Mobile SERPS: how to optimize for call button
-
Hi, I have 2 questions about the "call" button on mobile google serps when doing a business name search:
-since when is this button available in SERPS
-is there anything specific you can do to actually have google display that call button (schema.org, ...)
Kind regards
Pieter
-
Hi Pieter,
They are google local listing results, on a mobile device the number is displayed as a call button.
You will need to setup a Google Places account (which is now integrated with Google+) and get it to rank in order to show up with a call button in the SERP's.
I did a blog post on Google Places Optimisation that you might find useful.
Keith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to load the mobile version of a page without the desktop version in the background (and vice versa)
Let’s say your designer wants your homepage to be fairly image heavy. Then let’s say they want to use DIFFERENT images for desktop and mobile. You appease them and make this work. But now your homepage is slow (makes sense, right? It’s loading both sets of images but only displaying one set). You lazy load and compress but your home page takes SIX SECONDS to load. The rest of your site loads in just under two. This can only be having a negative impact on SEO. You won’t convince your designer to cut the images. What do you do? My immediate thought is to look for a way of only loading the content relevant to that screen size. Sure, it won’t reshuffle itself on desktop when you drag your Chrome window to the size of a phone. But who cares? We’re the only peope who do that anyway. Is this possible? Do you have any better ideas?
Technical SEO | | MSGroup0 -
Site dropped from SERP
Hello, I've been ranking a site for the last 5 months with good success, ranking on the first page for a high traffic keyword. In the beginning of September however, my site completely dropped out of the SERPs for several of those keywords yet my site was still indexed and there was no penalty applied to my site via search console. I would assume this maybe because of the update during the time.My site came back again a week later and it was ranking much higher on the first page (#2). Today, I just checked the SERPs and my site is now gone again. It was there this morning but now as of two hours ago it is gone, as well as one of my main competitors. My site is still indexed and no penalties via search console. Does anyone know what causes these types of issues? Im assuming my site will come back in a week or so with hopefully the same or better ranking, but when I have disruptions like this it really hurts my organic traffic. Any input is appreciated. Thanks!
Technical SEO | | KathleenDC0 -
Optimizing Forums
Hello Moz Team, I'd like to inquire about our forums section on how to optimize them the best way. So, we started a forums section and our audience likes them very much, we were able to get a few hundred subscribers and it has been very active http://violintutorpro.com/forums/ I created a campaign in Moz Analytics and it came back that we had tons of dupe content, all coming from the tags in the forums. We can remove the tags just so we won't have dupe content, but, how can we use each topic as a content on their own. We currently have a few hundred of dupe content.
Technical SEO | | jac.reyes0 -
Does having no content on a mobile page have effect on the ranking.
We are about to go live with a mobile version of our webshop, mobile users will be shown an alternative version of the desktop page. At the moment we have little to no content on the mobile pages; how will this effect our ranking? (desktop and mobile page have the same URL and meta, only the "body" is different)
Technical SEO | | G.School0 -
Google: site gone from SERPs, back in 1 day, then gone again?
Last December we fumbled our 404 error page with a misconfigured server and broken links on the page. Needless to say, our site dropped into an abyss - for 4 months. Yesterday we appeared again in our regular placement (actually stronger placement). Our site has been around since 09-Jan-1999 and has been a highly regarded site with good link structure and solid content for engineers. Then today we're gone again. Yesterday morning we had 125,000 pages indexed with Google which grew to 187,000 by late afternoon. Then this morning we're nowhere to be found and only 21,800 pages are now indexed. We've been working with Bruce Clay Inc through an SEO site audit doing several updates to improve through good seo practices. We haven't made any changes to the site since last Friday, April 13th (maybe the unlucky number has something to do with it....) Any ideas, insight, suggestions???? Thanks!
Technical SEO | | Prospector-Plastics1 -
E-commerce Optimization
If you're optimizing an e-commerce site where you sell a certain brand of product, can you re-use the product descriptions from that brand's store? For example, if I'm selling Nike's, can I use the product descriptions and info from the Nike product pages? (This is not what I'm selling). Or should you write your own descriptions. I understand that original content is best, but in an online store situation, how do you write up a product description that's different from the original? It is what it is, right?
Technical SEO | | MichaelWeisbaum0 -
Does creating a mobile site in html5 create duplicate content?
We are creating a mobile site in html5 to serve smartphones only. On a seperate domain, m.example.com. From what I have read Google treats smartphones as desktops due to thier advanced web browser capabilities. So no need to bother with googlebot.mobile right? Googlebot should index the site once I create a normal sitemap.xml. My concern is that the mobile site pulls the same content as the main site which is already indexed. Would this not create duplicate content?
Technical SEO | | sfseo0 -
Google dropping pages from SERPS
The website for my London based plumbing company has thousands of specifically tailored pages for the various services we provide to all the areas in London. It equates to approximately 6000 pages in total. When google has all these pages indexed, we tend to get a fair bit of traffic - as they cater pretty well for long tail searches. However, every once in a while Google will drop the vast majority of our indexed pages from SERPs for a few days or weeks at a time - for example at the moment Google is only indexing 613 whereas last week it was back at the normal ~6000. Why does this happen? We of course lose a lot of organic traffic when these pages don't displayed - what are we doing wrong? Website: www.pgs-plumbers.co.uk
Technical SEO | | guy_andrews0