Update page for better SEO score?
-
Hi,
Is it important to update a page sometimes to score better in SEO?
Or if i make a page and never change it, it would be good enough. -
I try to not leave content along for "never" as it's good to watch page performance. Since search engines change their algos and keywords can grow more competitive, I don't feel the need to constantly update my content for "freshness," but I do look at performance and change if I'm not getting the results I want. I'm not a news site, it's not a blog and we aren't always adding or changing products, so I take freshness with some grain of salt.
Because a page works well at a certain place in time doesn't mean it always will and being proactive can help keep it steady.
-
On top of what Blake said, after updating your page with some fresh content, you should do another push throughout social sites and whatnot. Refresh the page and get some new backlinks and shares. That will help out a lot.
-
There was a really great article on the MozBlog about this topic. It was titled Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings and gives you detailed information into your question. In short, freshness of a page does affect rankings and if you created it without any SEO value it's worth taking a second look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any idea why pages are not being indexed?
Hi Everyone, One section on our website is not being indexed. The product pages are, but not some of the subcategories. These are very old pages, so thought it was strange. Here is an example one one: https://www.moregems.com/loose-cut-gemstones/prasiolite-loose-gemstones.html If you take a chunk of text, it is not found in Google. No issues in Bing/Yahoo, only Google. You think it takes a submission to Search Console? Jeff
Technical SEO | | vetofunk1 -
Personalization software and SEO
Hi guys, I'm just testing a personalization software in our website, basically changing the "location" text depending on the user's IP. I can see in my software that when the Google bot comes to our site the personalization software triggers an action changing the location based text to "California". Can this make Google understand that our website targets only users in California and thereof hurt our rankings in other locations nationwide? I'll appreciate your opinions.
Technical SEO | | anagentile1 -
Should We Index These Category Pages?
Currently we have marked category pages like http://www.yournextshoes.com/celebrities/kim-kardashian/ as follow/noindex as they essentially do not include any original content. On the other hand, for someone searching for Kim Kardashian shoes, it's a highly relevant page as we provide links to all the Kim Kardashian shoe sightings that we have covered. Should we index the category pages or leave them unindexed?
Technical SEO | | Jantaro0 -
Duplicates on the page
Hello SEOMOZ, I've one big question about one project. We have a page http://eb5info.com/eb5-attorneys and a lot of other similar pages. And we got a big list of errors, warnings saying that we have duplicate pages. But in real not all of them are same, they have small differences. For example - you select "State" in the left sidebar and you see a list on the right. List on the right panel is changing depending on the what you selecting on the left. But on report pages marked as duplicates. Maybe you can give some advices how to improve quality of the pages and make SEO better? Thanks Igor
Technical SEO | | usadvisors0 -
Index page
To the SEO experts, this may well seem a silly question, so I apologies in advance as I try not to ask questions that I probably know the answer for already, but clarity is my goal I have numerous sites ,as standard practice, through the .htaccess I will always set up non www to www, and redirect the index page to www.mysite.com. All straight forward, have never questioned this practice, always been advised its the ebst practice to avoid duplicate content. Now, today, I was looking at a CMS service for a customer for their website, the website is already built and its a static website, so the CMS integration was going to mean a full rewrite of the website. Speaking to a friend on another forum, he told me about a service called simple CMS, had a look, looks perfect for the customer ... Went to set it up on the clients site and here is the problem. For the CMS software to work, it MUST access the index page, because my index page is redirected to www.mysite.com , it wont work as it cant find the index page (obviously) I questioned this with the software company, they inform me that it must access the index page, I have explained that it wont be able to and why (cause I have my index page redirected to avoid duplicate content) To my astonishment, the person there told me that duplicate content is a huge no no with Google (that's not the astonishing part) but its not relevant to the index and non index page of a website. This goes against everything I thought I knew ... The person also reassured me that they have worked within the SEO area for 10 years. As I am a subscriber to SEO MOZ and no one here has anything to gain but offering advice, is this true ? Will it not be an issue for duplicate content to show both a index page and non index page ?, will search engines not view this as duplicate content ? Or is this SEO expert talking bull, which I suspect, but cannot be sure. Any advice would be greatly appreciated, it would make my life a lot easier for the customer to use this CMS software, but I would do it at the risk of tarnishing the work they and I have done on their ranking status Many thanks in advance John
Technical SEO | | Johnny4B0 -
Are building a page using HTML 5 better for seo?
Very general question really, but does anyone know whether Google sees html5 pages as being superior in any way to xhtml or html 4.x pages?
Technical SEO | | jimpannell0 -
Consolidate page strength
Hi, Our site has a fair amount of related/similiar content that has been historically placed on seperate pages. Unfortuantely this spreads out our page strength across multiple pages. We are looking to combine this content onto one page so that our page strength will be focused in one location (optimized for search). The content is extensive so placing it all on one page isn't ideal from a user experience (better to separate it out). We are looking into different approaches one main "tabbed" page with query string params to seperate the seperate pages. We'll use an AJAX driven design, but for non js browsers, we'll gracefully degrade to separate pages with querystring params. www.xxx.com/content/?pg=1 www.xxx.com/content/?pg=2 www.xxx.com/content/?pg=3 We'd then rel canonical all three pages to just be www.xxx.com/content/ Same concept but useAJAX crawlable hash tag design (!#). Load everything onto one page, but the page could get quite large so latency will increase. I don't think from an SEO perspective there is much difference between options 1 & 2. We'll mostly be relying on Google using the rel canonical tag. Have others dealt with this issue were you have lots of similiar content. From a UX perspective you want to separate/classifiy it, but from an SEO perspective want to consolidate? It really is very similiar content so using a rel canonical makes sense. What have others done? Thoughts?
Technical SEO | | NicB10 -
No Following Existing Non-SEO Pages A Good Idea?
Greetings! Is there an advantage in no-following links to pages like "Terms Of Use" and "Privacy Policy"... pages one isn't trying to rank for? Of course, the idea would be to not waste link juice on unimportant pages. Your thoughts? Thanks!
Technical SEO | | 945010