Benefits of reducing on page links
-
This is more of a discussion point.
What would be the measurable results of reducing the number of on page links, specifically on a home page, but let's assume by way of a large navigation menu most of the pages have a lot of links"
For instance, would any of the stats on the MozBar be affected (let's start with the home page). Would the Page Authority or MozRank change at all, perhaps because there is less "juice" flowing out of the home page?
Thanks!
-
Thanks for the thoughts.
-
This is just personal opinion and kind of speculative... (you know there is a lot of "art" in SEO...
I think that the authority of your site or lack of authority will have a much greater impact upon the rankings of your individual pages than the number of links on your homepage or any other page for that matter.
So, I add as many links as I think will be valuable to my visitors.
I think that if you have a large info site, having a homepage like the Los Angeles Times will do more to entice your visitors to engage your site than a homepage that tries to funnel all of your PageRank into a few trophy pages. The fact that most nascent sites get almost all of their traffic from longtail queries supports this idea in my opinion.
Done in an enticing way, a lot of links to internal pages seems to engage more visitors, lead to more sales and bring in more traffic on all of the sites that I manage.
I want my visitors to say... "Wow! They have a lot of great stuff on this site."
I spend lots of time trying to give my visitors more relevant and attractive options and zero time trying to funnel pagerank by reducing on-page linkage.
Don't let an obsession with SEO squeeze the sex appeal out of your site.
(Don't follow this idea if your site is nothing but a bunch of crappy pages... either time to get busy or time to pack it in.... your days are numbered.)
-
by reducing the amount of homepage links it would allow more juice to flow to pages you leave so you should see better stats and rankings for the pages left linked on the homepage..
So if your keyword of a page was at serp 5 and you made the change and it went to 3 you know more homepage juice went to that page.
I also notice a pagerank change sometimes if the homepage is like a 5+
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
API for On Page tool
I'm looking for a tool similar to On Page Grader (Moz) or Focus Keyword (Yoast) with API. We are building out or internal CRM system. Even though none of these tools can replace manual on page analysis, it will be used as a metric and to catch human mistakes.
Moz Pro | | OscarSE0 -
Duplicate Page Content on pages that appear to be different?
Hi Everyone! My name's Ross, and I work at CHARGED.fm. I worked with Luke, who has asked quite a few questions here, but he has since moved on to a new adventure. So I am trying to step into his role. I am very much a beginner in SEO, so I'm trying to learn a lot of this on the fly, and bear with me if this is something simple. In our latest MOZ Crawl, over 28K high priority issues were detected, and they are all Duplicate Page Content issues. However, when looking at the issues laid out, the examples that it gives for "Duplicate URLs" under each individual issue appear to be completely different pages. They have different page titles, different descriptions, etc. Here's an example. For "LPGA Tickets", it is giving 19 Duplicate URLs. Here are a couple it lists when you expand those:
Moz Pro | | keL.A.xT.o
http://www.charged.fm/one-thousand-one-nights-tickets
http://www.charged.fm/trash-inferno-tickets
http://www.charged.fm/mylan-wtt-smash-hits-tickets
http://www.charged.fm/mickey-thomas-tickets Internally, one reason we thought this might be happening is that even though the pages themselves are different, the structure is completely similar, especially if there are no events listed or if there isn't any content in the News/About sections. We are going to try and noindex pages that don't have events/new content on them as a temporary fix, but is there possibly a different underlying issue somewhere that would cause all of these duplicate page content issues to begin appearing? Any help would be greatly appreciated!0 -
Campaign link not working?
I imagine most of the initial problems with the domain migration to moz.com will be cleaned up rather quickly. I did however notice right away my links to my campaigns from the dashboard were not working. I then click the campaigns tab up top and my campaign links worked from there. Just thought I'd share real quick incase anyone else is having the same issue.
Moz Pro | | CDUBP0 -
1 page crawled ... and other errors
1. Why is only one (1) page crawled every second time you crawl my site? 2. Why do your bot not obey the rules specified in the robots.txt? 3. Why does your site constantly loose connection to my facebook account/page? This means that when ever i want to compare performance i need to re-authorize, and therefor can not see any data until next time. Next time i also need to re-authorize ... 4. Why cant i add a competitor twitter account? What ever i type i get an "uh oh account cannot be tracked" - and if i randomly succeed, the account added never shows up with any data. It has been like this for ages. If have reported these issues over and over again. We are part of a large scandinavian company represented by Denmark, Sweden, Norway and Finland. The companies are also part of a larger worldwide company spreading across England, Ireland, Continental Europe and Northern Europe. I count at least 10 accounts on Seomoz.org We, the Northern Europe (4 accounts) are now reconsidering our membership at seomoz.org. We have recently expanded our efforts and established a SEO-community in the larger scale businees spanning all our countries. Also in this community we are now discussing the quality of your services. We'll be meeting next time at 27-28th of june in London. I hope i can bring some answers that clarify the problem we have seen here on seomoz.org. As i have written before: I love your setup and you tools - when they work. Regretebly, that is only occasionally the case!
Moz Pro | | alsvik1 -
Duplicate page report
We ran a CSV spreadsheet of our crawl diagnostics related to duplicate URLS' after waiting 5 days with no response to how Rogerbot can be made to filter. My IT lead tells me he thinks the label on the spreadsheet is showing “duplicate URLs”, and that is – literally – what the spreadsheet is showing. It thinks that a database ID number is the only valid part of a URL. To replicate: Just filter the spreadsheet for any number that you see on the page. For example, filtering for 1793 gives us the following result: | URL http://truthbook.com/faq/dsp_viewFAQ.cfm?faqID=1793 http://truthbook.com/index.cfm?linkID=1793 http://truthbook.com/index.cfm?linkID=1793&pf=true http://www.truthbook.com/blogs/dsp_viewBlogEntry.cfm?blogentryID=1793 http://www.truthbook.com/index.cfm?linkID=1793 | There are a couple of problems with the above: 1. It gives the www result, as well as the non-www result. 2. It is seeing the print version as a duplicate (&pf=true) but these are blocked from Google via the noindex header tag. 3. It thinks that different sections of the website with the same ID number the same thing (faq / blogs / pages) In short: this particular report tell us nothing at all. I am trying to get a perspective from someone at SEOMoz to determine if he is reading the result correctly or there is something he is missing? Please help. Jim
Moz Pro | | jimmyzig0 -
Sudden decrease in Moz Page rank
Hello, We have a serious issue with 404s and recently saw our Moz Page rank fall from 53 to 47. 1. OSE Inbound links no longer shows any of our Linked In posts, did Linked In stop passing juice? 2. Does SEO Moz reduce your ranking when there's a sudden increase in 404s? 2a. WP Yoast SEO - I accidentally checked the box on this plugin to "Strip the category base (usually /category/) from the category URL" which basically caused all of our blog post categories and Datafeedr categories to disappear. Didn't realize till too much time had passed that I accidentally clicked that box. Datafeedr is a plugin for our estore that parses the data feeds from affiliate vendors and allows you to create a saved search that auto updates old products every 3 days. I had a no index/follow parameter on the category items, but seeing the # of 404s continue to increase, I temporarily removed this parm last week to see if it reduces this now static number of 404s. Google Webmaster tools started showing a ton of soft 404s that kept increasing, while SEO Moz didn't show any of those 404s. I didn't pay much attention to GWT since Google kept saying it won't affect our rankings, and nothing was showing up on SEO Moz. Last week a fraction of those 404s showed up and I am not sure if that's what lowered our Moz rank or what looks like a possible delinking from Linked In and a higher ranking complimentary website directly related to our field itsallaboutyoga. Looking at the Moz graph of "Total Linking Root Domains Over Time" all of our competitors took a similar % hit since between June and the end of July, so I am thinking its more wide based than fat fingered mistake. I fixed # 2, (have to still figure out what to do with most of those 404s, thinking of submitting a request to Google vs 1,000s of 301s) so in doing my review of this sequence of events and using it as a learning experience, where would I assign max destructive value as a percentage? A. Ignoring GWT soft 404s in favor of SEO Moz campaign reports B. No follow from Linked In and related industry site C. Datafeedr, thousands of indexed products through Datafeedr that are no longer available mostly due to WP Yoast SEO fat finger error. I did have the D. WP Yoast SEO, "Strip the category base (usually /category/) from the category URL" E. Global Google algo change Cheers, Michael
Moz Pro | | MKaloud0 -
No follow link
Hi There, We pay for our site (www.residentialland.com) to appear on a popular property site: http://www.homesandproperty.co.uk/ When I use Open Site Explorer, it is our top link, but it has 'no follow' above it. So I had a look at the source code on the homesandproperty website and I cant see any nofollow code that would effect our link. I also used this tool which confirmed it isnt classed as a no follow link: http://www.seorankings.com/tools/nofollow-link-checker Can anyone else tell me if our paid for link on homesandproperty is a no follow, or if it is 'search engine friendly' so to speak? We pay for links across their site, so we want to get the full benefit. Any help would be appreciated, Thanks, Rob
Moz Pro | | op010 -
OSE High Domain Link Total
Why does OSE report such a high domain link total in the SERP overlay underneath each result? I'm looking at at site that I know has about 90 links domain wide and the OSE overlay in SERP reports 610
Moz Pro | | waynekolenchuk0