Are links still considered reciprocal if the link from one website is rel="nofollow" and the other isnt ?
-
Im working on a site that has some press coverage due in the next couple of days from quite a big site in the niche. The press outlet has requested that we link back to the content they post about us, they said the link can be
rel="nofollow"
if we'd prefer.Id really like to get the full benefit of the link back to our website, obviously if i did a straight link back to the 3rd party press site the links would be reciprocal and cancel each other out in terms of "link juice", but i was wandering if we make our link back to the 3rd party
rel="nofollow"
will we still get the full benefit of their link to us in terms of link juice ? ie. having the link back to them, but nofollow wouldn't been seen as a reciprocal link. ?(Obviously either way there is still benefit of having the link even if it reciprocal as it will send traffic to our site, but just no "link juice")
Note - Ive used the phrase"Link Juice" for lack of a better term, any ideas on how else to refer to this ?
-
That's a pretty big debate, actually. Google's Matt Cutts has said that they don't provide any SEO value, but that doesn't necessarily mean that they hurt you. In my opinion, they're still useful for their intended purpose—informing the press about newsworthy events.
By my understanding, best practices include 1) make sure the links in the press release are nofollowed, and 2) avoid posting the press release verbatim on your own site.
This actually came up in Q&A back in March. That thread might help clear things up for you. There are a few articles linked in the original post if you really want to get into things.
Sorry that's not a more definitive answer. As I said, it's definitely something that's debated.
-
Hi Matt, Its a press release that i submitted, but i believe they are taking the info in the press release and generating another piece of content from it rather than copy, pasting and publishing.
When we have submitted releases in the past i would say 80% if not more go for the copy, paste and publish approach, is this / could this content be seen as negative by Google ?
-
Hi there!
I don't believe that would be considered reciprocal linking, so you should be safe.
Patrick's advice on handling press releases is solid. Just to clarify, though, did you submit a press release, or is this organic press coverage?
-
Hi there
I would ask that all press releases that link to you be "nofollow" - Google has some thoughts on this sort of thing, because it will appear on multiple sites.
Keep in mind, a nofollow link still provides value if the site the link is on provides traffic and value to the users that see it. If it doesn't, then you shouldn't want the link to begin with. Don't be afraid of nofollow links, just make sure they are relevant and beneficial to your site and whoever will see the link.
Hope this helps - good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Merge 2 websites into one, using a non-existing, new domain.
I need to merge https://www.WebsiteA.com and https://www.WebsiteB.com to a fresh new domain (with no content) https://www.WebsiteC.com. I want to do it the best way to keep existing SEO juice. Website A is the companies home page and built with Wordpress Website B is the company product page and built with Wordpress Website C will be the new site containing both website A and B, utilizing Wordpress also. What is the best way to do this? I have research a lot and keep hitting walls on how to do it. It's a little trickier because it's two different domains going to a brand new domain. Thanks
Technical SEO | | jarydcat10 -
Homepage "personalisation" - different content for different users
Hi Mozians, My firm is looking to present different content to different users depending on whether they are new, return visitors, return customers etc... I am concerned how this would work in practice as far as Google is concrened- how would react to the fact that the bot would see different content to some users. It has the slight whiff of cloacking about it to me, but I also get that in this case it would be a UX thing that would genuinely be of benefit to users, and clearly wouldn't be intended to manipulate search rankings at all. Is there a way of acheiving this "personalisation" in such a way that Google understands thay you are doint it? I am thinking about some kind of markup that "declares" the different versions of the page. Basically I want to be as transparent about it as possible so as to avoid un-intended consequences. Many thanks indeed!
Technical SEO | | unirmk0 -
As a beginner in SEO, how do I do 302 redirects/ rel="canonicals"
One of the things Inseem to leave undone is failure to do 302 redirects or rel="canonicals" on my site www.johannesburg.today. Please help .
Technical SEO | | Gain40 -
Link rel next previous VS duplicate page title
Hello, I am running into a little problem that i would like to have a feedback on. I am running multiple wordpress blogs and Seo Moz pro is telling me that i have duplicate title tags on canadiansavers.ca vs http://www.canadiansavers.ca/page/2 I can dynamically add a page 2 to the title but I am correctly using the link rel: next and rel:previous Why is it seen as a duplicate title tag and should i add the page 2, page 3... in the meta title thanks
Technical SEO | | pixweb0 -
Penalization for Duplicate URLs with %29 or "/"
Hi there - Some of our dynamically generated product URLs somehow are showing up in SEOmoz as two different URLs even though they are the same page- one with a %28 and one with a 🙂 e.g., http://www.company.com/ProductX-(-etc/ http://www.company.com/ProductX-(-etc/ Also, some of the URLs are duplicated with a "/" at the end of them. Does Google penalize us for these duplicate URLs? Should we add canonical tags to all of them? Finally, our development team is claiming that they are not generating these pages, and that they are being generated from facebook/pinterest/etc. which doesn't make a whole lot of sense to me. Is that right? Thanks!
Technical SEO | | sfecommerce0 -
Can I reduce link count by no following links?
Hi, A large number of my pages contain over 100 links. This is due to a large drop down navigation which is on every page. To reduce my link count could I just no follow these navigation links or would I have to remove the navigation completely?
Technical SEO | | moesian0 -
Still Use Nofollow Home?
I was wondering how many of you are still nofollowing the Home button or anything else for that matter? I thought NoFollow was getting a little outdated, but I still see it lots of places. Thoughts?
Technical SEO | | poolguy0 -
Linking from other language websites passes juice or not?
If i get links from websites with different language than english - has the same sort of field (business type) ... will that pass juice or not? Is it worth linking or not?
Technical SEO | | mosaicpro0