Page feedback
-
We recently wrote a new website page to cover the direct mail services our organization offers.
We kept the title tag to 70 characters, the meta description under 150 characters. H1 tag has what we feel is the most important term.
If anyone out there has time to review & provide a little feedback, we'd really appreciate it. It would be great to know if it is built well and providing a solid end user experience.
http://www.cushingco.com/print_products/additional_services/direct_mail.shtml
At the moment, the only links pointing to this page are from our blog.
One bit of content I am contemplating is a short paragraph - What is Direct Mail Marketing?
Literally providing a short definition of it.
The page was activated last Thursday and showing up in some Google results on the 4th/5th page but I am thinking this is probably just a temporary bump for now.
Anyway, thanks in advance for any advice!!!
-
Only thing I think really needs adding would be image meta. Those pictures look blank to me when browsing as Googlebot so the real googlebot probably has no idea what's there.
-
Happy Friday to you too!
You can tell the page is written by a writer/marketer. It's very nicely put together and has not been stuffed or "forced" by someone trying to optimise for an algorithm, rather than a person. Very refreshing to see!
-
Hey Tom,
THANK YOU! Extremely helpful - I thought I was using a little too much content so that insight is much appreciated.
I am more of the writer/marketing guy but those reports are going straight to IT for speed improvements. Thanks for those as well.
Happy Friday.
-
Hi there
First impressions - I quite like it. It's clean, the navigation looks good, I think the images could be utlilised a bit better, they're a bit small and you can't read the call to action in one of them (which, given your keyword, is a bit of a sin)
Nice use of H1s, H2s, H3s. Nothing looks stuffed/unnatural which is great. Looks like you've got nice interlinking throughout the site, too.
I think you could benefit from a bit more text content. It's a bit thin when you look at it through Google's eyes.
There's something though that I caught when the page was loading. That is, it was a bit slow to load.
Here's a GTmetrix report of the page. This looks at the speed of the page and improvements you could make to it. You'll see here that one of the biggest recommendations is to use browser caching. There's a guide on GTMetrix to help you do that.
But I do like the page - it's not flashy for flashy's sake and it's got a solid base from an SEO perspective. Maybe you could also include a portfolio of some of your design work or a few testimonials from previous clients over the work that you did. Might add a little extra trust to your brand and would also give you a chance to really wow a client with some past designs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemap indexed pages dropping
About a month ago I noticed my pages indexed from my sitemap are dropping.There are 134 pages in my sitemap and only 11 are indexed. It used to be 117 pages and just died off quickly. I still seem to be getting consistant search traffic but I'm just not sure whats causing this. There are no warnings or manual actions required in GWT that I can find.
Technical SEO | | zenstorageunits0 -
How to make my good sub-page rank ahead of my generic home page?
I have an ecommerce site for the clothes drying racks my family business makes, and it sells a few other laundry items also. It's about 5 years old. We used to rank on the first page for basic phrases like "clothes drying rack" and "umbrella clothesline". About 1.5 years ago we fell hard in the rankings. Since then "umbrella clothesline" has moved back to the first page, but "clothes drying rack" is stuck on the 3rd page and always with the result being the generic homepage instead of the good sub-page (which used to rank on the first page) that really shows-n-tells about our drying rack. Here are the three pages I am talking about. Home page = http://www.bestdryingrack.com/ Drying rack page = http://www.bestdryingrack.com/clothes-drying-rack-main.html and umbrella clothesline page = http://www.bestdryingrack.com/umbrella-clotheslines.html Any ideas on how to get the drying rack page to start ranking well again? (hopefully better than the generic homepage ranks) A little technical background: the Moz campaign on this site says that the home page has a PA = 42 with 190 LRD's and 344 external links. Both the umbrella clothesline page and the clothes drying rack page have almost equal statistics of PA = 35 with 20 LRD's and 23 external links. My anchor text distribution is maybe unbalanced. The drying rack page has 15 external links with the anchor of "Clothes Drying Rack". But the umbrella clothesline page has 14 external links with the anchor of "outdoor umbrella clothesline" and it ranks on the first page for that search. I can't figure out how to get OSE to tell me anchor text stats for just the homepage and not the whole site since www.bestdryingrack.com/index.html 301's to the plain www.bestdryingrack.com (if you know how, please share) What's wrong with my poor neglected clothes drying rack page? The only way I can get it to show up on the first page is to do a real specific search like "round wooden clothes drying rack" Your help could save a faltering family business. Thank you!
Technical SEO | | GregB1230 -
Linking to AND canonicalizing to a page?
I am using cross domain rel=canonical to a page that is very similar to mine. I feel the page adds value to my site so I want users to go to it, but I ultimately want them to go to the page I'm canonicalizing to. So I am linking to that page as well. Anyone foresee any issues with doing this? And/or have other suggestions? Thanks.
Technical SEO | | ThridHour0 -
Two of Pages Have Been SendBoxed
Hello, I was number 1-2 for my local keyword term, but now im nowhere, those two urls dont even show up in Google search results, my other pages DO, so that is obvious Google sendboxed them, i dont remember doing aggressive non quality link building, and its not a competitive term, since i was number 1 in Google for over 3 months or so i checked this tool and found that two of my urls are in sendbox http://www.searchenginegenie.com/sandbox-checker.htm I was never sendboxed before, can you help me how can i get out of this, since its my client's website, and i have to get those pages up as soon as possible Thank You
Technical SEO | | tonyklu0 -
Why are pages linked with URL parameters showing up as separate pages with duplicate content?
Only one page exists . . . Yet I link to the page with different URL parameters for tracking purposes and for some reason it is showing up as a separate page with duplicate content . . . Help? rpcIZ.png
Technical SEO | | BlueLinkERP0 -
Indexed pages and current pages - Big difference?
Our website shows ~22k pages in the sitemap but ~56k are showing indexed on Google through the "site:" command. Firstly, how much attention should we paying to the discrepancy? If we should be worried what's the best way to find the cause of the difference? The domain canonical is set so can't really figure out if we've got a problem or not?
Technical SEO | | Nathan.Smith0 -
Feedback for the onpage seo for this site
Hi, Can the seo gurus here, suggest me if any on page factors affect my site? http://www.ridpiles.com/ Recently i have added, the following post to the main home page, http://www.ridpiles.com/2012/02/different-types-of-cures-for-piles/ This page is somewhat different than the title keyword. As the main page titile is "hemorrhoids treatment". The newly created blog post is on "cure for piles" Does this blog post has any affect on the on page factors due to different title? And do i require any changes regarding the on page seo? Will be waiting for your replies.
Technical SEO | | Indexxess0 -
Removing Duplicate Pages
Hi everyone. I'm sure this falls under novice seo question. But how do i remove duplicate pages from my site. I have not created the pages per say. Their may be a an internal link on a page that links to the page causing the duplication. Do i remove the internal link here is a sample of a duplicate page http://www.ticketplatform.com/about/ticket-industry-news-details/11-03-07/Ticket_Platform_to_help_LilysProject_com_to_raise_money_for_ALYN_Hospital_in_Israel.aspx?ReturnURL=%2fabout%2fticket-industry-news.aspx http://www.ticketplatform.com/about/ticket-industry-news-details/11-03-07/Ticket_Platform_to_help_LilysProject_com_to_raise_money_for_ALYN_Hospital_in_Israel.aspx?ReturnURL=%2fhome.aspx&CntPageID=1 I know the url is way too long. working on it Thanks for your feedbacks.
Technical SEO | | ticketplatform0