Domain Consolidation & Proper Linking Strategy?
-
We have a client that operates 5 gyms in 5 different part of Miami, and each gym has its own website. All sites rank well and have a a good pagerank.
For the purpose of their marketing and brand they would like 1 website developed which includes all of their gyms which we are launching later today. Each gym will have it's own landing page within the website
Should we redirect the URL's of the different websites to the individual landing pages on the new site or how should that work to minimize any penalties on our SEO.
For example (these are fake url's):
www.gymA.com, www.gymB.com, www.gymC.com, www.gymD.com
The new url: www.gym.com
New landing pages:
www.gym.com/gymA, www.gym.com/gymB, www.gym.com/gymC, www.gym.com/gymDShould we do a redirect from:
- www.gymA.com to www.gym.com/gymA
- www.gymB.com to www.gym.com/gymB
- www.gymC.com to www.gym.com/gymC
- www.gymD.com to www.gym.com/gymD
Thank you in advanced. If there is a better way to do this, or anything extra I need to know, that would be great.
Thanks!
-
If the individual sites don't have any external links pointing to their internal pages and those pages are not getting any search traffic, you could just 301 each domain to the appropriate landing page on the new domain.
-
Hi Alex,
If your individual sites have back links going to their internal pages and/or are getting search traffic to internal pages, those pages and the domain's default pageshould be 301'd to appropriate pages on the new site--the homepage for each individual site, as you say, should go to the each gym's new landing page and the internal pages get redirected to pages on the new domain with information similar to what's on the page that's being redirected. If all of the old sites have an internal "weight lifting" page, for example, all of those pages would be redirected to a comnon "weight lifting" page on the new site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Drop in rankings after AMP implementation because of lack of facebook comments
Hi, we are amplifying our site, but one of the things we can´t include on our AMP version is the Facebook comment box. Some of our articles have hundreds of comments on them and we noticed that Google was crawling those comments and using them as a ranking signal (the more comments the better we discovered). Now we are wondering if these articles would drop if we launch the AMP version without the comment box. As this would reduce the written content on those pages a lot. Anybody tested this before or has an idea on that would work out? Thanks for your help!
Web Design | | guidetoiceland1 -
Community Discussion: UX & SEO – Your experience?
We've been looking at the relationship between SEO & UX a bit more closely lately on the blog. Our good pal Cyrus started the wheels turning with a tweet: https://twitter.com/CyrusShepard/status/748296076411625473 ...and that morphed into a Whiteboard Friday idea, which was filmed and posted here: https://mza.seotoolninja.com/blog/ux-vs-seo-whiteboard-friday We shared the story of one site that enjoyed rapid growth and that subsequently battled with managing that UX/SEO relationship on Thursday. And it's hard, right? UX and SEO teams often operate independently of one another, and may make decisions that affect one another's work. Sometimes it's a "hindsight is 20/20" situation. Sometimes the answer is so radical and impactful that you may want to settle for a "safe" alternative. I'd imagine many of you have encountered some big issues with user experience and search optimization in your day-to-day over the years. What's the most difficult situation you've encountered with this? How did you resolve it? (I'd bet money on there being some really creative solutions out there :). Is there a particularly challenging situation you're struggling with now that you'd want to share & crowdsource ideas for?
Web Design | | FeliciaCrawford3 -
How to export Wordpress comments ONLY to a new domain
Hi Guys, We have a bit of situation here. We have a website (let's say it is www.oldsite.com) where we had more than 2000 posts. There arose a need whereby we had to move some 60-70 posts from this oldsite.com to another domain of ours (www.newsite.com). So, here is what we did: Move those 60-70 posts manually from oldsite.com to newsite.com Did a 301 redirect of each of those 60-70 posts from oldsite.com to newsite.com. Google has now started to rank the posts from the newsite.com for this. That's all good till now. Now, here comes the situation. We also want to move the comments from some of those posts of oldsite.com (some 10-12 posts out of those 60-70) to the respective posts of newsite.com. How do we do that? Do note that we are pretty comfortable with databases and to some extent PHP. Please help.
Web Design | | seocuppa0 -
Learning Center on Subdomain or New Domain
Hello, With so much emphasis for SEO to develop unique, information content I am working to build out a "Learning Center' for one of my clients in the finance industry. As you can guess, this is quite a competitive space and their rankings have become somewhat stagnant so we are looking for new ways to develop original, share-worthy content for the site. So my question is, in order for them to retain the most SEO value should we develop this on a subdomain such as learning.website.com or a new domain altogether. Note: We do not want to develop this under the current site domain as it we want o only post informational content & courses and keep these pieces outside of the "sales" side of their website. Therefore, I thought the subdomain would be the best bet so that we would retain the most value for SEO... however, some of my colleagues disagree. Some vote it should be within a directory under website.com. Some say a new site & domain altogether. My vote is to place this under a subdomain such as http://learning.website.com with the idea that the site's authority will influence the root http://website.com. The argument I was provided against the subdomain was: "essentially adding a subdomain would mean you're sort of starting over again in terms of building authority. adding a folder will ride the coattails off the already established authority." Lastly, for clarification, the current domain is set up as http://website.com so the subdomain would be http://learning.website.com, the directory would be set up as http://website.com/learning/ and a whole new domain would be http://newwebsite.com. This is for a Wordpress site. Thoughts? All feedback is much appreciated!
Web Design | | TinaMumm0 -
New site - same host domain?
Building a new site for my business (different URL) For SEO purposes...Is it ok to host the site on the same account as my existing site (GoDaddy) or should I purchase a seperate hosting account? Thanks
Web Design | | Tustep0 -
Menu Links
I am building a website with the category "water damage repair" and in the menu of the website I want a drop-down menu that contains the keyword + geolocation for example "water damage detroit" "water damage chicago" "water damage New York" and they will all be drop downs so that I can have the exact match keywords in the menu and on the page but I want them all to link to the same page so that I don't have to build out 5 different pages that all have the same general information on them, I would rather just have the categories with the keyword rich words then them all point to the same area. Is this a good idea to have a drop down menu for a category "Water Damage Repair" and then have 5 different Exact match keywords like "water damage detroit" and then have all of those exact match keywords link to the same page or should they all have individual content for each exact patch keyword even though they are all the same topic?
Web Design | | SEOWizards0 -
Joomla ( title page override not working properly ) any techy guys out there
Hey Mozzers I am having some problems with joomla. I have tried many support forums and since everyone is in the same field as me, i thought this would be a great place to ask this question. I am working with joomla 2.5 and After i have turn on my search engine friendly configuration, you can override the ( alias ) of the page by providing page display options for title tag. so i turned on the SEF in global config and turn on the mod-rewrite and made sure my htaccess file was not txt. But i am having some problems with this.
Web Design | | BizDetox
On some pages the page display option for the _browser page title _works and on some it does. On the pages it doesnt it is pulling the information of the Alias. ( which is common with most site )
Why is it doing this You can check out the pages yourself Here is a page with it not working
http://tungstengem.com/mens-wedding-bands and here is a page with it working
http://tungstengem.com/mens-wedding-...-bands-for-men Also for my homepage when i didnt have my Apach rewrite it show the index.php and i was able to ad an alias to it. Now the Alias for the home page is not working0 -
Link Juice Passing Through Headers
I understand the concept of linking your pages internally to help pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy. For Example: At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page? There must be something I'm missing here! Help me out guys!
Web Design | | bcarp880