Direct Traffic has Dropped 48% to Last Year
-
Since February of 2013 our organic traffic at http://www.weddingshoppeinc.com had been declining. We were able to get traffic back up to par with numbers from the previous year by December of 2013. In March of 2014 our direct traffic took a major hit and hasn’t improved. We know our mobile traffic is part of the problem, but the issue has affected traffic from desktop and mobile devices.
Is this an organic traffic problem, or is our decrease in direct traffic coming from somewhere else?
Has anyone else seen this issue, or does anyone have advice?
Here is what we’ve already looked into and updates to note:
- Before this issue, when we compared organic and direct traffic, direct was usually half of what organic was (i.e., if organic was at 10 visitors, direct was at 5). However organic traffic has followed normal trends and direct has dropped.
- In August we updated our .net code to MVC to drop our first byte from 1,700 to 300 milliseconds. However, if you look at our m. site, it’s around 1,000 milliseconds.
- We changed our SEO strategy in May to follow best practices. We’ve been rewriting old content. We haven’t ever done any black hat SEO, just have some old blogs from 2010-2012 that have too many keywords. These are getting edited.
- In March we moved our images to a CDN for our images.
- We’re currently working on server errors and broken links, but nothing significant changed around March to affect our traffic.
Very recently, our web developers said that they believed our direct traffic had been getting tracked wrong in Google Analytics prior to March 2014. However they think they fixed the issue in a March push. We've taken this theory into account, but we also see a drop in revenue at the time of their push that correlates with the drop in traffic, so we know there’s a bigger issue.
Any input you can provide would be greatly appreciated!
-
Thanks for the feedback! We have looked at the mobile vs. desktop and both are down. I segmented just the mobile and it doesn't appear that any browser type is the cause. I do recall us reviewing the iOS issue awhile ago but that didn't appear to be the issue we saw this March. The missing direct traffic has not moved to another channel either and online sales have decreased so we haven't been able to identify this as a incorrect GA implementation.
We have seen some issues with organic traffic too. Since a certain amount of direct / none traffic is organic, do you think this could be an organic SEO issue? The percentage decrease of direct traffic is higher but the actual decreased number of sessions for direct/none and organic are comparable.
-
Hi
There was a Google Update in March: http://moz.com/google-algorithm-change
Developers have a tend of not implementing GA properly and tracking things incorrectly - our developers do it all the time.
If your developers are saying its been tracking wrong, which channels have been affected, are these channels now up and Organic down since they made the changes.
If you have access to Search metrics - has your Search Visibility dropped over the same time period.
I would then do some further digging as Fabio touched on, and as well as what devices aren't performing as well, what pages aren't performing as well. What has changed on these pages.
Or is it a simple case - you have stayed pretty still and your competition has caught up to you and over took you?
-
Hi Jimmy,
Any chance you split that traffic by Mobile vs Desktop and then on Mobile traffic check the direct traffic by device? Sometimes it is related to a specific device or browser that is sending the wrong referral data.
I remember this Cyrus post, about Bing traffic (https traffic) showing as direct traffic. And there is also a post by Shahzad Abbas from Define Media on iOS traffic messing up with analytics reports. Maybe you can read those and have some insights.
Cheers,
Fabio
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our organic homepage traffic just recently spiked from about a typical under 20 per weekend to about 820 -- what could be causing this?
Website: http://www.myinjuryattorney.com Our homepage typically receives under 20 organic visitors per weekend, but I just checked traffic this morning, and it was at a whopping 821 for just Saturday and Sunday. It's already at 212 this morning. I'm heavily assuming this is fake traffic as there were about 818 drop offs after visiting the homepage, an 84.41% bounce rate, and an average session duration of 5 seconds. Our typical metrics -- last weekend for example, were: 13 visitors to the homepage, 38% bounce, and an average session duration of 1 minute 26 seconds. Does anyone know who or what could be causing this? Could it be a competitor using negative SEO of some sort? Thank you in advance.
White Hat / Black Hat SEO | | marketingdepartment.ch1 -
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
White Hat / Black Hat SEO | | seequs2 -
Block unwanted traffic
Hello everyone, I have started developing a website about 45 days ago. I have noticed that I'm receiving traffic from adult websites. I've been tracking the traffic via GA. I have not started my link build process yet, but I'm still receiving about 15 to 30 visits per day from these websites. I've had this domain name without use for about 5 years. The domain name was originally registered in 1998. I don't have a background on the previous owners so I wouldn't know their SEO practice. What's the best practice to block this traffic? Google has yet to index the domain by the brand keyword. I feel the referring traffic could be affecting my SERPs. Bing has already index the site and started referring traffic by the brand keyword. Yes, the brand keyword is on the domain name (brandkeyword.com). Thanks in advanced.
White Hat / Black Hat SEO | | vndflkvnlkzdfnv0 -
80% of traffic lost over night, Google Penalty?
Hi all.
White Hat / Black Hat SEO | | Hemjakt
I have a website called Hemjakt (http://www.hemjakt.se/) which is a search engine for real estate currently only available on the Swedish market. The application crawl real estate websites and collect all estates on a single searchable application. The site has been released for a few months and have seen a steady growth since release, increasing by 20% weekly up to ~900 visitors per day. 3 days ago, over night, I lost 80% of my traffic. Instead of 900 visitors per day I'm at ~100 visitors per day and when I search for long, specific queries such as "Åsgatan 15, Villa 12 rum i Alsike, Knivsta" ( <adress><house type=""><rooms><area> <city>), I'm now only found on the fifth page. I suspect that I have become a subject of a Google Penalty. How to get out of this mess?</city></rooms></house></adress> Just like all search engines or applications, I do crawl other websites and scrape their content. My content is ~90% unique from the source material and I do add user value by giving them the possibility to compare houses, get ton of more data to compare pricing and history, giving them extra functionalities that source site do not offer and so on. My analytics data show good user engagement. Here is one example of a Source page and a page at my site:
Source: http://www.hemnet.se/bostad/villa-12rum-alsike-knivsta-kommun-asgatan-15-6200964
My Site: http://www.hemjakt.se/bostad/55860-asgatan-15/ So: How do I actually confirm that this is the reason I lost my traffic? When I search for my branded query, I still get result. Also I'm still indexed by Google. If I am penalized. I'm not attempting to do anything Black Hat and I really believe that the app gives a lot of value to the users. What tweaks or suggestions do you have to changes of the application, to be able to continue running the service in a way that Google is fine with?0 -
Does this look like a Penguin drop to you?
Hi Folks, This is my first post here. Psyched to be part of this great community. I have a site that's seen a steady drop in Google organic traffic since September of last year. Slow at first, then picking up speed in late January, then in a free-fall in May. Things are finally flattening out, but I'm left with 30% of my former traffic. See graph. I've been thinking that this was caused by Penguin. Back in 2006-2009, I used free directory submission services, and it looked like I was finally getting penalized for it. However, from the research I've done so far, it looks like websites hit by Penguin see a decrease in traffic over a couple days, not six months. Should I concern myself with disavowing those spammy directory links, or focus my energy elsewhere? There are other plausible explanations for the decline. I haven't posted much content on the site in recent years, and have let my blog go fallow. Obviously, this needs to be fixed. My question is, in addition to my content development and quality linkbuilding efforts, should I be worried about those spammy links? For the record, this is a high-quality informational site with lots of high-quality links mixed in with the spammy ones. Thanks for any insight you can offer. qozm7Rr.png
White Hat / Black Hat SEO | | srmaximo0 -
SERP dropping along with competitors - Google algorithm mix up?
I am hoping someone will have some insight as our recent ranking drop has been driving me crazy trying to figure out what happened. Our site is www.dgrlegal.com. We've been building links by creating quality content and getting others to link to it. We've seen our rankings rise to 3 for a number of keywords. Suddenly around March we saw a pretty drastic drop but only for certain keywords (maybe a Penguin hit?). For example, "new jersey process service" still has us ranked 3rd but "new jersey process server" sees us much lower around 19. I've noticed several competitors have dropped while one has risen so is this negative SEO? Probably not as our backlink profile doesn't seem suspicious but it has me very confused. We've received no warnings or notices from Google. The only thing I see is that our indexed pages went from 13 to 98 in January and have been now steadily increasing to 129, although I thought this would be a positive. Any suggestions or thoughts? I thought maybe things would shake out but it hasn't happened as of yet - we just keep dropping.
White Hat / Black Hat SEO | | amandadgr0 -
My Site having a drop in traffic with eash passing month
Hi, I'm running a text message site mixsms.com from 2009. It was performing good till Oct 2012. In the end of Nov 2012 I noticed a drop in traffic and then with each passing month I'm getting 1500-2000 unique visitors drop. In Oct 2012 my daily unique visitors were 15000+ each day and now it is just having 2000 after Feb end. I've done several things to improve my site. I changes the template, removed all unnecessary html elements, changed seo structure (optimize with all modern seo techniques). Stop backlinking from Nov 2012 but instead of getting improvements I'm continuously having a drop in traffic. I'll highly appreciate your time if you look into site deeply to findout exact issues that are causing for this drop. I'm even ready to hire any seo consultant if he is pretty sure to get 100% results. Thanks in advance for your support
White Hat / Black Hat SEO | | intelmixx0 -
My page rank dropped by 20 places 1 day before it was cached....any connection?
Hi I've been rather silly and been linking out to other websites for reciprical links. I added about 20 and just discovered some were bad neigbourhoods. On Sunday my rankings tanked but the page was only cached the following day on the Monday. Just wondering if there is any connection. I genuinely did not know that linking out could was bad and have removed all reciprical links as a precaution.
White Hat / Black Hat SEO | | BelfastSEO0