How seasonal would you expect organic on a b2b site to be?
-
I have a client who has a b2b site catering to a white collar information market.
Looking back in G/A, it appears that they've never had a good organic search Summer, but have made plenty of YOY gains.This Summer is a little better than past Summers.
Personally, I have read about people who take Summer vacations. Mostly in France. This is a U.S. site and U.S. traffic catering to business executives.
I can see it in the parking lot of the downtown office building I work in... fewer cars after Memorial Day and more cars after Labor Day. How seasonal would you expect that kind of organic search traffic to be, say from April vs July?
Would prefer answers from direct B2B experience, rather than guesses. But, if a guess is all you have, I will gladly accept that!
Thanks... Darcy
-
Hi there
This is heavily dependent on the industry and searches done by users historically.
One thing you can look into is Google Trends. Put in phrases or keywords that matter to your business and see the historical performance over the years. You can get the same idea through Google Keyword Planner.
You could also interview the client as well as their customers for seaonalities and get an idea of what they are searching for during peak seasons and off seasons. There may be opportunities there to write content and grow traffic during down periods that will help you for (potentially) years to come. Here's some great tips from experts.
Hope this all helps! Good luck!
-
Organics around 15% and PPC about the same. Rough average comparing monthly totals average out compared to the summer months.
-
Hi Darcy,
B2B sites I've worked on in the past were definitely down over the summer period, particularly in countries such as France, Spain and Italy which tend to have a longer summer break. It was pretty standard to see traffic decreasing by as much as 40% compared with the trend.
One piece of insight which could be useful for you to know was that (if you're lucky enough to be working with a client in the right industry) there tend to be spikes around Novemeber/December and February/March when customers might be wanting to use up some of that leftover annual budget at the end of the calendar or financial year. It can be extremely lucrative if you can tap into that!
-
Hi Kevin,
Thanks for the message. How much of a Summer drop do you see?
Anyone else? Thanks.... Darcy
-
We have a bit of seasonality and see peaks before and after holidays and the beginning of a quarter. From the beginning of January through memorial day and September through the middle of December we have good organic traffic. Traffic drops a bit during summer. This is a typical pattern for us over the last ten years (we are B2B).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
Less relevant/not optimized competitor sites ranking higher in SERPs?
Has anyone else noticed their rank positions falling to competitor sites that aren't optimized and are less relevant? I've noticed that we've lost some rankings or have dropped over the past few weeks and the competitor pages that have replaced us haven't been optimized, aren't as relevant, and it doesn't look like there has been any updates (looking through archived versions). For example, their main "shoes" gallery is ranking for more specific shoe types, like "sandals", and "sandals" isn't even mentioned in their metadata and they have no on-page copy. Their DA is slightly higher, but our sites have a denser link profile (although, yes, I do need to go through and see what kind of links, exactly, we've gained). Has anyone else seen this happen recently, or have any ideas of why or what we could do to get our rank positions back? My main initiatives have been to create and implement fresh on-page copy, metadata, and manage 404s/301 redirects, but I'm thinking this issue is beyond a quick copywriting tweak.
Algorithm Updates | | WWWSEO0 -
Does anyone know if Google ranks a responsive site, or a specific mobile site higher than each other?
I have heard that Google favors specific .m sites overs responsive designs in it's rankings. Does anyone know if this is true? And, if there is any supporting information. I have been in contact with our account team at Google but haven't had a response on this as yet. I appreciate any help on this. Cheers!
Algorithm Updates | | Fasthosts0 -
Implications of removing all google products from site
Is there any data on the implications of removing everything google from a site; analytics, adsense, webmaster tools, sitemaps, etc. Obviously they still have their search data and they say they dont use these other sources of data for ranking information but has anyone actually tried this or is there any existing data on this?
Algorithm Updates | | jessefriedman0 -
Ranking well for main key terms but site traffic has dropped sharply?
Hello All, Just a quick question. Since the penguin update our site www.caravanguard.co.uk has seen some pretty fluctuating movement in Google, many of our key terms dropped over night, but over the last few weeks they have slowly started to move back up the rankings. The bizarre thing is despite the recover in rankings our unique traffic has taken a fairly large whack in numbers. Seasonality? Weather? ( it's been nice in the UK for a change) I can only assume the longer tail terms are taking more time to recover. I have tried to look into our back link profile and have noticed a little too much in terms concise keyword targeting, How do you go about changing these terms and removing the really bad links (struggling to identify the worst cases) on totally irrelevant sites or poor directories. Put in place before I started here 🐵 Any help truly appreciated. Regards Tim
Algorithm Updates | | TimHolmes0 -
Is there a way to know what rank my site is listed on google ?
My current client web page was listed at the 4th page 1 month ago. Im trying real hard to make him understand that the traffic from beiing on the first page is important and that he need to give me additionnal ressource to make it happen ( i don't prog at all). So i had the idea of checking every page to see whats is current rank. but instead of looking from page 1 to page X, i was wondering if there was something somewhere that could give me my rank right away. It woud help saving time. Thx.
Algorithm Updates | | Promoteam0 -
Organic CTR on Google - KPI?
Hi, I was hoping for some advice on my keyword analysis I have completed. So far I have identified a hitlist of high volume keyword associated to the industry I operate in. As well as this, I'm monitoring our keyword positions within the SERPS. Question: Is there a CTR metric available depending on the position your keyword ranks within Google? i.e. If I am position 3 and looking to move to position 1 on a specific keyword, what amount of incremental search volume would be geneerated to my website? PResumably the CTR would also depend on what market you operate in too I am also going on a 65% / 35% Organic/PPC split based on keyword search volume so to give me a true reflection of the search volume available... Any advice on this would be much appreciated... Simon
Algorithm Updates | | simonsw0 -
Which is better for SEO. 1 big site or a number of smaller sites.
Hello , I am about to create a website with product reviews for a certain niche. What i want to know: Is it better for me to have a site with all reviews , like nicheproductsreviews.com and then have nicheproductsreviews.com/product-one-review.html and nicheproductsreviews.com/product-two-review.html or buy multiple domains to have product name in the domain name, like product-one-review.com and product-two-review.com As far as I understand, first approach consolidates all pages on the same site , consolidating all the link juice to it. However, second approach lets me have the product name in the main domain URL. Which way is better for SEO and why?
Algorithm Updates | | voitenkos0