Best Practices for Getting Shares, Likes, Etc on Social Media?
-
I wanted to know what the best practices are for getting people to re-tweet, like, share, and google plus your website.
What has worked best for all of you, and what has worked not so well?
Thanks!
-
Keith,
Thanks for your quick response.
Do you recommend share buttons or like buttons that have a count next to them on the website, rather than the ones that do not?
-
Agreed on timing. Here's a trendy little infographic we did that might be helpful: http://www.fannit.com/social-media-infographic-when-are-the-best-times-to-post/
-
Yes, we use the sharebar for our wordpress sites (you can find HTML code as well)! It's a must have. I'm sorry I forgot to mention that in my original answer but you really should have some sort of share function that includes some or all of the following:
Google Plus
Like
Tweet
Pin
Share On Facebook
Stumble
RedditLook at the 2013 factors for ranking that MOZ just put out. The social shares have a big impact on rankings now..especially Google Plus http://moz.com/blog/future-of-search-ranking-factors
-
So here's part two of my question.
I work mainly for auto dealerships and we do have buttons on them that have the facebook logo, the twitter logo, etc.
I've noticed that by contrast there are buttons on sites with a share, or retweet count on them. Do those serve as better calls to action to encourage people to share or like, etc?
Thanks!
-
- Create original content. Have some unique perspective. There is no substitute. Original is important than "amazing" as what is "amazing" is different to different audience. And if more people are sharing your content who cares if that was amazing to you or your company.
- Timing: One of single most overlooked factor. If you try creating/seeding content different time, different days you will see which days/time work for you. To run a test we shared same content, same network but at different times., The difference can be huge. We have seen swings of 1200% based on time.
- It gets better as you get some traction. social proof networking effects clearly helps as you get more shares.
- Don't try to create content for the planet. Identify a niche audience initially and target them
-
Promoting the heck out of your posts! : ) Here's a little insight into our social promotion. Basically, we took our website from about 300 hits per month to over 4000 in a 30 day period by doing social promotion with the following method:
1. Create an amazing article (curated content or developing your own) - Before you just pick anything off hand go check the social spaces to see what your target market is sharing on social spaces. Now you know what people like!
2. Develop an infographic on the article as well - You'll be able to promote your infographic on sites like visual.ly which may get featured to their user base. Not only that, visual,ly ranks incredibly well for content in the SERPS. Visuals really help people engage better with your content. You'll hit people who would rather look at a visual as well as the people who who may want to dig a little deeper into your article.
<address>3. Social Promotion - Ok this is a big list of promotion tactics that we use.... and it works really well (if you have good content). This is a link to my guide http://www.fannit.com/smm/social-media-marketing/. Basically, it's a checklist of things you can do to automate the process a bit. I'd stick it on here but... it's really big.</address>
<address> </address>
<address>I hope that helps! </address>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Google Analytics Data to Share with Potential Website Buyer
Hi Mozzers,
Industry News | | emerald
We have contacted our competitors to let them know we would like to sell our website (domain and all content). One of them has asked for Google Analytics data. Which parts of this and how is this data best shared in such a case? As this is the opening of offers, I'm assuming some kind of PDF export with a summary of some Analytics data is sufficient to see who is serious. Then for those who are serious more data could be shared. Or is it ever ok to share your full Analytics with a competitor? Would love to hear what data and best practises are used to share this kind of information. Thank you.0 -
When a company lets you go, what is the standard practice for a moz account? Do you simply turn it over and lose all access and moz identity? Or?
Since MOZ is a community, it seems odd to simply turn over my moz account now the company has let me go. Do people typically do this and simply start a new account every time they work someplace new? Or what? I wanted to seek out what the community thought about this -- so that I would have a better idea of how to handle this now and for the next time.
Industry News | | CCFilson0 -
Getting started with E-commerce sites
Happy new year, Mozzers We are about to take on our first E-commerce client which will be something new for us as we expand in 2014. Being a small outfit, we've never taken on a type of site like this before, which is great for new experiences and challenges. Do you have any advice, recommendations, suggestions, things to look out for etc, etc when working with E-commerce sites for the first time ever? thanks M
Industry News | | Martin_S0 -
Best SEO agency
What are peoples thoughts and ratings on SEO agencies in London. There are so many of them it is hard to understand which are the best.
Industry News | | S_Curtis1 -
Seeking help with Chinese SEO - Baidu, etc.
Hello, I'm working with a hotel that wishes to establish an online presence in China - they're putting the emphasis on digital marketing, so I'm seeking a Chinese SEO specialist to work with on microsite and optimization.
Industry News | | McTaggart0 -
Best company to do an analysis of our website
Is there anyone out there you would recommend to do a full analysis of your site? We are looking to see if we can find someone to look at our site. We have already done stuff like SeoMoz, Ahref, and Majestic.
Industry News | | EcommerceSite0 -
Best way to charge my clients...........I think I finally decided
I have struggled with the best way to charge my clients FOREVER it seems and I think I finally have decided on how to proceed! ANY suggestions would be greatly appreciated! (I have read the seomoz blog posts about the subject, the Art of SEO and Search Engine Optimization Secrets book and tons of blogs, etc). I got into this business because of what I was able to accomplish with my party rental companies website and what I had studied and read for months and months. Without knowing any better I tried to get into SEO and online marketing and fell straight into designing websites and subcontractors and hosting and everything EXCEPT seo work! sound familiar? I CAN'T be the only one this happened to 🙂 I have regrouped and finally gotten my FIRST pure SEO client. They agreed to pay me $3,000 over 6 months for JUST recommendations with monthly reporting on traffic, # of links, etc. My plan is to charge clients X amount of dollars broken up over 6 months - $2-5k. (that will include monthly reporting) for a list of recommendations. (on page, link opportunities, design suggestions, kw suggestions, email campaign, on and on). NO MORE $400-500 FOR A WHOLE WEBSITE - INCLUDING CONTENT CREATION! (I was stupid enough to do this - TWICE! I like doing it this way so I can focus on giving them maximum value right from the get go and not slowing spoon feeding my knowledge out to them or them getting burned out after 2 months and not wanting to continue because they haven't seen a miracle yet. I will justify the clients investment by dividing that lump sum by $75 an hour (low for some of you I know) and track the time I spend researching links, their competitors, their on page, etc. and include it in my monthly report. I plan to give my first client their report in a few weeks and it will be pretty comprehensive but not EVERY thing I can think of but enough to impress. They are welcome to pursue the links I found, make the site changes, etc themselves OR I will be happy to have ALL my recommendations implemented for them for a reasonable, fair amount. If they want me to do it I will explain my staff will be doing the work and it will be $25 +/- an hour vs. $75 Sorry for the long post and thanks for hanging in there if you read this far! 🙂 I would love any suggestions or flaws with my plan! Thanks in advance and have an AWESOME week! Matthew
Industry News | | Mrupp441 -
What does the New Frontier of Search Look Like? (Mobile and Tablet)
I'd like to start a discussion thread on the direction of search as it applies to mobile and tablet. Jeff Haden, one of our Inc.com contributors, wrote an article headline stating that SIRI would be the end of SEO. However, what the article really talks about is the direction mobile search is likely to take: 1. Search results will be bypassed 2. Even more emphasis on local 3. PPC will be irrelevant 4. Emphasis on social media I think these insights are fairly intuitive and it will be really interesting to see how the medium for mobile and tablet develops. It will be interesting to see what technologies will shape the means by which users find information and not just the search intent of the user. Please add any insights you may have or good reads you'd like to share here.
Industry News | | inc.com0