including Privacy Policy. I think as long as the links come from Privacy Policy or Terms and Conditions page, it will be a related link.
Would you agree?
-
I agree with Jeff that from a marketing perspective this is a good idea but forget about the link building opportunities. What you really want (using Jeff's example) is other web design companies linking and saying "woah you can get this awesome service for free over at ______." That way it is relevant, natural, and authoritative.
Technically what you're describing slightly violates the Google ToS, but I don't think you would be penalized for it unless you started QUICKLY gaining a ton of links from low DA and non-relevant sites. Nonetheless I think the idea is sound and after promoting it online you might find that it brings in new opportunities for link building in an organic manner.
You'd be surprised. And that's why SEO is now marketing which is now SEO which is marketing.
-
I think it's a decent idea because thew privacy policy page is usually linked to from the global footer so usually this page accrues decent PR if the site has PR. Also there are usually very few outgoing links on a privacy page, and it's only a link on that one page and not sitewide which is good.
-
Many website design companies do this with clients, putting "Web Design By company name" and adding a link either to the exact anchor text, or their company name. We experimented with this and found that there is a diminishing return on links like this, because our clients websites have nothing to do with web design.
This would probably be the same case for privacy policies for websites. Because the clients websites won't have anything to do with legal documents, it may not be the best linking strategy.
I do think giving it away for free is a good strategy. Instead of demanding them to provide a link from their website however, I'd try to get them to promote it on social media. Make easy share buttons from the documents with text like "We just got a free privacy policy for our website from (link to your clients company)"
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Reddit LInks
Are Reddit links worthwhile? I hear they are sometimes follow and sometimes not follow. Also what about links verses self links? I'm pretty handy with reddit so I can probably make content that would actually be upvoted a lot. Let me know, thanks.
Link Building | | RafeTLouis1 -
Links from sites with iffy link profiles?
So the site http://www.cadenas.de/ appears to have good decent scores from the various Moz ranks, but when I check out the site in OSE there are a lot of really sketchy links that jump out, online pharmacy/drug type links. I should also add that the negative links are seemingly going to a weird blog deep in the site and only appear when I select all links to the root domain in OSE. Everything about the site appears very legitimate except for the link profile which has me nervous. Would you guys pursue a link from this site?
Link Building | | CJ50 -
Links to deep pages good for Homepage ranking?
Hello Moz community. My question today is: if I got great backlinks with anchor text "abc" coming to a deep resource page in my site, will these links help my homepage rank for keyword "xyz"? In other words, are all links (regarless of anchor text) coming to a site helpful for the homepage to rank for its main keyword? Thanks.
Link Building | | EduardoRuiz0 -
Does This Link Have Value?
Hi Mozzers, A client paid to publish a white paper, thinking that the link to the web site is beneficial. The link does redirect back to the web site, but is in a format that I've never seen: http://r20.rs6.net/tn.jsp?e=001YdyyLrzOQJxM87SJZkJYVbQKSdCmFpwqg1fuX3yqVqpGboUjdSaHv9IdW5HsQpgmvwOrg5N4T3DNHYV8e1UVe_YCua_XQCFykoSJvu1HzDyb-3x-aFcPU-ER-vwWxq4- Does this link have any value?
Link Building | | waynekolenchuk0 -
Link Analysis shows no external sites linking to me?
Hi All, I hope you can help. Link Analysis shows no external sites linking to me? but I know for a fact there are. Why is this? I have submitted my site to a few local directories and can see my site is on their site but when I run a Link Analysis it shows that I have no links. Does anyone know why this is? Many thanks, Aidan My site is http://www.theethicalsilkco.com/
Link Building | | aidanlawlor0 -
Is the whoisbusinesslistings.com directory a good place to get a link?
I stumbled across the whoisbusinesslistings.com directory and noticed that it's home page is page rank 4 and in the listing it allows do follow links to your site. They don't have pricing listed on the site though which scares me. Only a link to a sales person. Anyone know how much they charge and if it would be worth looking into? Thanks mozzers! Ron10
Link Building | | Ron100 -
Link Directories
Hi there, We're very shortly launching a new website so as part of our link strategy we will be linking to directories found with the Link Acquisition Assistant for various keyword searches. I was wondering at what point is it not worthwhile submitting to these directories with regards PA and DA? For example if a directory has a domain authority of 69 but the page authority for the keyword in question is only 1, would it be a waste of time? Cheers
Link Building | | TalarMade0 -
Link baiting tips, ideas, experiences, and lessons learned
Looking for tips, ideas, experiences, and lessons learned from other SEOs regarding link baiting. Our site is relatively new (launched in January) and would like to learn from others on baiting our content in ways which sites will link to us. Thanks, Shane
Link Building | | notarynow0