Internal linking for small site
-
I have a site with 13 pages, 6 are product pages, 5 are free tips pages (the other 2 are the home page and contact form). Currently I have the navbar at top of site with a "products" dropdown menu for the 6 product pages and a "Tips" dropdown menu for the 5 tip pages. All categories except the contact page are at the bottom as breadcrumbs, the homepage is "home" and the rest are relevant user friendly keyword anchor text.
So I have 2 more pages to ad to "Tips" and am wondering whether to have a new 2nd level tips page that links to a 3rd level of 7 different tips pages, or keep it shallow as it is, with only 2 levels from the homepage to the other (now 13) pages, with a potential of 22 pages in the foreseable few years? (and some graphics work to make it user friendly like how Zappo's has categories to the side on each of its drop down navbar menu's and non-link text categories for its bottom of page breadcrumb links)
Can those aforementioned pages linking to each other in the footer dilute link equity? (I think that's one of the primary reasons I'm curious).
What do you think of this: http://www.dbswebsite.com/blog/2012/08/08/internal-linking-101-5-best-practices/ (I guess I should no follow my contact page), could it be better to have a 2nd level page for "Tips" to get more equity to that page rather than across all 7 tips pages?
I have read around about this on here (hence how I found out about Zappo's) and elsewhere and wanted ask to make sure.
-
Why not make a Nother navigation bar called Q&A or frequently asked questions something similar to that tips. And set of adding to the length which could be hard to click on some mobile devices.
I honestly do not think that you're going to get much more out of your website by no following good links on your site for instance if those webpages are going to get any information at all pointing to them or anything links pointing to them it'll all be wasted. So I don't really believe the fishbowl effect is necessary for this type of thing. A great resource I found for very technical questions is this one right here.
To make a long answer short I would not no follow or no index I would simply add on another category called tips or questions FAQ whatever you like.
I also agree with SEO consultant that is never a good idea to build sites with search engines in mind you should always do it with the customer or user.
I hope this is of help sincerely,
Thomas
-
Thanks for your reply. I agree about user experience but for both options it can be made user friendly so I might as well choose one that is best for SEO as well.
The main difference on having 3 levels being that the footer and Navbar would only have a "Tips" link, which might be neat, but then if not then all tips would be individually linked on the footer under a non-linked text title of "Tips" and on navbar (similar to Zappo's Navbar but much smaller, going sideways on dropdown menus doesn't look that uncommon) which would give the same info that you would get by clicking onto a 2nd level Tips page, might that also be preferable to user on a small site like mine (say 10 different tips pages eventually). I added some more stuff to my original post about spreading internal link equity, which I didn't think to mention originally.
-
Well I would say that this should firstly be dictated by the user experience, as opposed to building your menus with search engines in mind. Although this seems counter-intutitive, building sites for google is bad SEO.
I would suggest you build the menu to be the most simple and usable for your users. Keep in mind the future updates you mention, as if you change your menu structure again, I am sure this wont confuse users - but it is change, and too much change is not good for trust.
Therefore, decide what will be the best option for your user, both now and in the future. Then let this dictate your decision.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google tag manager on blocked beta site - will it phone home to Google and cause site to get indexed?
We want to develop a beta site, in a directory with the robots.txt blocking bots. We want to include the Google Tag Manager tags and event layer tracking code on this beta site. My question is that by including the Google Tag Manager code, that phones home to Google, will it cause Google to index this beta site when we don't want it indexed?
Web Design | | CFSSEO0 -
Has anyone already tried these hosting service (iPage, Just Host, a small orange and Fat Cow) ?
Which one is better in your experience? Please don't suggest other hosting services. I just want to know your thoughts from website management, blogging, hosting and SEO standpoint about the 4 mentioned hosting sites. Thanks in advance!
Web Design | | esiow20130 -
Site is losing traffic after relaunch
Hello, We've just relaunched this site in the last several days, and we're seeing some small (but stead) traffic decreases, as well as engagement decreases. We're aware that page speed (about 4 seconds from a non-cached browser) and some 404s are an issue, our team is currently working on both. But we're really looking for some constructive criticism here as to what we need to improve. Other issues to be aware of: lots of our social counts went back to 0s, as lots of URLs changed, and it wasn't possible to migrate comments from the old system, so those have gone back to 0 as well. We wonder if this might be affecting both users and search engines perception of the site. Your input would be greatly appreciated. Thanks,
Web Design | | FishAcct
Paul0 -
Unable to set preferred domain, can I verify a site that's already redirected?
I'm in the process of trying to set a preferred domain in webmaster tools -- to set our www version as preferred vs. the non www. version. IT is already redirecting non-www to www, but I get this message when trying to change settings "Part of the process of setting a preferred domain is to verify that you own http://mnn.com/. Please verify http://mnn.com/." While we own the domain, I am not sure how we can have Google access a file at [http://mnn.com/some_file when we are forwarding all requests for non-www to our www site.
Web Design | | Aggie
Note: The apache rewrite predates me and I'm not sure how / why we have two domains set up, but I'm trying to fix the preferred domain now.Am I able to verify the non version once the redirect is in place.Any ideas??? Help???Thanks!Lisa0 -
Footer Links Good or bad?
Hi Can anyone answer this question confidently, I know Google is moving away from lots of links within the footer. However we specialise in websites for the travel industry and having a link to all the areas at the footer can be quite handy. Our websites complete this automatically. Here is an example where due to design of the site the links don't quite fit well, so we need to change anyway. But before completing the work I wondered if there was a better way to do this. http://www.dreamvillasitaly.com/ Many thanks Andy
Web Design | | iprosoftware0 -
Responsive Vs Mobile Sites
I know this is some cutting edge technology, but I think that this will be a very important topic in the coming months, as html5/css3 becomses more and more the standard, or at least standardized, I think the topic of this in relation to SEO will also arise much more. My question is simple, is it better to code a responsive site, or a completely mobile site for a small company with no special needs (mobile ordering, ecommerce, etc...) I obviously know the visuall differences, and, personally, I think respomsive websites look better. From an seo perspective, my big thing is for the resizing, for example, with WordPress, when you reach the tablet size you can set the sidebar to basically display:none, can that impact your website? I would really appreciate any feedback
Web Design | | ZacharyRussell0 -
Site Activity, SEO, and behind login
I have a site that provides online education and as such, most of the user activity happens behind a login. This has me thinking about potential SEO impacts with a few questions that maybe someone could lend some light on: How important is activity (above just search activity) to the search engines Would it help to enter these pages, even though they're behind a login, into GA as we have with the front-end of the site Does a subdomain make a difference (right now we implement the course as a subdomain of the main site Lastly, as I was looking at compete.com, I am wondering how they get these use statistics?
Web Design | | uwaim20120 -
What's the best was to structure Product page information on my site?
Hi - I run a hobby related niche new / article / resource site (http://tinyurl.com/4eavaj4). One of the most critical components of the site is our product database. We don't actually sell anything directly - instead we monetize them by displaying relevant affiliate product feeds and price comparisons. However since the Panda update was implemented in February my traffic (particularly my long tail, product related traffic) has dropped off considerably. I had about a 20% drop in overall traffic, but have made up some of the ground in the past week. However I want to know once and for all how I should structure my product related information as I have a ton of great content that is ready to be published in this section but want to be sure I structure it the best possible way from a SEO standpoint. Here are a few different options I've come up with for displaying information about products on my site. For the purpose of these examples I am going to refer to all of the information that makes up my product pages collectively as "product profiles". Please let me know which is the best SEO wise (or if you have a better way of doing it let me know): - Option 1 - Current Method - Divide Content Sections into different pages / urls Example: http://tinyurl.com/4tpdlbl This is how the majority of my product profiles are currently structured. I did this to improve load times and to keep the total number of links per page down. In addition to the core product profile subpages: "Product Details","Compare Prices", **"**Product Review", "Hot Auctions", and "Checklists", I have the Checklists area further segmented by subset, each of which is on its own page that is only accessible through the main Checklists tab of the profile. - Option 2 - Everything on one url / page the old fashioned way, with everything available by scrolling vertically. This would make the page go on forever though. - Option 3 - Everything on one url / page, but visually segmented using css / javascript tabs. Example: http://tinyurl.com/4kqhauh I looked at the source code and all the page text is there, so it looks like it would be spider-able but you tell me. Or would another method of tabbing be better? My site is wordpress based so the functionality comes from a plugin. - Option 4 - Use post tabs that are technically all on the same page, but make each individual tab be accessible through its own suburl, all of which share the same core canonical url. Example: http://tinyurl.com/4bs9pjs Clicking on any of the individual tabs will result in something like ?postTabs=2 being appended to the core url. Example: http://tinyurl.com/4gvgufc Any input would be greatly appreciated asap! Thanks Mike
Web Design | | MikeATL0