If someone were to link to our site on now on an old article (dating back 1-2 years) is that still beneficial if all other variables are good?
-
I'm trying to build up our external links and am finding lots of opportunities, some of which are on older articles dating back to 2014, 2013 etc. These pieces are relevant to our site and have high DA, I'm wondering if the post date of these articles matter?
Thanks!
-
It's absolutely still beneficial! And if it's high quality content, there's a good chance it's been building up even more authority over the course of those years. It would probably be a good idea to make sure the content gets marked "updated" or "new," though. No sense in just slipping the link in there and walking away.
-
I saw an interesting article from Razorlight Media about this topic a couple of months ago. I've linked it here for you, as it might show some kind of evidence regarding how Google treats post dates with a real-world example.
Honestly though, I've found that if the content is good, has a high DA, and is consistently receiving traffic, it shouldn't be an issue. That being said, is there anything you can do to update your material that would warrant an updated date (without affecting the URL, of course)? That might be something you want to consider to show other readers that its still extremely relevant material and is regularly updated.
-
Links are good, no matter what the post date is! What's even better though is to update your best content, slap a shiny NEW date on it, then promote it. Now you've got a fresh blog, a boost in traffic, and the links!
Also, if you want to slack just a little bit, you can just change the date. This usually boosts click through rate, as everyone likes fresh content (even if it's only the date that's fresh).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Good Collaboration resources for link building
We have recently come across this site in our work on a website: https://collabosaurus.com We are wondering if there are any other collaborative tools or sites like this that may be effective for partnering or matching with people for link building purposes. If anyone is aware of anything similar, we'd love to hear about it. Thanks in advance!
Link Building | | Gavo1 -
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
What is good quality link?
Recently we did some job for our friend who promised us link from his page for to ours. His page is very well ranking for key word we try to rank as well and has good authority. What would be a good link for our website to get from his in order to help us to rank better but still did not steel his traffic? Thank you
Link Building | | VillasDiani0 -
Should you always link back?
I am asking this for two reasons: Courtesy: Is it common courtesy to reciprocate with a link back if somebody has linked to your site? SEO: Does linking back affect your rankings at all? A blog has linked to one of my clients' sites as part of a round-up of "top 100 best" within their industry. They have also sent us an email suggesting that we add a link from our site saying that we've been listed. Of course, I understand that it is in my clients' interest for us to advertise on their site that they've been listed in a Top 100 list... However, it got me thinking (as more of a general question) - does reciprocating a link ever affect it's value at all? ie. Is two-way linking ever considered part of a link exchange in the eyes of Google, and does it penalize you at all for that?
Link Building | | WiredCanvas0 -
1 Domain - 2 Links Pointing to 2 Different Pages
Hi Guys, I wonder if you can give me any pointers: We have an exact match domain name that is ranking #5 for our main keyword and is getting some good traffic through the site. We have just created a landing page for another keyword with fresh content that will be updated every week. The question is, I've been building links to my domain name and I'm just wondering if we built another link from 1 of the sites we already have a link on and point it to this new landing page would this help it rank better or not? Hope the above makes sense. Thanks, Scott
Link Building | | ScottBaxterWW0 -
Date specific keywords, what to do for following year?!?
Hi, Lets say I have a page with the keyword 'film releases 2012', I rank the term and it picks up some back links and social signals. The year ends and search begins for 'film releases 2013'. Do I: 1. Create a new page targeting 'film releases 2013' and redirect the old page to the new one. 2. Just have one page with the url .co.uk/film-releases/ and when the year ends for 2012 just change the 2012 to 2013 (title, h1 tags etc). I'm 99% sure number 2 is the best option but the only negative is the url does not contain the year. I could just have the 1 page with the date in the url and when it enters the new year change the url to contain the new date but that would break any backlinks, so I could redirect anyone trying to get to the old url to the new one which should pass the PR across. But im guessing I would lose some PR in the process so maybe not having the date in the url would not effect SEO to much so rolling with number 2 is best bet. Cheers
Link Building | | activitysuper0 -
Are links from flash sites worth anything?
I'm building some links right now and spotted an opportunity with a voiceover artists that we used for a marketing video. He posted our testimonial on his site and I plan to ask him to provide a link back. Thing is -- his site is entirely composed of flash content. Does this matter at all? Will this link still count? Thanks!
Link Building | | kylesuss0 -
What is the best way to transfer a sites link juice.
We have been building a new website for one of our clients which he wants it to replace an existing website which will be taken down shortly. The existing site has a reasonable amount of inbound links and we would like to redirect that link juice to the new website, can anyone tell me what the best way to do this would be. Thanks Fraser
Link Building | | fraserhannah0