Merge content pages together to get one deep high quality content page - good or not !?
-
Hi,
I manage the SEO of a brand poker website that provide ongoing very good content around specific poker tournaments, but all this content is split into dozens of pages in different sections of the website (blog section, news sections, tournament section, promotion section).
It seems like today having one deep piece of content in one page has better chance to get mention / social signals / links and therefore get a higher authority / ranking / traffic than if this content was split into dozens of pages.
But the poker website I work for and also many other website do generate naturally good content targeting long tail keywords around a specific topic into different section of the website on an ongoing basis.
Do you we need once a while to merge those content pages into one page ?
If yes, what technical implementation would you advice ? (copy and readjust/restructure all content into one page + 301 the URL into one).
Thanks
Jeremy
-
Chris is absolutely right. User experience should come first and foremost - in fact, forget about Google, think about the user.
One idea I had was to combine all that great content into a PDF/eBook style download as such things are generally pretty good for link baiting, etc.
-
The thing Google is (as as markets so should we) trying to aim towards is the user experience. So is it best for the user to find all of the news in one place or not? The other key factor if the user does find this easier are they more likely to link / share to that content ?
You could try a weekly (or monthly) round up and see how that goes though if you wanted to avoid duplicate content it would mean a bit more work (unless you rel=canonical). If It was me I would have a main area focusing on touching each topic linking to your other area's of your site thus driving traffic deeper into your site if the user wanted more in depth things for that area.
Just remember user experience is key, if they don't enjoy it they wont share it and it makes your life harder trying to convince them to come look around and share.
Hope this helps, best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help on how best to do a complicated site migration. Replacing certain pages with all new content and tools, and keeping the same URL's. The rest just need to disappear safely. Somehow.
I'm completely rebranding a website but keeping the same domain. All content will be replaced and it will use a different theme and mostly new plugins. I've been building the new site as a different site in Dev mode on WPEngine. This means it currently has a made-up domain that needs to replace the current site. I know I need to somehow redirect the content from the old version of the site. But I'm never going to use that content again. (I could transfer it to be a Dev site for the current domain and automatically replace it with the click of a button - just as another option.) What's the best way to replace blahblah.com with a completely new blahblah.com if I'm not using any of the old content? There are only about 4 URL'st, such as blahblah.com/contact hat will remain the same - with all content replaced. There are about 100 URL's that will no longer be in use or have any part of them ever used again. Can this be done safely?
Intermediate & Advanced SEO | | brickbatmove1 -
Our client's web property recently switched over to secure pages (https) however there non secure pages (http) are still being indexed in Google. Should we request in GWMT to have the non secure pages deindexed?
Our client recently switched over to https via new SSL. They have also implemented rel canonicals for most of their internal webpages (that point to the https). However many of their non secure webpages are still being indexed by Google. We have access to their GWMT for both the secure and non secure pages.
Intermediate & Advanced SEO | | RosemaryB
Should we just let Google figure out what to do with the non secure pages? We would like to setup 301 redirects from the old non secure pages to the new secure pages, but were not sure if this is going to happen. We thought about requesting in GWMT for Google to remove the non secure pages. However we felt this was pretty drastic. Any recommendations would be much appreciated.0 -
Is there a way to get a list of Total Indexed pages from Google Webmaster Tools?
I'm doing a detailed analysis of how Google sees and indexes our website and we have found that there are 240,256 pages in the index which is way too many. It's an e-commerce site that needs some tidying up. I'm working with an SEO specialist to set up URL parameters and put information in to the robots.txt file so the excess pages aren't indexed (we shouldn't have any more than around 3,00 - 4,000 pages) but we're struggling to find a way to get a list of these 240,256 pages as it would be helpful information in deciding what to put in the robots.txt file and which URL's we should ask Google to remove. Is there a way to get a list of the URL's indexed? We can't find it in the Google Webmaster Tools.
Intermediate & Advanced SEO | | sparrowdog0 -
Howcome Google is indexing one day 2500 pages and the other day only 150 then 2000 again ect?
This is about an big affiliate website of an customer of us, running with datafeeds... Bad things about datafeeds: Duplicate Content (product descriptions) Verrryyyy Much (thin) product pages (sometimes better to noindex, i know, but this customer doesn't want to do that)
Intermediate & Advanced SEO | | Zanox0 -
Updating existing content - good or bad?
Hi All, There are many situations where I encounter the need (or the wish) to update existing content. Here are few reasons: Some update turned up on the subject that does not justify a new posy / article but rather just adding two lines. The article was simply poorly written yet the page has PR as it is a good subject and is online for quite some time (alternatively I can create a new and improved article and 301 the old one to the new). Improving titles and sub titles of old existing articles. I would love to hear your thoughts on each of the reasons... Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Splitting one page into two
Good day everyone! If you have a page that ranks well for two highly competitive, yet mutually irrelevant, terms, but that the page will be split into two as part of a website redesign, would you 301 it to term X or term Y? What criteria do you use? Are there any other things I should do to avoid the wrong page ranking for the wrong term? I don't want users searching for term X to end up in page Y. Thanks!
Intermediate & Advanced SEO | | andrep0 -
Why is Alt tag occurances so high in the on page reporter?
I am trying to understand why the on page reporter shows so many occurrences of alt tags containing my keywords. Can anyone shed any light? This is the URL that's in question. http://www.towelsrus.co.uk/towels-hand-towels/aztex/turkish-cotton-hand-towel_ct472bd182pd2745.htm yMlM5.png
Intermediate & Advanced SEO | | Towelsrus0 -
Duplicate content on index.htm page
How do I avoid duplicate content on the index.htm page . I need to redirect the spider from the /index.htm file to the main root of http://www.manandhisvan.com.au and hence avoid duplicate content. Does anyone know of a foolproof way of achieving this without me buggering up the complete site Cheers Freddy
Intermediate & Advanced SEO | | Fatfreddy0