How to determine the value of these links?
-
Hi Guys,
How can you determine the value of external links which are deep inside a website. Two examples:
http://www.sheknows.com/community/home/ten-tips-buy-car-insurance
Two sub-folders deep.
http://www.dogfoodhowto.com/899/whats-the-best-puppy-food-for-cockapoo-puppy-at-home.html
One sub-folder deep.
These links are clearly far from the homepage, so was wondering if they are worthless or how can you determine the value of them?
Cheers.
-
Hello,
I think the best answer is Patrick's one, but I'd like to add this: "Homepages usually get all the strength (=link juice, highest Page Authority or URL Rating for a specific domain). Tipically, this link juice will pass internally from the homepage to the rest of pages, but this authority will be reduced when going deeper into other subfolders".
Best regards,
-
Great Answer
-
Hi there
The best way to assess backlinks are to ask the following questions:
-
Does this link help my website?
-
Is this link relevant to my website?
-
Would I trust this site (that's linking to me) if I landed on it?
-
Is the website or content in which I am being linked from topically relevant to my website?
-
Does it send traffic? How does the audience from that link engage my site and content?
-
If you check metrics - does anything about the metrics (domain authority, page authority,Majestic, SEMRush traffic/ranking data, etc) make me feel uneasy?
-
Are the links from directory templates? (example)
-
Inspect URLs with blatant spam words
-
Free
-
Porn
-
XXX
-
Submit
-
Directory
-
Paid
-
Links
-
URL
-
Sex
-
etc.
-
Check for multiple domains and URLs on the same IPs
-
This can usually show link farms or spam
While this is somewhat high level and general, it's the process I go through when I analyze a backlink, and it hasn't set me wrong yet.
Hope this helps! Good luck!
P -
-
Hello,
A good way to try and estimate their value is to use the "Moz Bar". It is a great tools and gives page values as well as domain level values.
Take a look at the values for the following and that will give you at least a glimps of the page that the links are on.
- PA
- mR
- mT
Here is a link to a page on it. https://mza.seotoolninja.com/products/pro/seo-toolbar
Best Regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New link explorer
I was checking this new tool which is really cool by the way and was wondering if I can outrank big guys with just content. I have a Domain authority of 28 with a spam score of 28 % Can I outrank with amazing content a site that hase a domain authority of 50 and a spam score of 1 % ? Should I ask for all my bad links to be removed so that my spam score goes down or doesn't it matter anymore those days and what matters is good content, link just don't count anymore ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Re: Inbound Links. Whether it's HTTP or HTTPS, does it still go towards the same inbound link count?
Re: Inbound Links. If another website links to my website, does it make a difference to my inbound link count if they use http or https? Basically, my site http://mysite.com redirects to https://mysite.com, so if another website uses the link http://mysite.com, will https://mysite.com still benefit from the inbound links count? I'm unsure if I should reach out to all my inbound links to tell them to use my https URL instead...which would be rather time consuming so just checking http and https counts all the same. Thanks.
Intermediate & Advanced SEO | | premieresales0 -
Linking from purchased businesses to my own
Hi All, An SEO and Google guidelines question. We've recently purchased several local businesses that have websites. Legally, we've put a disclaimer saying we've purchased those businesses, the question is whether we should link from those sites to our main site. Will this bring a manual action from Google? It's legitimate that we'd like the visitors from those websites come to our main site because those business no longer named the way they were. So, is it OK to link from these sites to ours? Will this violate Google's guidelines regarding backlinking? Should we even link and if so add the rel:nofollow tag? Thanks!
Intermediate & Advanced SEO | | OrendaLtd2 -
Internal Linking - Can You Over Do It?
Hi, One of the sites I'm working on has a forum with thousands of pages, amongst thousands of other pages. These pages produce lots of organic search traffic... 200,000 per month. We're using a bit of custom code to link relevant words and phrases from various discussion threads to hopefully related discussion pages. This generates thousands of links and up to 8 in-context links per page. A page could have anywhere from 200 to 3000 words in one to 50+ comments. Generally, a page with 200 words would have fewer of these automatically generated links, just because there are fewer terms naturally on the page. Is there any possible problem with this, including but not limited to some kind of internal anchor text spam or anything else? We do it to knit together pages for link juice and hopefully user experience... giving them another page to go to. The pages we link to are all our pages that produce or we hope to produce organic search traffic from. Thanks! ....Darcy
Intermediate & Advanced SEO | | 945010 -
Does Disavowing Links Negate Anchor Text, or Just Negates Link Juice
I'm not so sure that disavowing links also discounts the anchor texts from those links. Because nofollow links absolutely still pass anchor text values. And disavowing links is supposed to be akin to nofollowing the links. I wonder because there's a potential client I'm working on an RFP for and they have tons of spammy directory links all using keyword rich anchor texts and they lost 98% of their traffic in Pengiun 1.0 and haven't recovered. I want to know what I'm getting into. And if I just disavow those links, I'm thinking that it won't help the anchor text ratio issues. Can anyone confirm?
Intermediate & Advanced SEO | | MiguelSalcido0 -
Should We Link To Our News?
We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)? Here is our news page, http://www.buyautoparts.com/News/
Intermediate & Advanced SEO | | joebuilder0 -
Linking across categories
On a website when I link across in the same category should all the categories all pear on each page. Let's say I have 6 categories and 6 pages should I have the 6 links on all the pages ( such as A, B, C, D, E, on page 1 ( let's imagine this page is page F ), then on page A have link B, C D, E, F and so on for the 6 pages ( meaning all the links appear on all the pages across the category ) or should i just have let's say 3 links on page 1 ( link A, B, C ) , then link ( D, E, F ) on page 2, then A, E, F on page 3, link B, C F on page 4 and so on... ( which means that i vary the links that appear and that it is naturally ( at least I think ) going to boost the link that appears the most of the 6 pages ? I hope this is not too confusing, Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Real impact of canonical links?
I am responsible for 2 e-commerce websites. SEO Moz and Google Web Master tools both inform me regularly that on both sites there are many instances of duplicate titles, headings, decriptions and page content. Obviously from an SEO point of view I am more than a little concerned about this! Out product pages struggle to perform strongly despite the fact that our website is of a decent quality and we are leaders in our field. Our competitors rank above us when they add a product page, whereas we normal flit in between 8-10 or on the 2nd SERP. I know it is hard without viewing the site, but is duplicate content likely to be a strong, leading factor in this? I think it is, but want to put together a business case to spend the cash to sort it out....just need someone confirmation that this is worth sorting as a priority. Here are 2 examples of what I mean: 1) Category pages www.exampledomain.co.uk/category1.aspx We have filters on our category page (so the customer can sort products based on their price, colour, size etc.). When filters are used a new URL is generared. www.exampledomain.co.uk/category1.aspx?prices=0||10 www.exampledomain.co.uk/category1.aspx?prices=10||20 The content, titles, description is the same although the links are different. Do I need to set up a canonical tag on the page that reads: 2) Product pages Product pages on the websites have different URLs depending on how to arrive on them. You get 1 URL if you navigated to the page via the website navigation, but you get another different URL if you used the website search functionality to find the page. Example: Search link: www.exampledomain.co.uk/category1/Product1.aspx Navigation link: www.exampledomain.co.uk/12345/category1/Product1.aspx Again, do I need to set up a canonical tag for 1 of these link types so that the link benefit is not shared over 2 pages? Any feedback would be welcome! At the moment the ability to add canonical tags is locked down by our CMS (I know, rubbish!)...so website development would be needed - hence the need for a business case!
Intermediate & Advanced SEO | | DHS_SH0