PDF linkbuilding - pictures or no pictures since they might print it
-
Hello,
We're writing a PDF on how to choose a product for our niche. We want people to link to the PDF, share it with people, and possibly print it.
How heavily should I use graphics and images in this PDF? The corresponding article is full of graphics, charts, and images.
Thanks.
-
If the graphics and charts will make the report look good and add value to the data then I'd add as many as I felt were neccessary.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
400+ deleted pictures, 404 on URLs, can they be deleted without penalty?
A client had a website redesign and over 400 pictures (she's a photographer) were lost. The URL's (ending in .png) are hanging out there and according to the site scan, they have a matching current URL. Since the pictures are gone can the URL be deleted?
Intermediate & Advanced SEO | | fcromwell0 -
Hiring A Linkbuilding Service
What would be your take on how to hire a link building service. Specifically, but not limited to: Finding one whose methods/links achieved won't later destroy the domain? Define the cost for the service? What is a typical cost for such a service? Reasonable expectations? Any other tips for dealing with same. Thanks!
Intermediate & Advanced SEO | | 945011 -
Embedding PDF previews and maintaining crawlability/link-equity.
One site that I'm working on has previously had a great deal of success from the pdf preview content on the site. The pdf previews are quite substantial and rank for many many long-tail terms that drive a reasonable amount of traffic back to the site to purchase the full version of the product. As part of a site redesign, the way the pdf previews are embedded/presented on the page is changing slightly: The proposed modal pop-up on the new site the code looks like thie: <object data="my-pdf-preview.pdf" type="application/pdf" style="width:100%; min-height:600px; max-height:100%;max-height:100%;"><embed src="my-pdf-preview.pdf" type="application/pdf"></object> Where as the old code looked like this: <object data="mt-pdf-previewpreview.pdf#view=FitH,50&scrollbar=1&toolbar=0&statusbar=0&messages=0&navpanes=0" <br="">type='application/pdf'
Intermediate & Advanced SEO | | DougRoberts
width='100%'
height='600'> It appears your Web browser is not configured to display PDF files. No worries, you can download the PDF file here.</object> Note: how previously the code contained a plain, standard link to the pdf document. My worry is that without this link, search engines won't a) be able to discover/crawl the pdf content or b) pass any link-equity to these pdfs. Does anyone have any experience/recommendations about this? I'd like to have some information before I request that they add a plain link to the pdf previews back onto the on-page content.0 -
PDF or HTML Page?
One of our sales team members has created a 25 page word document as a topical page. The plan was to make this into an html page with a table of contents. My thoughts were why not make it a pdf? Is there any con to using a PDF vs an html page? If the PDF was properly optimized would it perform just as well? The goal is to have folks click back to our products and hopefully by after reading about how they work.
Intermediate & Advanced SEO | | Sika220 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
PDF for link building - avoiding duplicate content
Hello, We've got an article that we're turning into a PDF. Both the article and the PDF will be on our site. This PDF is a good, thorough piece of content on how to choose a product. We're going to strip out all of the links to our in the article and create this PDF so that it will be good for people to reference and even print. Then we're going to do link building through outreach since people will find the article and PDF useful. My question is, how do I use rel="canonical" to make sure that the article and PDF aren't duplicate content? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Rel=author, google plus, picture in Article page SERP
Hello, Could someone explain the easiest way to use Google Plus and rel="author" to claim our articles written by us and get our picture beside them in the Google SERPS site: nlpca(dot)com
Intermediate & Advanced SEO | | BobGW0 -
UK Company Major drop in traffic & rankings on one primary keyword since March
I am helping out a small UK company who have had a sudden drop in organic search traffic since March 24th. Investigation highlights some issues with the site,e.g. Potential canonicalization of home page, a few html errors, some inbound links to the /index.html version of the homepage rather than /. But, nothing particualrly major and nothing that is different to pre-March 24th. The indexed pages looks ok in Google (although Bing is ranking the non-www version of the homepage) but this does not appear in Google's index. Searches for the company name on Google.co.uk show it as top result & some keywords are ranking reasonably well (based on homepage). Selecting blocks of text from the homepage and it ranks #1, but its Google rank for the primary keyword has gone from #2 pre-March 24th to not in the top 100 results since. SEOMOZ is grading the page A for the keyword which appears prominently on the page & keyword is the first characters of the title. It is not a particularly competitive keyword. Adding UK to the keyword and the page is Google.co.uk ranked #3. It's almost as if they are being penalised for a single keyword which I've never seen or heard of before. Any ideas? ** The company has never carried out any SEO - white hat or black hat. The site is perfectly normal, nothing dodgy or concerning about it at all.** Thanks in advance for your advice.
Intermediate & Advanced SEO | | bjalc20110