Switching URL from keyword heaven to actual brand name?
-
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.)
Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.)
The client has this domain name for a long time. The domain name itself is a top keyword for their product.
We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com.
However, we are concerned about the SEO hit the site is going to take.
What recommendations can you make in this situation?
-
You have a couple of options. You can try asking this question again in public Q&A, as the site has a lot more activity than it did in April. Another option is to use a private Q&A question and ask this where only SEOmoz staff and associates can see it. The advantage there is that the question is private and not indexed, and the staff/associates are under an NDA and won't disclose the contents of the question so you can use real URLs if needed.
-
We are still looking for some insight. Since the answers we got weren't from SEOMoz staff, we just took them as more opinions.
-
Hi Grayloon,
I'm going through older questions that are still marked unanswered. Did you come to a decision about what to do, or are you still looking for some insight?
-
Sounds like you are doing a category instead of a product. You have a couple options. 1) Do what you are describing 2) Apache Mod Rewrite and 301 the old urls. I saw a video of Rand talking about option 2. He says it'll lose all it's ranking at 1st, but they typically see about a 50-60% drop in volume once it's back up.
-
Full disclosure: I'm no sage in SEO.
Do the appropriate 301 redirects for each page. Grit your teeth as you take a small hit. Then watch http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Search Console shows structure keywords more significant over content keywords. What is wrong?
Search Console shows non content related - website structure keywords as:
On-Page Optimization | | Yaz-
"categories, account, facebook,..." as top significant keywords. And after those comes the website's content keywords.
These words come from the header as I can notice. Am I repeating the content keywords less? Is there a way to adjust this? I am sure this affects my Adsense targeting.
What am I doing wrong? Any suggestions?0 -
Opencart category urls
Hi, I have a problem with the category urls in Opencart. I have duplicate page content because of this: www.mydomain.com/category and www.mydomain.com/category?page=1 are with same content. There is also a very new problem, there are new urls - autogenerated like this. www.mydomain.com/category/category?page1 These three urls are with same content and title. I tried with 301 redirect like this: RewriteRule ^category/category?page1$ www.mydomain.com/category [L,R=301] but it doesnt work. Pls help me.
On-Page Optimization | | ankali0 -
Articles URL
Hello, Currently, I am parsing article base on article ID on URL request. For example:
On-Page Optimization | | JohnHuynh
To go to the content of article **What is the visa on arrival? How to get it? **I am using URL like that http://www.vietnamvisacorp.com/news/what-is-the-visa-on-arrival--how-to-get-it--245.html and base on ID 245 to get this page content.
But, now I want to optimize this URL to http://www.vietnamvisacorp.com/news/what-is-the-visa-on-arrival--how-to-get-it.html. Then I got a problem: How to get an article without ID? Thanks,0 -
The seomoz on page keyword analysis tool is not showing title or keyword in document
the SEOMOZ onpage analysis tool is not not showing title or keyword for any page in one of my sites. It says there are no title elements on my page and there are, i checked the source code myself and they are there and correct. my title and keywords are in there and show up fine in firefox and internet explorer even after i refresh them. why would this tool show them as missing in one of my sites but not others? I'm worried that google's spider might not see them if the on page analyzer doesn't see them and my rankings might drop. they showed up the other day in the seomoz on page analyzer just fine and i haven't changed anything. Thanks mozzers!
On-Page Optimization | | Ron100 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
Canonical URL Tag
Hi, I have two pages that are identical on my site: http://www.absolutepower.nl/creatine-monohydraat and http://www.absolutepower.nl/CREATINE/creatine-monohydraat Should I use the canonical URL tag in this case? Thanks, Jasper
On-Page Optimization | | Japking0 -
Domain Name and On-Page SEO
Where are the best places to put your Domain name in On-Page SEO? My domain name ends in .net so I would like to put it as many places as possible to brand the .net . On the analysis page I have found out that it is not a good idea to put it in the title page...but that is what the SEO guy I hired told me to do. Thanks, Utah Tiger
On-Page Optimization | | Boodreaux0 -
How long is too long for domain URL length?
I noticed one of the negatively correlated ranking factors was length of URL. I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com just ridiculously long? Or does the exact match outweigh the penalty for URL length?
On-Page Optimization | | JesseCWalker2