How seasonal would you expect organic on a b2b site to be?
-
I have a client who has a b2b site catering to a white collar information market.
Looking back in G/A, it appears that they've never had a good organic search Summer, but have made plenty of YOY gains.This Summer is a little better than past Summers.
Personally, I have read about people who take Summer vacations. Mostly in France. This is a U.S. site and U.S. traffic catering to business executives.
I can see it in the parking lot of the downtown office building I work in... fewer cars after Memorial Day and more cars after Labor Day. How seasonal would you expect that kind of organic search traffic to be, say from April vs July?
Would prefer answers from direct B2B experience, rather than guesses. But, if a guess is all you have, I will gladly accept that!
Thanks... Darcy
-
Hi there
This is heavily dependent on the industry and searches done by users historically.
One thing you can look into is Google Trends. Put in phrases or keywords that matter to your business and see the historical performance over the years. You can get the same idea through Google Keyword Planner.
You could also interview the client as well as their customers for seaonalities and get an idea of what they are searching for during peak seasons and off seasons. There may be opportunities there to write content and grow traffic during down periods that will help you for (potentially) years to come. Here's some great tips from experts.
Hope this all helps! Good luck!
-
Organics around 15% and PPC about the same. Rough average comparing monthly totals average out compared to the summer months.
-
Hi Darcy,
B2B sites I've worked on in the past were definitely down over the summer period, particularly in countries such as France, Spain and Italy which tend to have a longer summer break. It was pretty standard to see traffic decreasing by as much as 40% compared with the trend.
One piece of insight which could be useful for you to know was that (if you're lucky enough to be working with a client in the right industry) there tend to be spikes around Novemeber/December and February/March when customers might be wanting to use up some of that leftover annual budget at the end of the calendar or financial year. It can be extremely lucrative if you can tap into that!
-
Hi Kevin,
Thanks for the message. How much of a Summer drop do you see?
Anyone else? Thanks.... Darcy
-
We have a bit of seasonality and see peaks before and after holidays and the beginning of a quarter. From the beginning of January through memorial day and September through the middle of December we have good organic traffic. Traffic drops a bit during summer. This is a typical pattern for us over the last ten years (we are B2B).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
Does Bing Support same sitemap for full site, mobile, and images?
We have 1 sitemap for our desktop site, mobile site, and images. This works for Google, but I'm not sure if it's supported by Bing or if they require separate sitemaps. Anyone know?
Algorithm Updates | | YairSpolter0 -
Why are organic search results vastly different on Bing, Google and Yahoo Search
We searched two words for a client so see how/where their site returned results. Depending on both the browser we used and the search engine, the results were so vastly different we were shocked. The site returned #2 or 3 on Bing and YahooSearch and not until the 3rd page for Google! And it also returned much worse on Chrome than any other browser, a Google product. I know this topic must be covered somewhere, or perhaps someone would be kind enough to chime in and shed some light? We have been working hard to optimize for Google and failing, but doing very well everywhere else. What gives?
Algorithm Updates | | jimmyzig1 -
Google Site Links question
Are Google site links only ever shown on the top website? Or is it possible for certain queries for the site in position #2 or #3 or something to have site links but the #1 position not have them? If there are any guides, tips or write ups regarding site links and their behavior and optimization please share! Thanks.
Algorithm Updates | | IrvCo_Interactive0 -
Does Site Size Influence Rank?
The Scenario:
Algorithm Updates | | kchandler
Currently one of my clients has 7-8 products that they sell on their website. For each product they have two different pages one with the product info and one with a video demo. So the pages began to split their authority as they began receiving new links. Since only one of the two pages for each product rank i suggested that we combine the two and redirect the video page to the product page to increases it's authority and rank. The Clients Response:
After explaining my reasoning and next steps the client mentioned that he thought a site's size was a ranking factor. I had never heard of this before so i told them i would do some research to prove my point, after a little digging around i am now even more confused. http://www.seroundtable.com/google-size-ranking-17044.html http://www.webmasterworld.com/google/4591155.htm The Question:
Does a websites size/amount of content indexed in Google actually effect your sites ability to rank? I look forward to everyones feedback, thanks Kyle1 -
Does Search Volume Directly Effect Organic Search Result Rankings?
For example, if 20,000 people searched for "seomoz toasters," do you think a page on seomoz.org that mentioned toasters would begin to rank well for the query "toasters"?
Algorithm Updates | | tatermarketing0 -
Should I use canonical tags on my site?
I'm trying to keep this a generic example, so apologies if this is too vague. On my main website, we've always had a duplicate content issue. The main focus of our site is breaking down to specific, brick and mortar locations. We have to duplicate the description of product/service for every geographic location (this is a legal requirement). So for example, you might have the parent "product/service" page targeting the term, and then 100's of sub pages with "product/service San Francisco", "product/service Austin", etc. These pages have identical content except for the geographic location is dynamically swapped out. There is also additional useful content like google map of area, local resources, etc. As I said this was always seen as an SEO issue, specifically you could see in the way that googlebot would crawl pages and how pagerank flowed through the site that having 100's of pages with identical copy and just swapping out the geographic location wasn't seen as good content, however we still always received traffic and conversions for the long tail geographic terms so we left it. Las year, with Panda, we noticed a drop in traffic and thought it was due to this duplicate issue so I added canonical tags to all our geographic specific product/service pages that pointed back to the parent page, that seemed to be received well by google and traffic was back to normal in short order. However, recently what I notice a LOT in our SERP pages is if I type in a geographic specific term, i.e. "product/service san francisco", our deep page with the canonical tag is what google is ranking. Google inserts its own title tag on the SERP page and leaves the description blank as it doesn't index the page due to the canonical tag on the page. Essentially what I think it is rewarding is the site architecture which organizes the content to the specific geo in the URL: site.com/service/location/san-francisco. Other than that there is no reason for it to rank that page. Sorry if this is lengthy, thanks for reading all of that! Essentially my question is, should I keep the canonical tags on the site or take them off since Google insists on ranking the page? If I am ranking already then the potential upside to doing that is ranking higher (we're usually in the 3-6 spot on the result page) and also higher CTR because we can get a description back on our resulting page. The counter argument is I'm already ranking so leave it and focus on other things. Appreciate your thoughts on this!
Algorithm Updates | | edu-SEO0 -
Accidently blocked our site for an evening?
Yesterday at about 5pm I switched our site to a new server and accidentally blocked our site from google for the evening. our domain is posnation.com and we are ranked in the top 3 in almost all pos related keywords. When i got in this morning i realized the mistake and went to google web tools and noticed the site was blocked so i went to fetch as google bot and corrected that. Now the message says: Check to see that your robots.txt is working as expected. (Any changes you make to the robots.txt content below will not be saved.)
Algorithm Updates | | POSNation
robots.txt file Downloaded Status
http://www.posnation.com/robots.txt 1 hours ago 200 (Success) When you go to google and type "pos systems" we are still #2 so i assume all is still ok. My question is will this potentially hurt our rankings and should i be worried and is there anything else I can do.0