60 countries, 1 website. How to develop this?
-
I've been asked to rank the website of an international association under the same keywords but in multiple languages (they rank very highly for English speaking countries), however they only have the one website with 1 .com domain.
Question: Is the better approach to translate the site in multiple languages and then allow people to select the language they desire?
OR
Buy ccTLD and run the site multiple times in different languages as separate entities?
-
Thanks guys really appreciate the advice. We've decided to buy the CCTLDs and hold them (to avoid anyone else from taking them) but we're going to move ahead and follow your suggestions of using HREFLANG.
-
This is a question that has been asked many times, but there isn't really a right answer. It's really a case of which setup best suites your needs.
However, using HREFLANG, you can have just a single website. Here is the situation you have (take from Google).
- Your site content is fully translated. For example, you have both German and English versions of each page.
Doing this, you don't need to worry about duplication issues.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
SEO transfer to new website
My website currently has some strong SEO and i will be re-developing the website on a wordpress platform...which will change many of the existing URL. Will this affect the current pages that are well indexed in Google? Does using Wordpress or changing the URL extension (.html to .php) make a difference? If i want to make a clean transition without effecting our existing SEO...what are some essential steps i need to take? Example. Current page is www.mydomain.com/name.html .... and the new URL would be www.mydomain.com/product/name.php Thanks
Intermediate & Advanced SEO | | Souk0 -
Duplicate content on sites from different countries
Hi, we have a client who currently has a lot of duplicate content with their UK and US website. Both websites are geographically targeted (via google webmaster tools) to their specific location and have the appropriate local domain extension. Is having duplicate content a major issue, since they are in two different countries and geographic regions of the world? Any statement from Google about this? Regards, Bill
Intermediate & Advanced SEO | | MBASydney0 -
Scarce niche websites for link building
Hello! A small company from Mexico that offers cleaning services for home & businesses wants to rank on the first page of Google. The Good: Every month they give away stuff (discounts and/or a free service) and they also participate in campaigns that support non-profitable organizations & charity. So there is plenty of material for me to build some backlinks and to create some interesting content. Their competitors have 0 SEO. I have been doing my homework and none of their competitors websites that are ranking on the top 5 are doing any kind of SEO. But they have had their website for a long time and they probably have a decent amount of traffic per day. Open Site Explorer shows minimal to no websites pointing to them. Google Adwords has increased their sales. They are using virtually nothing as budget and it is helping, but they want organic SEO. The Bad: Blogs seem to be dead in Mexico. And that is one of my strongest ways to create backlinks. I usually get a blogger to write about the company I'm working for to create backlinks and works like a charm in countries were SEO is prehistoric. Usually it takes me very little effort to accomplish a website to rank very well in this kind of scenario, but I'm having trouble this time. The Something: I have been able to boost their rankings with basic SEO in a month but I'm stuck in page #2-5 on their most important keywords. The Ugly: I'm out of ideas. And their budget isn't good enough to apply paid strategies. Any ideas?
Intermediate & Advanced SEO | | Eblan0 -
Where to begin (SEO-wise) with my Website?
Hello, We hired a company to design an e-commerce website for us. Along the way they did some initial SEO design, but we are clearly a long way from where we need to be. I'm not a web-designer or a knowledgeable SEO person. I have the website linked to webtools, google analytics and obviously this site as well. I've been toying with the idea of just trying to accomplish some SEO myself, but the more I read about SEO, the more daunting it seems. I'm a full-time military pilot, so this seems like it involves more time than I have to give. Where do I begin? My Website www.phoenixprintingsolutions.com Thanks in advance
Intermediate & Advanced SEO | | JRodBeMe0 -
Merging two websites to one...
Hi all. Could do with a second opinion on this please... At present a client of ours owns two shops (both doing the same but in towns about 20 miles apart - they sell flooring, but using different names) and has a website for each. The plan is to rebrand both of these stores the same and merge both websites into one. The problem comes that both of the individual websites rank very well in their respective Google Local search results and I fear that killing one of the sites will mean that one store will vanish from the local listings. One domain is a DA 45 and the other a DA 11 so the plan is to use the stronger of the two domains. The question I would like to ponder with people wiser than myself is how can we ensure that the new single domain ranks for both locations in the local? Would the easiest solution be to have pages such as domain.com/store1 and domain.com/store2 with full listings for that store inc name, address, phone number, customer reviews etc? At present the DA 45 domain ranks very well in it's Google local so we need to find a way to change the homepage of that to have both the stores phone numbers but without affecting the local listing. I was considering adding the second phone number as a text based image so that it's visible for people but not for bots Finally, would 301 redirecting the now unused store to domain.com/store2 help with ensuring that we do not lose any local listing for that keyword? If not, are there any suggestions people could offer up Many thanks for any help and sorry for the very long question Carl
Intermediate & Advanced SEO | | GrumpyCarl0 -
Should we Use rel=canonical in ccTLDs websites
We have multilingual eCommerce websites with some content variations but majority of the content remains the same We have used rel=alternate hreflang on corresponding ccTLDs respective countries. for example on example.com -which is the oldest of these sites- we have used Now should we also use link rel="canonical" href="example.com" on all ccTLDs? What are the advantages and disadvantages of using it?
Intermediate & Advanced SEO | | CyrilWilson0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0