Site structure headache
-
Hello all,
I'm struggling to get to grips with a websites site structure.
I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages.
For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice?
Also isn't a content hub similar to having doorway pages?
let me know what you think!
William
-
Hello Bruce,
It was about promoting our ecommerce services - and all the different areas of that really...
Thanks
William
-
HI William
Are you taking about your site promoting your Ecommerce services, or the actual E-commerce sites you are developing?
Thanks
Bruce
-
Thanks Travis, this makes sense
-
There are a couple of different meanings for a content hub. Both of which seem fine to me, so long as one doesn't churn out 'low quality' stuff. The latter would be more like a crap in fan approach.
So you could have a very high overview - but in-depth piece. Then you could write quality pieces that focus on facets of that. Ecommerce is definitely deep and wide enough for that approach. What could possibly be wrong with that?
A doorway page is generally just crap/cloaking. The link, to me, is a pretty good overview. So long as your pages aren't constructed or behave as such, you should be okayish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Indexed but not Cached?
I launched a new website ~2 weeks ago that seems to be indexed but not cached. According to Google Webmaster most of the pages are indexed and I see them appear when I search site:www.xxx.com. However, when I type into the URL - cache:www.xxx.com I get a 404 error page from Google.
Technical SEO | | theLotter
I've checked more established websites and they are cached so I know I am checking correctly here... Why would my site be indexed but not in the cache?0 -
I noticed all my SEOed sites are getting attacked constantly by viruses. I do wordpress sites. Does anyone have a good recommendation to protect my clients sites? thanks
We have tried all different kinds of security plugins but none seem to work long term.
Technical SEO | | Carla_Dawson0 -
Term for how content or data is structured
There is a term for how data or content is structured and for the life of me I can't figure it out. The following is the best I know of how to explain it: magnolia is of Seattle. Seattle is of Washington. Washington is of the US. US is of North America. North America is of Earth. etc etc etc etc. Any help is much appreciated. I'm trying to use the term to communicate It's application to SEO in that Google analyze how information is structured to understand the breadth and depth of your sites content...
Technical SEO | | BonsaiMediaGroup0 -
Multilingual blogs and site structure
Hi everyone, I have a question about multilingual blogs and site structure. Right now, we have the typical subfolder localization structure. ex: domain.com/page (english site) domain.com/ja/page (japanese site) However, the blog is a slightly more complicated. We'd like to have english posts available in other languages (as many of our users are bilinguals). The current structure suggests we use a typical domain.com/blog or domain.com/ja/blog format, but we have issues if a Japanese (logged in) user wants to view an English page. domain.com/blog/article would redirect them to domain.com/ja/blog/article thus 404-ing the user if the post doesn't exist in the alternate language. One suggestion (that I have seen on sites such as etsy/spotify is to add a /en/ to the blog area: ex domain.com/en/blog domain.com/ja/blog Would this be the correct way to avoid this issue? I know we could technically work around the 404 issue, but I don't want to create duplicate posts in /ja/ that are in English or visa versa. Would it affect the rest of the site if we use a /en/ subfolder just for the blog? Another option is to use: domain.com/blog/en domain.com/blog/ja but I'm not sure if this alternative is better. Any help would be appreciated!
Technical SEO | | Seiyav0 -
Why is this site ranking so good?
Site in question: http://bit.ly/aBvVbm Our main competitor in the UK seems to be ranking extremely good for the keyword "jigsaw puzzles" even though their linking profile doesn't seem all that great? They mainly have site-wide links on 2 of their other ecommerce sites which seem to be given them their ranking power as this equals to 100's of links. Does sitewide links on 2 sites really give this much ranking power or am I missing something?
Technical SEO | | Tonyy30 -
My site has vanished from google
Hi my site has vanished from google. We have been for a very long time. for example if you put in gastric band hypnotherapy then we would be first page number two and also lots of other keywords but now we have vanished from google and i do not know why or how to solve this. can anyone please help me and help me understand what i need to do to solve this please My site is http://www.clairehegarty.co.uk I am not sure if i have been banned or why i have dropped out of google
Technical SEO | | ClaireH-1848860 -
How do I set up a site review for a password protected site?
We need to conduct a SEO analysis for a website that is on a private, password protected development site -- is there anyway for SEOMoz tools to access and analyze a PW protected site? Thank you, Sara Merten
Technical SEO | | kev110 -
Impact of 401s on Site Rankings
Will having 401s on a site negatively impact rankings? (e.g. 401s thrown from a social media sharing icon)
Technical SEO | | Christy-Correll0