Google is no longer ranking home page but sub page lower, why?
-
We were ranking on page 2 and number 4 for the key word motorcycle tires. Google was ranking our home page jakewilson.com; however, we have been adding new content to our site and doing some internal linking. We pointed some links about motorcycle tires to http://www.jakewilson.com/cl/52/Motorcycle-Tires and now that page ranks but on page 3 not 2. Any thoughts?
-
But why would they rank the page lower than the home page was ranked if they think it is more relevant? And the linking is something that needs to be worked on. Up to this point there has not been much done. We are doing more social now though and that should help a little.
-
Yes we know we need to fix that, it is just a really big project!
-
When that happens it's usually about relativity IMO, G sees the other page as more fitting to the search term but it can also be over optimisation, carefully with your keywords, don't over do them if you can avoid it.
I'm sure there are other considerations like linking but thats what I have found previously.
All the best.
-
Yeah, the url structure.
-
Are you talking about the URL structure?
-
The link profile of your homepage is very well optimized for "motorcycle tires" so it was ranking decently well, whereas your new landing page is not. So, it was a good step creating a specific landing page for that search, both on a SEO level and usability level, but you will not just transfer over rankings.
Perhaps contact those websites that are linking to your home with your ideal anchor text, and get them to switch it to the new landing page? Just don't overdo it with the anchor text.
On a separate note, I'd also work on your taxonomy. You should really have things broken down like /tires/motorcycle and parts/sproket, not the /##/Keyword you currently have. I just tell my designer what I need changed, so it's super easy for me to tell you that lol
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Disavow File Update
Is there any specific format to update the Disavow file? Also if I submitted the file a months ago, and need to update it now... should I leave the old 'excluded domains' or should I remove them? Lets say this is what I have: How would you update it? #explanation from to Google went here... and ended here.
Link Building | | dhidalgo1
"domain:exampledomainalreadysubmitted1.com"
"domain:exampledomainalreadysubmitted2.com"
"domain:exampledomainalreadysubmitted3.com" Thanks for your input0 -
Google Penalty
Hi all, I've been having some trouble with Google lately. Awhile back I came across a quality site that had a "Useful Links" directory. I searched the site and finally found an email. I emailed the webmaster and requested a link. They obliged but wanted a link back, so I wrote a nice blog post that included a link to their site. This brings me to question number one: 1. Would Google see this as a link exchange? Problem number two with the link from this site. My site is fairly new with not much of a link profile. What I discovered was that they displayed random links from the "Useful Links" directory in the sidebar and in the footer. So all of a sudden we have a ton of links from one website. This site has hundreds maybe even thousands of pages. 2. Would Google see all of these links and think that they were paid or spam? We've had a nice steady increase in traffic from Google then all of a sudden it dropped to nothing for two days and has come back a little. Here is my data from open site explorer: 1/15/2013 PA=27/100 DA=14/100 LRD=5 Total Links=42 2/12/2013 PA=31/100 DA=19/100 LRD=9 Total Links=137 3/19/2013 PA=28/100 DA=18/100 LRD=5 Total Links=212 We experienced the drop in Google traffic on 2/4/2013. So according to open site explorer everything is ok. But is this big jump in links a problem? Thanks to anybody that reads this long post. 🙂
Link Building | | brandzz0 -
Google Reconsideration Response Time
Hi all, 3 of my websites have received a massive hit from Penguin/Panda due to exact phrase links. I have had all the links changed so that they are completely different, and submitted a reconsideration request to Google. Would anyone be able to tell me roughly how long it takes to get a response from a Google reconsideration request? Thanks, Anthony
Link Building | | AnthonyHall0 -
What happens to (external) linkjuice after you redirect a page?
Hope everybody is having a good day:). I was wondering what happens to the external link juice of a page when you redirect it to a new (and improved) url? For instance www.example.com/lowvolumesword/highvolumeword/ 301 --> www.example.com/highvolumeword/ Will the /highvolumeword/ page lose a lot of (external) linkjuice? Is it best to change the external links to the new url manually or leave them as is and let the 301 redirect take care of it? Is it possible to say that no more than x% of your linkjuice will be passed through via a 301? I hope im making sense here and am looking forward to your reaction. Thanks in advance,
Link Building | | PrizeWize
Lawrence0 -
Link from a non existing page- is it bad?
If Google Webmaster tools is showing a link to my site and when checked, that page doesn't exist (404 error), does that mean anything? Is it bad?
Link Building | | Personnel_Concept0 -
Can I Boost Ranking Linking off Pages internallly?
My domain authority is relatively low, but my right now my homepage seems to have the highest rank. If I place a few internal page links on my homepage, would this boost ranking on internal pages? Or would it pull juice away from my homepage? Using the Seomoz OSE I see alot of my competitors using this type of strategy linking internally. Also would using breadcrumb links benefit me in anyway? Thanks very much!
Link Building | | TP_Marketing0 -
Why isnt google picking up my backlinks?
Over the last 2 months, my company has had almost 10 articles placed on very established websites. When I search for my company's backlinks on Google Advance Search, its not picking them up. Why?
Link Building | | BYSM0 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0