Google Publisher status
-
Hi all, I just wondered what the general opinion was with regard getting Google publisher status for medium to large organisations. Lots of our clients write a lot of articles & publications and it would be interesting to get some thoughts on how others view Authorship & in particular Publisher credentials.
Thanks!
-
Many thanks for your reply and suggestions, you have certainly shed some light on the situation and the article mentioned was excellent, a great resource. Thanks again!
-
First, I'd look at this great essay by Mark Trapenhagen (a speaker at this year's MozCon and renowned expert on Google+, by the way) to get some background on authorship following Google's removal of author photos. Here's a summary of his final points:
1. Authors still matter
2. Bylines are not invisible
3. Author and publisher images still appear in personalized search
4. Authorship builds your "author" data in Google
5. Google remains committed to author authority in search
This final point, I think, is most important. When I was at SMX West, a Google executive hinted that Google is looking into some type of "Author Rank" in the future. Mark has more thoughts here.
Building the Google+ profiles of both organizations and individuals is very important for the future. While there are a lot of problems with any "Author Rank" -- people trying to misapply it, assign it to inappropriate pages, and incorrectly implement it -- but once Google can figure that out, I would bet that they will use it.
So, starting yesterday, I would use publisher markup for the organization's brands and authorship markup for the individuals who write for those organizations. It's that that difficult to setup, and I would bet that the returns will be great -- as long as you keep producing quality content and building the organizational and individual brands!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Webmasters Quality Issue Message
I am a consultant who works for a website www.skift.com. Today we received an automated message from Google Webmasters saying our site has quality issues. Since the message is very vague and obviously automated I was hoping to get some insight into whether this message is something to be very concerned about and what can be done to correct the issue.From reviewing the Webmasters Quality Guidelines, the site is not in violation of any of the guidelines. I am wondering if this message is generated as a results of licensing content from Newscred, as I have other clients who are licensing content from Newscred and getting the same message from Google Webmasters.Thanks in advance for any assistance.
Technical SEO | | electricpulp0 -
Google Local Gone Loco
I am a bankruptcy attorney in Southern California. I have been doing my own SEO since I had a couple of bad experiences paying someone to "do" it in the past. If you want it done right, do it yourself I suppose. Anyway, I have been ranking well in Google local results. At first I peeked in at 3/3 showing on the first page of the searches. Then I climbed to Number 2 in local searches, probably as a result of finding sites and making sure my addresses, phone numbers and business names were all correct. However, this week (as I climbed to #3 spot in the local search for my city+ bankruptcy attorney, my Google local result dropped to page 2. One of my employees rated me on google local and gave me a google + which is gone and the pictures that I uploaded to Local Google are gone. I don't know if this is some kind of penalty because an employee gave me a rating (they were completely up front about working for me) or if something else is going on. I was also trying to claim my business on Yahoo (which resulted in some kind of "Account Suspension"). I have no idea what is going on. You can take a look at my site if it helps: http://ashcraftfirm.com We are trying to rank for "murrieta bankruptcy attorney" Thanks for any help you can provide.
Technical SEO | | gcashcraft0 -
2 websites 1 Google account?
quick question, I have set up my second website purely for seasonal stock so getting it online early ready for when the time is right. But i only have a single web master tools & ad words account, would there be any problem with the single accounts having the details for both websites? or would it be wise to have separate accounts for each site?
Technical SEO | | GarethEJones0 -
Server crashed - What should I do regarding Google SERP´s?
We have several travel websites in Uruguay since 2003. These sites have a very high PR and Trust. The server where all our sites are hosted has crashed and we have been for 2 days now trying to fix all this mess. We hope this problem will be fixed today. Please I really need to know what should I do regarding Google. I mean one of our sites has been ranking in top 1 positions for more than 150 keywords. Will we loose all that? What can we do about it? It´s the first time this has happened to our sites.
Technical SEO | | ceci27100 -
Help - just disappeared from Google
My google listings have disappeared in the last few days. I used to have positions 1, 2, 3, and sometimes 4 on page 1, but since the last update (19th?) it appears I have been dropped? My domainn is www.eseyo.com and the search terms I used to acheive results for were "seo in brentwood" and "seo brentwood" I even created a screencast of my success some time ago for a blog post: http://www.eseyo.com/seo-in-brentwood/ Is there anything that I can do to get these listings back? I have not done anything too naughty in terms of tactics. Purchased a few fiver gigs to get some fake social likes but that is it the rest was all true links and listings. your help and advice most appreciated. Scott.
Technical SEO | | eseyo0 -
Odd Google Indexing Issue
I have encountered something odd with Google indexing. According to the Google cache my site was last updated on April 6. I had been making a series of changes on April 7th and none of them show up in the cached version of the site (naturally). Then, on the 8th, my rankings seem to have dropped about 6 places and the main SERP is showing a text that isn't even on the Web site. The cached version has the correct page title from the page that was indexed on the 6th. How do I learn where Google is picking this up from? There is a clean page title tag on my Web site. I've checked the server, etc to see what's going on. The text isn't completely unrelated, but it definitely impacted my ranking. Does Google ever have these hiccups when indexing?
Technical SEO | | VERBInteractive0 -
Why is google ignoring my sitelinks demotions?
I'm referring to the sitelinks that appear in the SERPs when searching for my brand name. 6 subpages come up- some found in my main navigation, some not. 3 of the 6 sitelinks have been demoted in Webmaster Tools under "Site Configuration > Sitelinks." I realize that they say in their instructions: "Google doesn't guarantee that demoted URLs will never appear as a sitelink, but we do consider a demotion a strong hint that we'll try to honor when generating sitelinks." I am just surprised they would ignore 3 of the demotions and for so long. The pages that are demoted do not have very many internal links pointing to them (unlike other pages of my site that are targeted specifically). Also, the site has tens of thousands of pages to choose from. Why are they ignoring my request? What else can I do to fix this?
Technical SEO | | Hakkasan0 -
Google places address missing
I have a google places acct that used to rank fairly well. Then i changed addresses and updated the places account. It stopped ranking and whats worse is that the address will not show up in the listing. I have gone back in and edited it, verified it, done everything, but the address does not show on the places page or google results. It shows the city but not the actual address. Ideas?
Technical SEO | | webfeatseo0