Questions to help get to know a potential client and see what the possibilities are for there campaign?
-
OK so I am putting together a list of questions to refer potential clients to.
The purpose of these questions is to:
1, Help them understand the difference between "just give us your keywords and we will make you rank" seo and the full range of options that are advocated here on seo moz. ....
2, Get them to see that there are different levels of involvement that are available for different aspects of a campaign and give them ideas and options on how much input they want to have as well as make them see that we can help them with even the stuff they are gonna do themselves or do it for them with there input and permission.
Thats where things get a bit confusing I was thinking of having a list of fifty linkbuilding/linkbaiting techniques and check box options beside each one so that they can read a little bit about the particular technique ie forum participation for example and then see how they felt like that related to there industry , wether they would want there staff to do it with some training from us wther they would want us to help them find the right forums and show them how to link back and to which page, or wether they would just want us to handle everything or simply not feel that that was right for there business ..
then they would move on to the next thing ie video creation or user generated content
and in the end we would have a big list of things to discuss with them and they would have a better understandiing of how much there is to good seo and what might work for them and also how we could help them and how a relationship/ partnership might look
I would love some feed back on this is it possible will it help us to build trust with potential clients (which is diffucult for a new biz in this industry) how would you lay it out would it be a usefull resource for other seo companies etc
thanks so much seo mozzers this forum is awsome and i know you will steer me in the right direction
oh ps this would be something we would keep on our site
-
I completely agree with you when you say..
"In my opinion the SEO consultant who will bring the most value to a company will be the one who learns the most about that company's current business, current products, current goals and current capacity... and then identifies ways to match them to opportunities that exist on the web."
And this is exactly the type of business I want us to be, so how would you recommend learning about these above mentioned factors and more. Apart from researching there site and industry ( which comes later) assuming they are not a client yet.
It seems to me that a well designed in depth questionaire would scale very well and would mean that before you start looking deeply into someones site ( which takes alot of time ) you can use questions carefully constructed to serve lots of purposes.
Then of course come your research more talks with the client and eventually a proposal/ business plan.
but it seems to me that the first step is to make them think through a set of questions
it shows that they are commited and it should be very usefull for everyone involved
-
In my opinion the SEO consultant who will bring the most value to a company will be the one who learns the most about that company's current business, current products, current goals and current capacity... and then identifies ways to match them to opportunities that exist on the web.
This is much more than a bunch of checkboxes that will turn into a "to do list" that you can do or we can do for you. This is more like a business plan that launches an aggressive venture into new markets - even if they already have a website.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do having keywords in the domain name still help?
Do having keywords in the domain name still help?...............using a city name and then a couple of other keywords with your services? For example: dallaspoolbuilders.com or dallaspoolandpatiobuilders.com
Industry News | | webestate0 -
Does Penguin Help Negative SEO?
With negative link targeting seeming to become more and more of a ‘standard practice’ for more and more agencies and freelance SEOs (I, for one, have had to use the disavow tool far more than I ever thought I would) and the fact that there are more “link building services” that really only build ‘crap’ links than there were when that type of link building worked, I am honestly a bit afraid that Google is really just pushing SEO’s to the ‘dark side’ or at least handing black hat link builders a great tool for bringing down the competition. I had one SEO actually say to me “If my client can’t recover than at least I can target everyone that jumped ahead of them and only spend around $300 on bad link building”. This came from someone I NEVER thought would say anything of the sort and really got me to thinking’ “will this be the future of SEO?” I know the answer is no but still, it seems more and more people are just throwing their hands up and targeting competition rather than working on their own websites and with updates like Penguin I am afraid that more of my time will be spent disavowing links than building them.
Industry News | | Vizergy0 -
How do I get our company press release more traffic?
We current gained a Major University as a client, for private cable operations. The boss would like a press release he made distributed. How would any of you go about this? Paid and Non paid services please. ; ) Thanks all!
Industry News | | smstv0 -
What is the best way to share good content (and help myself in the process)
i spend a decent amount of my spare time browsing quora, stumbleupon, google reader, pulse, etc keeping up with all the different aspects of internet marketing when i come across a particuarly valuable piece of content i take a few seconds and share it using hootsuite on my linked, twitter, facebook (i spread them out so there is only one post a day) this rewards those who write valuable content but im not doing anything to benefit my site - www.sawwebmarketing.com im establishing myself as somebody who has good stuff to share to my potential clients.... what a quick, easy way to share the high quality things i come across that will create links for me as well? (short of writing my own blog post listing the high quality articles i found with my thoughts on each) thoughts? opinions? thanks everybody! Matthew
Industry News | | Mrupp440 -
Calling all those that know about Trust Pilot
I've long been considering using Trust Pilot (or another form of customer feedback service) to gather reviews for my websites. At the moment my main website has 0 reviews. Is it worth promoting the Trust Pilot link to my customers after they have converted to encourage them to leave feedback even **if **I do not have a Trust Pilot account?
Industry News | | DHS_SH0 -
Problem with SOME Indian based SEO companies, HELP!
First of all I want to say that I hire 2 great Indian SEOs at my company and this question is in no way meant to offend, or single anyone out. However It's come to a point where the amount of emails we receive for "Ethical SEO, High PR Guaranteed Link building Services, SEO professionals etc" from Indian based companies is costing us a lot of time on a daily basis to filter out spam from real enquiries. Blocking their emails is not even working as they use gmail accounts and multiple domain emails so we can't keep up with them. I have even spoken to some of the owners of these 'companies' and they admit using different email accounts so as not to be blacklisted. They also seem to believe that the opt-out option (which is legally required when sending out promotional emails) is itself optional!!!!! Now when I asked how exactly they were getting my email they said that they get info from the, and I quote "first page of Google"!!!!! So my question is the following; is there anyway I can block my site from showing up in a particular country altogether? Again this is in no way attacking ALL Indian based SEO companies, my beef is with the 74 (we counted) different 'companies' that are flooding our email with offers P.S. Is anyone else having these issues?
Industry News | | MassivePrime0 -
Does anybody know why my domain name is up to sale?
One of my domain names is not showing on Google's search results, when I type the URL in nothing appears. I notice something to do with blocked, but I couldn't find the message again. When I type in the actual URL in the search box it comes up with the message that the domain is up for sale for $32 the year, but the strange thing is it is still registered to me and it's definitely not up for sale? I find this very strange has anybody got any ideas whatbn could be happening? I sent in what they call a trouble ticket to the domain parking service, so I'll see what their replies is This is the doamin www.whitby-.uk.net
Industry News | | whitbycottages0 -
How to find non stingy clients
I was browsing around other SEO websites and seeing how they charge upwards of $2500 a month... In Australia things are a little different, many potential clients gasp in shock at the prospect of paying just $500 a month... Because of this it seems all the SEOs in Aus have taken to undercutting each other to the point where you can get 'guaranteed' 1st page results for just $200 a month - its become a necessity of doing a guarantee and having a low price just to compete... How do you find clients that actually have decent budgets? Most of the clients I have so far are from referals from web developers or from my participation on business forums etc. I have thought about trying a telemarketing campaign or a direct mail campaign to try and snag some lawyers, and cosmetic surgeons etc Has anyone had experience with these methods or can offer any other suggestions to snag clients with deeper pockets?
Industry News | | Netboost0