Google loves me. Yahoo and Bing not so much...
-
My site is ranked very high for my keywords on Google and Google Maps.
But we come in 4 or 6 places lower on the other two search engines. Does any one have any pointers on the different types of algorithms they use?
Many thanks in advance:)
-
Hi MissThumann,
Wouldn't it be nice if they could just tell us what we all need to do to rank well? #wishfulthinking
As you probably know the ranking factors are not appreciably different for Bing/Yahoo than for Google, but you will always see some disparity between them. Based on this, I suggest that you make sure you are as diligent with your Bing Business Listing as you are with Google. We tend to put a major focus on Google, but ensuring that your Bing Business Listing is verified and filled out completely is an important starting point. That will assist you in locally ranking for Bing queries. Otherwise, look at those ranking ahead of you and see what they are doing you are not, then see if you can manipulate a page to rise in the rankings.
If you aren't try using Bing Webmaster Tools so you can find better insights into which pages are getting traffic through Bing and which aren't so you can determine which pages might need the content tweaked for Bing.
Like Julie suggested, find out how important it really is for this website to be ranking on Bing (or Yahoo). Do these search engines bring in enough traffic for you to devote a lot of time trying to decode the algorithm? Or are you better off putting most of your eggs in one basket with Google?
Good luck!
-
I get so little traffic from Bing and Yahoo that I often question whether they exist. I've never seen a Google Analytics report for any customer that showed enough traffic to justify risking what we have with Google. Who does good with them?
-
Think of traffic and end conversions you get from both... think of demand you get from these, and see if it is worth attempting to maximize the traffic by improving the Bing side first.
If it is, start learning about differences between Bing and Google. Bing still uses keywords, that is meta keywords while google has long not used them for ranking. < this is last I knew and I have been away from this game for a little while.
Chances are, the traffic from Bing and Yahoo is not worth the cost and risks in attempting to get improved ranking there, for most small business at least. But this can vary significantly for niches and localities.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Drop Following Negative Article in New York Times
I have two sites that were mentioned in a negative article in The New York Times a couple weeks ago. They saw a good increase in traffic, but on the sixth both of them saw sudden unexplained Google drops. Both seemed on the average position from search console doubling overnight. I run similar websites that have seen no such drops. The only thing these two have in common are being mentioned in the same negative article. Normally I would expect the mention from a major news outlet to make the sites more authoritative in Google's eyes. Is this a coincidence or a possible manual penalty? They still rank number one for their respected brand names, but everything else has suffered. Did Google make any recent algorithm changes or do you think someone at Google may have read the article and decided the sites needed to be demoted?
Algorithm Updates | | PostAlmostAnything0 -
The Google Algo update that happened 1-8 is KILLING my rankings
Does anyone know what happened?? I have a great website, we ranked very highly for a slew of industry keywords, #1 in most of our top-money kws....and our keywords have been in freefall since the update. Help?!
Algorithm Updates | | Sean_Gutermuth0 -
Is it me or Google?
Hi All, I'm new here so take it easy on me.. OK, basically i have had a SEO company for about 3 years, they did a wonderful job, for the last 12 months or so i have been in top 1-3 positions for pretty much every keyword i wanted... On Jan 17th, that all changed, suddenly google doesnt like something about my site... for the sake of this questions lets focus purely on the keyword "CCTV", i use to be 1st or 2nd, it varied... Since Jan 17th i am all over the place, today alone, i was 9th this morning, then 13th, then 22nd... I am working on a lot of things my SEO company told me to do, with regards my site, obviously this is going to take time... but my big concern is that google doesnt seem to know where to rank me lol, i mean, at least if they settled on a place i.e 22nd, then i have a stable base to work from... Has anyone seen this kind of thing before, and can i expect at somepoint google decides to simply remove me? Any advice welcome. regards James
Algorithm Updates | | isntworkdull0 -
Decent rankings in Google, nothing in Bing and Yahoo
Hi there, I'm in the process of SEOing a site in a very competitive sector, the short term loans market. The URL for the site is http://www.piggy-bank.co.uk. I've managed to get a fair bit of success in Google for some very competitive keywords like short term loans, short term lender etc but in Bing and Yahoo I'm having no luck at all, with only 2 visits in the past month and no decent rankings!! I think I'm doing everything right, with regular new content on the site, decent technical SEO, semantic site structure, regular site map upload, a 10 year old domain, holistic link building through guest blogging etc, but still no luck at all. Looking at the webmaster tools in Bing, 95% of the URLs are indexed, but I'm getting such a low impression count, and obviously, an even lower click through. Am I missing something really obvious? Does anyone have any suggestions to improve my Bing and Yahoo rankings? I've worked on 100s of other sites and Yahoo and Bing tend to be the easy win to make the client happy 😉 Thanks in advance for your help. Dan
Algorithm Updates | | djslimited1 -
New Google "Knowledge Graph"
So according to CNN an hour ago regarding new Google update: "With Knowledge Graph, which will begin rolling out to some users immediately, results will be arranged according to categories with which the search term has been associated" http://www.cnn.com/2012/05/16/tech/web/google-search-knowledge-graph/index.html?hpt=hp_t3 Does this mean we need to start optimizing for Categories as well as Keywords?
Algorithm Updates | | JFritton0 -
Can Google display a diffrent page title?
Hi if I search google UK for the phrase car leasing, google returns my listing as Car Lease Deals However the same search on Yahoo or Bing bring back Contract Hire | Vehicle & Car Leasing Deals | Car Lease Deals this is the real page title. Why would this happen? Thanks Andy
Algorithm Updates | | First-VehicleLeasing0 -
Data on Google Vs Bing, et al and changes to sites.
I am curious to know if anyone has any data that correlates site/page changes like content or Title Tag, H1, etc. and subsequent movement in rankings on Google and Bing and Yahoo? The equation is for example: ABCSite.com/home-page/ makes a change to the H1 and H2 and one paragraph of content is changed. Over next 6 to 12 weeks changes in page rank for the 3 engines is tracked to see where it started and where it "stopped." Obviously, there are more factors than individual algorithms in play here. An example of that would be that a significant number of sites will be indexed in Google by a dev and not in the others. We see this regularly. So, at least from a timing standpoint, different sites are entering/leaving the fray at different rates. We are going to begin to track this but I would love to see any data already around or speak with anyone involved in such a study about what they found. Thanks
Algorithm Updates | | RobertFisher0 -
Google changing the casing in SERPs of our domain name in Title tag!
I've added NOODP and NOYDIR metas to our pages... but Google is still somehow showing the correct title tag that is on the page, but is changing the CASING of the | Domain.com portion. In some instances, they are still showing a different title tag all together. Why would they be ignoring the <title>tag on the page and placing an uncased version of our domain name at the end?</p> <p> </p> <a download="MxQjo" class="imported-anchor-tag" href="http://imgur.com/MxQjo" target="_blank">MxQjo</a></title>
Algorithm Updates | | CareerBliss0