Getting SEO Juice back after Redirect
-
Hi,
On my website, many product pages were redirected over time to its product category, due to the product being unavailable.
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
Thanks,
-
Thank you for all your answers.
EGOL, your link is great and recent. I am removing redirections and inactive product pages are starting to be indexed. Marked your answer as the "Good Answer"
Moosa, your idea is great - will propose to my team.
Thomas, thank you for the links. Yes, the inactive products post is mine too. The other mainly for activating many pages at once though - also replied to you in there.
Cheers,
-
This is from you as well?
-
Continuity plans often contain information that remains private until needed.
-
EGOL - can a I have a copy of your continuity plan? I just realized that I need to update my will.
-
totally agree with EGOL.
Also, if you are an ecommerce company where products go out of stock for some time and then comes back, why 301 redirect at the first place. My idea is to add pre-booking option or may be a subscribe button for a user so that they can subscribe to get a notification when the product will be back in stock.
Btw, this will also increase your email marketing list that you can use in multiple ways. #justathought!
-
EGOL
Is right John Mueller even backed it up but you have to think Google is doing this to promote https as well as get rid of the mistakes made by 302's, and my opinion is the last three are ones you can have The better.
EGOL listed this excellent article by Cyrus Shepard
https://mza.seotoolninja.com/blog/301-redirection-rules-for-seo
http://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/
In my opinion, you can still not go wrong by building a site with architecture in mind.
https://www.deepcrawl.com/knowledge/best-practice/guide-to-url-design/
I know this does not matter much but remember Google is only one search engine while it might be the most important it might not matter as much depending on where you are getting your traffic if you're outside of the country?
Check your redirects and minimize them for end-user as well as yourself. In my opinion
http://www.redirect-checker.org/
Hope this is of some help,
Tom
-
I understand with a 301 redirect, the final URL would have lost about 15% of the link juice.
It used to be that 301 redirects resulted in a loss of linkjuice. That is no longer true, as stated by John Mueller of Google, and Gary Illyes. https://mza.seotoolninja.com/blog/301-redirection-rules-for-seo
However - if after some time (e.g. 2 months, or 1 year) I remove the redirection - is the original page going to have any SEO juice, or did it already lose all of it?
ALL of my 301 redirects will still in place when I am dead. My continuity plan passed on to my heirs tells them that they better keep all of the 301s in place or face a possible substantial loss of income. If you remove the 301 you have no guarantee that linkjuice will still fllow.... but you do have a guarantee that any human who clicks that link will find air.
In your situation... with these URLs being previously redirected... I would simply remove the redirect and use the current page. It might take Google a long time to reindex them unless you submit each of them for indexing. I would try that with a few and see if Google accepts them, indexes them and returns them to a reasonable ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do bulk 301 redirects hurt seo value?
We are working with a content based startup that needs to 301 redirect a lot of its pages to other websites. Will give you an example to help you understand. If we assume this is the startups domain and URL structure www.ourcompany.com/brand1/article What they want to do is do a 301 redirect of www.ourcompany.com/brand1/ to www.brand1.com I have never seen 301 as a problem to SEO or link juice. But in this case where all the major URLs are getting redirected to other sites i was wondering if it would have a negative effect. Right now they have just 20-30 brands but they are planning to hit a couple of hundreds this year.
Intermediate & Advanced SEO | | aaronfernandez0 -
Canonicals Passing Link Juice?
After having read this thread, the answer seems to be a tentative "Yes", but I am curious if I am doing this wrong, or causing myself problems, for a specific situation. We have a thread on the forums that has over 50,000 views for that thread alone. No doubt many people have linked to it across the web, and it ranks very well with Google. But we are dealing with a major problem in that the main portion of our site (home page and core content) which are the most important, aren't ranking in Google at all. A big part of this is because that part of the site hasn't been updated in years, whereas the forum is updated daily. By users. We've begun putting out quality content in our News Center lately, and hoping to start boosting its presence in Google. We have an article on the exact same topic that the forum thread covers. I was thinking of putting a canonical on that thread, pointing to the article, and hopefully pointing some very powerful link juice, popularity, and traffic into our news center articles. People can comment there as well if they like. Are there any potential downsides to doing this? My hope is that the forum thread loses rankings and the article takes on its rankings. Thank you.
Intermediate & Advanced SEO | | HLTalk1 -
International SEO
We want to expand to a few new regions internationally. My question is if we register sites in different geographies and upload our exact site to these web addresses (exact duplicates) so our web addresses will then be www.mysite.co.uk (current site) www.mysite.com (new intended site) www.mysite.com.au (new intended site) and add rel=“canonical” linking elements to prevent duplicate content issues.Will our content production on our current site www.mysite.co.uk retain its value within all the other sites. Is this the best way to do it? Thanks in advance!
Intermediate & Advanced SEO | | aquaspressovending0 -
Geotargeting SEO
Hi, We are and SEO company based in Scotland and have taken on a project where the client works in the UK but has distribution in mainland Europe and the US. He currently is working off 3 websites targeted at each area Uk, US and Mainland Europe We are going to rebuild one site and have each area on the site, however we are unsure if sub folders or sub domains would work better. My personal opinion is that sub domains would be better, but I dont have information to back this Can anyone advise? Any advice on geotargeting SEO also would be appreciated! Many Thanks Chris
Intermediate & Advanced SEO | | trickcreative0 -
Primary Domain or Redirect?
We are starting a new travel guide for a resort town. I have bought an expired domain with decent related links and PR (which seems to have survived the transfer (4 months ago). Beofre we launch the new site I am trying to decide if we should use this expired domain as the primary URL for the new site or just do a permanent redirect and buy a new domain that better matches the theme of the site. I am obviously concerned with starting from scatch with a new domain. I am confident we can build some good rellevant links in a short time but this space is very competetive. Any input would be greatly appreciated.
Intermediate & Advanced SEO | | Locals0 -
Redirection - Seo trick?
Hi, After analyzing the site I found several Redirections of exact match domains. With different domain name extensions. Is Seo trick? Is the second website which i fond that is using this technique. Can anyone gives more details? Thanks
Intermediate & Advanced SEO | | nyanainc0 -
Redirecting, then redirecting back
Hey, mozzers! My first question ever... I have a client who has (fictitionally) WickerPatioHomeStore.com, which features wicker home decor. Not too long ago, they wanted a shorter, easier URL, so they redirected to another domain they own, WickerPatio.com (again, fictional). They saw somewhat of a drop in traffic, and wonder if there's a correlation with the words "home store" not being in their domain any more. When considering the two, I figure that relevant factors would be age of domains, history of content of the domains, and inbound links to each domain. Any thoughts on other things to consider? Thanks very much!! ~ Scott
Intermediate & Advanced SEO | | GRIP-SEO0 -
After the 301 redirect
Hi all, A quick question, after you have setup your 301 re-directs in .htaccess - is it necessary to keep your content in the original domains directory? My thinking is that requests do get as far as referencing the directory, thus it should be safe to delete all the files on the old domain? Thanx!
Intermediate & Advanced SEO | | gazza7770