Longer Tail Keyword for URL and Anchor text
-
Hello
If I am trying to rank for the term blue widgets as a primary, and also the term shiny blue widgets , and big shiny blue widgets as secondary - would the url /blue-widgets or /shiny-blue-widgets or /big-shiny-blue-widgets be better (all else equal)
- Would the word shiny / big dilute or affect of KW in the domain for the rankings for blue widgets (all esle equal)
- Regarding anchor text of inbound links, if the anchor text is shiny blue widgets, is that going to help me rank for both queries "blue widgets" and "shiny blue widgets" equally? (all else equal), or would including shiny, affect my ranking for "bliue widgets"
- Or is it better to keep the anchor text as just blue widgets (of course we could vary it) but Im trying to get a feel for how that would work as we are builfing some links I can control the anchor text.
I hope this was clear enough
Thanks
Sam
-
In my opinion...
1. I would use the most descriptive URL for the product at hand. That being said, if you want to rank for all three keyword variations, I would go with /big-shiny-blue-widgets.
2. No, inbound anchor text of "shiny blue widgets" will not help the page rank equally for "blue widgets" and "shiny blue widgets". It will help both, but lean toward the latter. That being said, you want to vary the anchor text so this is almost a non-issue (see #3).
3. Vary the anchor text and include all three variations (and possibly others).
Here are some other things to consider...
1. The title of the page is a very important indicator for the search engines. If you want to rank for all three variations, you should use "big shiny blue widgets" in your title tag.
2. The content on the page (text) should include all three variations of the text you want to rank for - without stuffing it in. This is a tough one to call out a rule for. If you read the text and it sounds too keyword heavy, it probably is.
3. Another place to inject the keywords you want to rank for is in relation to images of said products. You could include specific product descriptions as captions and in the image alt tag.
4. The page description is another place to possible put all three variations. However, this could be considered overkill. Also, don't forget people will be looking at this text in the SERPs. You want the description to be compelling to a human as well as a searchbot or else your clickthrough rate may suffer.
5. The competitive landscape of the product at hand is important to consider. If you are trying to rank for multiple variations of an obscure keyword set, you may find it easy to rank well for all three keyword variations without a lot of link building. If, on the other hand, you are attempting to rank for highly competitive keywords, you may find yourself needing to pick one to focus on or build lots of links.
Hope this helps! If anyone else feels differently, I would love to hear what you have to say.
-
In my opinion it would be best to have some variation in the anchor texts but if the URL is exact. I'm assuming that in this case 'blue widgets' is a highly competative keyword, so you might want to consider the 'long tail' keywords and optimise your URL for those longtail keywords, in this case /shiny-blue-widgets. You will probably get ranked easier this way. But it all depends on the current competition.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
zero ranking keywords
My website, pescoonlinebill.com, shows many queries in console but there are zero ranking keywords in MOZ dashboard.
Link Building | | realdy0 -
What's the difference between these 2 url's in wordpress
https://www.yourdomain.be/blog/-test-article/
Link Building | | conversal
https://www.yourdomain.be/blog/test-article/ What is the difference in wordpress with this "-" in the url? Both url's show the page like it's supposed to. Is this normal?0 -
How Many Keywords & How Will They Take to Rank?
Hi Guys Just taken on a new site with around 80 keywords with no links because the site is new. Each page is optimised correctly, very user friendly with completely unique content for each and every page. I'm interested to know what would be your online marketing "plan" for such site to begin ranking. Thanks Gary
Link Building | | GaryVictory0 -
One keyword has dropped, everything else is ok, why?
Ok so this is what I got, 1 page ranks for about 5 different terms, all closely matching for example: Flower Pots, Flower Pot, Cheap Flower Pots, Buy Flower Pots. Flower Pot and Flower Pots are on page 2. Flower Pot stays where it is BUT Flower Pots drops out the rankings completely after being there for years. Could a blast of exact match anchor text at the term Flower Pots cause this? I would have thought the page would have been zapped rather then just one keyword. Any ideas?
Link Building | | Bondara0 -
How to rank for more then one keyword
As per on page optimization report i can only get A grade for 1 keyword. In one title i can add only 1 keyword, so how come i rank and do perfect on page optimization for more then one keyword.
Link Building | | Sajiali0 -
Some doubt about news section URL
I have a simple question, I have a website and i want to create a news category. I want to know what is the best way to create a url friendly for this category. I was looking around for news website like New York Times, and others, they use a format like this for the url http://domain.com/year/month/day/category/ etc. My question is about the use of the date in that format, like subdirectory, can somebody explain me about it. Any reason to use this format? What is the diference between using this format like: http://domain.com/news/çategory/article-date-id.html and this one use for the new york time shown before. Wich one will be work better? Thank You so much for your help
Link Building | | NorbertoMM0 -
Best Keyword reseach tool for spanish site?
Good morning to all. I am looking for a good keyword research tool for spanish website. The google keyword tool does not give enought long tail keywords and wordtracker does not provide good results for spanish sites. Does anybody here have experience with a good keyword tool for spanish sites?
Link Building | | seoroyal0 -
If I write a PR release on a site such as PRweb with anchor-text links that is picked up and published by other news sites, do the engines consider this duplicate content or additional, beneficial links?
I recently wrote a news release on PRweb that was picked up identically by 8 other news websites, with the same anchor-text links as the original. Is the reproduction of duplicate content and links across different websites like this to the benefit or detriment of SEO and ranking power? Some of the links are: http://www.mynewsdesk.com/uk/view/pressrelease/eventa-new-eventa-christmas-parties-website-is-launched-648923?utm_source=rss&utm_medium=rss&utm_campaign=Alert&utm_content=pressrelease http://www.prweb.com/releases/christmasparties/neweventasite/prweb8562064.htm Many thanks!!
Link Building | | RobertHill0