How do I increase my Trust Score?
-
How Do I Increase my Trust Score?
-
I think the best way to answer this is to determine exactly how Moz calculates the score in the first place. They have a handy video explaining it on this page along with more detailed info.
Long story short, to improve your Trust score, improve the overall quality of your backlink profile.
Technical Definition of MozTrust
MozTrust quantifies the trustworthiness of a web page relative to all other pages on the web. It is based off of an algorithm developed by Yahoo! search engineers that is likely similar to the trust algorithms used by Google and Bing search engineers. Just as links express global link popularity, they also express information about the trustworthiness of URLs.
As mentioned above, receiving links from sources with inherent trust, like university and government homepages, is a strong trust endorsement for your own page or site. By measuring the occurrence and frequency of these endorsements, MozTrust can quantify trust on the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spam score on a clean website assistance
Hi there, I wondered if someone could help please? I have a site http://www.thecybermagician.com which since I last looked now has a Spam score of 33% I have gone through my links and also read the MOZ articles describing the 27 things which it may be article here: https://mza.seotoolninja.com/help/link-explorer/link-building/spam-score but am still struggling to see why my spam score is 33% as it doesn't have any spam links coming into the site. One of the of 5% spam score I have asked for it to be removed. I wondered if you could help me please? Thanks again Duncan
Technical SEO | | derire91 -
Time spent downloading a page increased
Starting on December 16 time spent downloading a page increased sharply. http://awesomescreenshot.com/0f2474ek48 We tried to find the problem, but without success. We did not changed the server and we did not changed anything on the site. http://www.webpagetest.org/result/150115_ZP_D4G/ - here you can see performance test results.
Technical SEO | | adabe0 -
Big Increase in 404 Errors after Google Custom Search Engine Install on Website
My URL is: http://www.furniturefashion.comHi forum.I recently installed a Custom Google Search Engine (https://www.google.com/cse/) on my blog about ten days ago. Since then my 404 errors in Webmaster Tools has skyrocketed by several thousand. I had not had an issue before. Once it was installed the 404 errors started appearing. What's interesting is that all the errors have the URL then the word "undefined" at the end. I have attached a screen shot from my Webmaster Tools dashboard. Also, there are a few examples below of what the URLs are that have the 404 errors.wood_closet_organizer_to_improve_space_utilization/undefinedsmall-sweet-10-inspiring-small-kitchen-designs/undefined Has anyone had this issue? I very much want the search engine on my site, but not at the expense of several thousand 404 errors. My site queries has been going down since the installation of the custom search engine. Here is some of the code that I have below that I took off my site doing a "view source". Any help would be greatly appreciated.href='http://cdn.furniturefashion.com/wp-content/plugins/google-custom-search/css/smoothness/jquery-ui-1.7.3.custom.css?ver=3.9.2' type='text/css' media='all' />rel='stylesheet' id='gsc_style_search_bar-css' href='http://www.google.com/cse/style/look/minimalist.css?ver=3.9.2' type='text/css' media='all' />rel='stylesheet' id='gsc_style_search_bar_more-css' href='http://cdn.furniturefashion.com/wp-content/plugins/google-custom-search/css/gsc.css?ver=3.9.2' type='text/css' media='all' />< uXRSEkC
Technical SEO | | will21120 -
Redirecting a questionable domain to a trusted domain
I have a question!
Technical SEO | | FDFPres
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms. However, the domain does still get around 100-200 visitors per day, and has a DA of 38. We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain. Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.0 -
Massive Increase in 404 Errors in GWT
Last June, we transitioned our site to the Magento platform. When we did so, we naturally got an increase in 404 errors for URLs that were not redirected (for a variety of reasons: we hadn't carried the product for years, Google no longer got the same string when it did a "search" on the site, etc.). We knew these would be there and were completely fine with them. We also got many 404s due to the way Magento had implemented their site map (putting in products that were not visible to customers, including all the different file paths to get to a product even though we use a flat structure, etc.). These were frustrating but we did custom work on the site map and let Google resolve those many, many 440s on its own. Sure enough, a few months went by and GWT started to clear out the 404s. All the poor, nonexistent links from the site map and missing links from the old site - they started disappearing from the crawl notices and we slowly went from some 20k 404s to 4k 404s. Still a lot, but we were getting there. Then, in the last 2 weeks, all of those links started showing up again in GWT and reporting as 404s. Now we have 38k 404s (way more than ever reported). I confirmed that these bad links are not showing up in our site map or anything and I'm really not sure how Google found these again. I know, in general, these 404s don't hurt our site. But it just seems so odd. Is there any chance Google bots just randomly crawled a big ol' list of outdated links it hadn't tried for awhile? And does anyone have any advice for clearing them out?
Technical SEO | | Marketing.SCG0 -
My number of duplicate page title and temporary redirect warnings increased after I enabled Canonical urls. Why? Is this normal?
After receiving my first SEO moz report, I had some duplicate page titles and temporary redirects. I was told enabling Canonical urls would take of this. I enabled the Canonical URLs, but the next report showed that both of those problems had increased three fold after enabled the canonical urls! What happened?
Technical SEO | | btsseo780 -
Increase in authorization permission errors error after site switch
We launched our new site 2 days ago , since site was down for 12 hours for maintenance, we saw google webmaster tool shows this error . Since then google hasnt crawled, its been 36 hours. Do we need to do anyting? We have close to a million page google crawled before and I am wondering if this will effect anything.
Technical SEO | | tpt.com0 -
Verisign Trust Seal and Domain Metrics (Has noting to do with SSL)
Hi, Does anyone have any evidence or case studies that Verisign Trust seal actually raises trust metrics? I know there are the obvious benefits such as better CTR and Conversion (which could in turn raise trust metrics). But i am looking for actual sighted examples of Verisign increasing trust signals to search engines discrediting the correlation between search metrics improving. I modified this as i think people are getting confused between SSL products and the specific Versign product i am talking about Verisign Trust Seal seen here. https://www.verisign.com/trust-seal/index.html?tid=gnps This has nothing to do with security for transactions it is more geared towards all around safer user experience including Malware scans and enhanced "stand out" in SERPS. It is not just a Domain validation but an organizational or Branding authentication check" With that being said, the question still stands Does anyone have any case studies or direct examples of trust being elevated in metrics for the specific product mentioned above. Thanks.
Technical SEO | | Jinx146780