Best format for E-Commerce Pages in Title Text / Link Text & Markup
-
Hello Please comment on which you think is best SEO practice for each & any comments on link juice following through.
Title text ( on Product Page )
<title>Brandname ProductName</title>
OR
<title>ProductName by Brandname</title>on category page
- <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
<a <span="" class="html-attribute-name">itemprop="brand" href="[brandurl]>BrandName</a>
OR
- <a <span class="html-attribute-name">itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a <span>
Product Page
<a itemprop="name" href="[producturl]">ProductName
<a itemprop="brand" href="[brandurl]>BrandName</a itemprop="brand" href="[brandurl]></a itemprop="name" href="[producturl]">OR
<a itemprop="name" href="[producturl]">BrandName ProductName
( Leave Brand Link Out)</a itemprop="name" href="[producturl]">Thoughts?
- <a <span="" class="html-attribute-name">itemprop="name" href="[producturl]">ProductName</a>
-
You can test this in keyword planner by simply searching for "Nike Shoes" and "Shoes by Nike". In this case, the first is searched 368,000 times monthly, the latter is searched 40.
-
Hello, my friend.
My understanding is that it depends on brand/product importance/recognition. Is your brand big and known enough to make a purchase decision difference? Is your product big and known enough to make your brand grow?
Example:
"Nike Shoes" vs "Shoes by Nike" - first seems to make more sense, because as soon as you see first word "Nike" you dont have to finish the sentence - you know that it's shoes and they are good quality.
Now, compare that to this "Nike Shoes" vs "Self-tying shoes by Nike" - here second sentence makes more sense, because the main word is "Self-tying shoes" is the subject of "importance" and the word "Nike" adds extra super-coolness to it.So, going back to standard situation of infamous products and brands - I think it would depend on what exactly you want to push. Usually companies choose to put product name first (gotta be good quality product), and then hope that the quality of product and word-of-mouth would grow the brand.
Hope this make sense and helps.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Anchor Text Links
Hi How important are internal anchor text links & rankings? I'm researching competitors and am seeing a lot of internal anchor text links with keywords helping them rank - but they have these links in their menu which at the moment isn't possible for us. We can include our top level 1 categories, but nothing below this in the top navigation Thanks!
Intermediate & Advanced SEO | | BeckyKey1 -
Is it best to condense 2 similar category pages?
After reading Rand's great article about building Seo focused pages to serve topics, not keywords (http://moz.com/blog/topics-people-over-keywords-rankings-whiteboard-friday ) I started looking at my site. Question: I have 2 very similar category pages, orginally built to go after similar but different keyword terms. For example, one is: domain.com/blue-rings.html and the other is domain.com/blue-bands.com. (bridal jewelry) "Blue" is just a hypothetical type. At one time I could rank for "blue-rings" and "blue-bands". But with google changes, I think it's better to focus on a general term, right? Not set up similar pages, with same product, for very similar keywords. I'm thinking that having these 2 pages could be actually hurting, as they are competing with each other. Any recommendations? Thanks folks! Ron
Intermediate & Advanced SEO | | yatesandcojewelers0 -
How do I best deal with pages returning 404 errors as they contain links from other sites?
I have over 750 URL's returning 404 errors. The majority of these pages have back links from sites, however the credibility of these pages from what I can see is somewhat dubious, mainly forums and sites with low DA & PA. It has been suggested placing 301 redirects from these pages, a nice easy solution, however I am concerned that we could do more harm than good to our sites credibility and link building strategy going into 2013. I don't want to redirect these pages if its going to cause a panda/penguin problem. Could I request manual removal or something of this nature? Thoughts appreciated.
Intermediate & Advanced SEO | | Towelsrus0 -
Can use of the id attribute to anchor t text down a page cause page duplication issues?
I am producing a long glossary of terms and want to make it easier to jump down to various terms. I am using the<a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p=""></a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">Does anyone know whether Google will pick this up as separate duplicate pages?</a> <a id="anchor-text" ="" attribute="" so="" am="" appending="" #anchor-text="" to="" a="" url="" reach="" the="" correct="" spot<="" p="">If so any ideas on what I can do? Apart from not do it to start with? I am thinking 301s won't work as I want the URL to work. And rel=canonical won't work as there is no actual page code to add it to. Many thanks for your help Wendy</a>
Intermediate & Advanced SEO | | Chammy0 -
Multiple sites - ownership & link structure
Hi All I am in the process of creating a number of sites within the garden products sector; each site will have unique, original content and there will be no cross over. So for example I will have one on lawn mowers, one on greenhouses, another on garden furniture etc. My original thinking was to create a single limited company that would own each of the domains, therefore all the registrant details will be identical. Is this a sensible thing to do? (I want to be totally white hat) And what, if any, are the linking opportunities between each of the sites? (16 in total). Not to increase ranking, more from an authoritative perspective. And finally, how should I link between each site? Should I no follow the links? Should I use keyword contextual links? Any advice ideas would be appreciated 🙂 Please note: It has been suggested that I just create one BIG site. I've decided against this as I want to use the keyword for each website in the domain name as I believe this still has value. Thanks
Intermediate & Advanced SEO | | danielparry0 -
Best way to improve page rank
I notice many small business sites seems to have a page rank of 3,4, or 5 which don't appear to be doing a great deal of SEO on their websites. i.e these are very basic sites with a little static content that rarely changes, no blogs or particular links. Does having a high page rank still mean your will achieve better search engine positions? whats the best way to improve page rank for small business sites? thanks
Intermediate & Advanced SEO | | Bristolweb0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Where does "Pages Similar" link text come from?
When I type in a competitor name (in this case "buycostumes") Google shows several related websites in it's "Pages Similar to..." section at the bottom of the page: My question, can anyone tell me where the text comes from that Google uses as the link. Our competitors have nice branded links and our is just a keyword. I can find nothing on-page that Google is using so it must be coming from someplace off-page, but where?
Intermediate & Advanced SEO | | costume0