How much is enough when it comes to Social Media?
-
I have attended a number of social media webinars with tips on getting the most out of Facebook and Twitter. Now, I would like opinions from someone who is not trying to sell me something.
We post 2 daily blog articles to our Facebook company page which auto re-posts to Twitter every day. Is that enough, or is it necessary to hire someone to engage people with additional conversation?
If your answer is that additional conversation is needed, are there any companies or individuals that you recommend to provide these services at a reasonable cost?
-
I think you pretty much have to be engaging with people on social media - otherwise in what sense is it "social"? You're missing out on a lot of opportunity not only to win your users' hearts and minds, but also to learn how they interact with and think about what you do. That's how a lot of companies right now are using social media - to figure out what their customers really like and want so they can make a great product. The conversation will happen whether you participate or not - don't you want to be part of it? If you're not, you have no control over the message.
So who to hire to do it? I've had a great time working with the good people at Social Creatures Media. That's who we use when we need some social magic. I don't know what you'd consider a "reasonable" cost but I find their pricing more than fair for the quality work they do. And no, I don't work for them
-
That sounds like a push strategy = posting articles. That's marketing your content. web 2.0 is about pull. It's about engaging with customers. Answering questions and being responsive. So yes I would say, if the ROI is there, get your average out of college person, young and hungry to monitor what is happening on these platforms. Also using search.twitter.com can allow to find people that are talking about your industry or co. I recommend checking out @garyvee - he talks about interacting in his new book and also in his first book - both are great.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do we need to post unique content on every Social media website?
Can we use the same content (description) for FB, Twitter, Pinterest, Google+ etc?
Social Media | | bondhoward1 -
Remove Social Side Bar?
We recently had a site-redesign and since have lost traffic. We’re currently trying to clean up our code and improve site speed (which we know has become a very big problem). One of the things we tested was removing the social side bar. With that gone, our page speed, file size and requests to the page all improved greatly. And other than the homepage, we don’t see a lot of action on the social side bar with our internal category and subcategory pages. With side bar: http://www.motivators.com/ Without: http://www.motivators.com/Trade-Show-Giveaways.html We resubmitted the Trade Show Giveaways page to Google Webaster Tools yesterday and saw a 22-spot jump in ranking by this morning! Given the circumstances, would it be unwise for us to remove that social side bar? Would it hurt us to lose those signals in the long run despite the overnight jump? Which is the lesser of two evils?
Social Media | | Motivators0 -
How much of an impact does Google+ page age have?
Do Google+ pages gain authority with age? Does it matter very much if I wait a few months to make a Google+ page as opposed to establishing it now, even if I won't be doing much work on it for a while?
Social Media | | HCGDiet0 -
What Kind of Damage Comes From Switching "Official" Hashtag?
Last year we had a problem with other conferences / companies using a hashtag we had started using for our conference. We stuck with a very similar hashtag for this year's event and are, of course, having the same problem. The event we're using it for isn't until October and already has a decent amount of buzz. How much damage would we be causing by switching the "official" hashtag? And how do we get people to start using the new one and abandoning the old? Does anyone have a case study on this or a similar experience with this issue?
Social Media | | HDI0 -
Are social signals passed with a 301 redirect
Hi all, A question came up today that I don't think I've seen answered before. We hear all the time how important social sharing metrics are becoming to SEO, but what happens to the social signals of a page when it is 301 redirected? Are the social signals forwarded on in the same manner as link juice? Has anyone ever seen any experiments carried out around this before? Thanks very much in advance for any information shared. Cheers.
Social Media | | searchysearchy1 -
Incentivisation Strategies for Social Sharing of Product Pages
Hey, What are some great tips for gaining social shares on ecommerce product or category pages? I understand great images and video will go along way, but it's difficult on a large scale ecommerce store. Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this? Thanks.
Social Media | | LukeyJamo0 -
Does social media really work?
I just finished a 2 week test using Twitter. The person running the test was tweeting for 1 hour every day, but the tweets were broken up into several different times throughout the day. She engaged in conversations, retweeted, posted interested and catchy topics and linked to our blog. By the end of the test, we only saw a 7% increase in traffic to the blog. There was no noticeable increase in sales. According to an article I read by Business Insider, Applied Predictive Technologies ran a test to help companies like Starbucks measure the impact of social media. They concluded that social media accounted for a 2% increase in sales. That's not much for the time and money that goes into it. What's your experience with social media? When I first posted this, I neglected to say this Twitter account is one we have been activly using for about 2 years, and we have posted to it at least once or twice every day for the last couple of years. And, we are a well established company for the past 8 years, and we regularily submit press releases and have written 2 articles per day on our blog for several years.
Social Media | | BradBorst0 -
Social Media
Hello, How much weight do links from social media carry for seo? We are trying to develop a social media package for a client and we are unclear as to how much time to dedicate to SM every month and we would like some opinions. Thanks!
Social Media | | imageworks-2612900