Local Business Audit Help.....
-
Hello Every one,
I recently got a big project for cleaning up some old listings (around 120 locations), witch means to claim and delete them, as you guys know most of the directory's don't give the option to delete the listing after you claim that.
I am trying to figure out the approach for something like that.......considering time consuming and efficiency!
any help will be appreciated!!
Cheers
-
That's an amazing resource. How have I not landed on that before !
Thanks Miriam !
-
Isn't that a gem, Donna? Really a nice resource!
-
That's my understanding as well. You have to submit your own information unless a member previously submitted your business along with a review.
http://support.business.angieslist.com/app/answers/detail/a_id/99/~/getting-onto-angies-list
-
Thanks for the reengage consulting link Miriam. Great resource!
-
So glad that helped, Steve. Regarding Angie's List, I am not 100% sure on this - their data could be proprietary. Our Local Search Ecosystem does not show any system pushing to Angie's List: https://mza.seotoolninja.com/learn/local/local-search-data-us
-
Thanks Guys!
The info you provided was very helpful specially Miriam Ellis reference, there is a lot of useful information!
By the way any one know witch Data provider angieslist.com get the data ?
-
I like Donna and Travis' answers, and I would also like to add an automation/scripting option. This only works on certain directories, social networks, etc, and is dependant on your drive to automate/scripting experience, scale of issue, and structure of the target directory/website code/process. The easiest way is to use something like this - https://chrome.google.com/webstore/detail/imacros-for-chrome/cplklnmnlbnpmjogncfgfijoopmnlemp?hl=en
Basically, you play through the process once, it records the "steps", then loop it with any variations or csv data pull needed to automate browser tasks.
-
Hi Steve,
If you are dealing with citations for 120 locations, there is pretty much no way you should be doing that manually ;). That's an enormous project!
As others have mentioned on this thread, there are going to be several options for you to choose from in terms of a purchased service, and, you may need to implement that with some manual follow-up in case these programs don't correct everything, in which case, this resource may help: http://www.reengageconsulting.com/be-where-your-customers-are-with-local-business-listings/
-
As Donna mentioned, it does matter which listings/directories you need to access and change. For some directories, you may have to use Yext. I personally don't care for the service, as it's a data overlay. Stop paying, and the data reverts to whatever was there in the first place.
Why would you claim and delete the listings? That sounds like it may be counterproductive, in many instances. Claim and modify the listings so they reflect an accurate NAP, where possible.
At any rate, here is a guide from Moz that should help you with your local listing problem. There are some opportunities for automation there. Hopefully the work has been priced accordingly.
-
You haven't said which directories you want help with. I'm assuming you know to use the data aggregators to deal with most problems.
In terms of Google, I was told a while ago that you can just call Google and they'll delete duplicates for you. Go to https://support.google.com/places/contact/c2c_places and click "contact us" in the upper right hand corner.
I haven't tried this myself, so let us know if it works. It also doesn't solve your efficiency problem, but at least it's a place to start.
-
I think you can actually do this with Yext but I'm not 100% sure as I haven't used them though I have looked into them recently as an option. I know you can pretty easily delete duplication and from my understanding I can't see why you couldn't use the same system to remove old listings.
Obviously you'd want to ask them before committing though as it's not cheap but you should be able to get some volume discounts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Had a local SEO client completely drop off in all rankings...?
Hey everyone! I wanted to ask the Moz community on what I should be on the lookout for in this situation; I have a local SEO client, an orthopedic clinic, who out of nowhere completely dropped off the map. Their Search Visibility is now at .001%. I really have no idea what would have caused this... I have dozens of other local SEO clients and have never seen this before.
Local Listings | | TaylorRHawkins2 -
Why is my local page is ranking better than yellow pages for that particular search?
My search query is "façadier bastogne" in google.be which in English would translate as "plasterer" and bastogne being the local city I am targeting. I can't seem to understand why my site peintre-plafonneur-facadier-bastogne.be/fr would rank higher than our local directory "Pages d'or" (Yellow Pages) which has a high DA and almost always ranks first for similar searches as "peintre bastogne" (painter)? Not to mention my site was created by Pages d'Or. How did they manage to rank this so high whereas if you look at it you'll see that they have not made any SEO work on it whatsoever. Could anyone help me understand this or tell me which way to look in order to get that information? I really need this as I am paying a lot to this directory for my site and was planning to launch my own WordPress website.
Local Listings | | Thomaspdt1 -
Google My Business Pages - Still Relevant or Phasing Out?
Google My Business plays a big part of getting your company to rank in the local pack for local search queries. Apart from making sure this is correct and up to date, where do you think the future of GMB pages is headed? Will Google eventually start phasing these out and come up with a different way to populate the local pack?
Local Listings | | BlueCorona1 -
Has Google Local search algorithm changed in the last 6 months?
My organic search results have increased, but I noticed that my Google local search results have dropped drastically. I haven't changed anything on the local side. I consistently get reviews. In my industry, I have more reviews (all 5 star) than anyone else. It actually shows weird results, like competitors that have no reviews and don't even have all of their information filled out. It is even showing competitors that are out of business. I have a lot of citations with the same NAP. I use Moz local for this purpose as well. So, I am wondering if the algorithm has changed and if I need to update my profile to match it. Thank you in advance!
Local Listings | | CalicoKitty20000 -
Local Listings - where to manage?
I'm optimizing for a a local client and I have suggested we take a look at Moz Local to manage their listings. I showed the customer the data aggregators that Moz Local would push data to. (Which of course they had never heard of). They were concerned about YELP and TripAdvisor, etc. If I populate their local business data into Moz Local > Moz local sends it to > lets say Factual... does Factual send/share this information to Yelp? Or do I need to ad the company information in Yelp or TripAdvisor in addition to what Moz Local is sharing to the aggregators? Would love some feedback! Thanks, Jolie
Local Listings | | MoJoActive1 -
Does anyone use Moz Local + Yext? How valuable is this for local businesses?
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext? I would like to hear some feedback on marketers that use Yext. Thanks,
Local Listings | | ColeLusby
Cole0 -
Business from UK Showing up in Canada local search, how can I report it?
Hello Everyone, So we have a problem. There is another business with the same name as ours showing up on Google Local/ Google maps when I type in our business name in Google. Our name is Brighton College, and the other business is Brighton College, however they are from the UK. They are showing up on the right hand side with their wikipedia page and on Google Maps and we aren't, but I'm searching in Canada on Google.ca across the street from our college. Any idea on how to fix this? Thank you!
Local Listings | | jhinchcliffe1 -
'People Also Searched for' appears on some but not all local businesses, why? (Google Local Knowledge Panel)
I have a client who does not want the 'People Also Searched for' section on the Google Local Knowledge Panel to appear. I informed her that this is a standard part of the search presentation and that we cannot change. She then pointed out that the 'People also searched for' does not appear on her competitors' Google Local Knowledge Panels. (See the attachment for comparison) This raises a couple of questions: Why are the local businesses different? Can I change the content of her panel? I would appreciate any feedback. google-local.jpg
Local Listings | | sirgeorge0