Dealing with Omitted Page
-
For my most competitive term, the wrong page ranks (and not well either). The landing page I built for it has never shown up for that term except after I include the omitted results. The page that does rank is category page page above it. All that's fine, because neither page was all that great...BUT, I have completely re-written the content for the landing page, got local area pictures, local testimonials and a video. So here's my question:
Should I put all that content on the landing page that's been omitted or tweak the page that ranks and put it there? To me it makes the most sense to put the content on the page that has been omitted, but I don't know how google treats pages that have been omitted in the past. Is it going to have some sort of bias against the page, because it was omitted so many times earlier for that keyword? Or, will it be treated just like any other page, and if the content is good enough, then it will rank just fine.
If anyone's dealt with this, then I'd love to hear all about it!
Thanks,
Ruben
-
Usually a page is omitted because it's very similar to another page on your site, and Google has determined that the other page is more important. Since the category page is probably higher up in your site architecture, it would make since that Google would rank the other page. Now that you've put the effort into making your landing page more unique, I would give that a chance to rank. One thing you can do is find additional places on your site to point some internal links to your landing page, and try to build some links from other sites to that page as well. That will help you tell Google "hey, this page is important." Good luck!
-
It's hard to say without knowing the specifics and how these two measure up regarding their import, but I'd say give the landing page a go. After a month or so, if it still hasn't started ranking as well as you'd like, maybe consider tweaking the content even more on the landing page. Assuming this landing page could really move some KPIs for you, it's a semi-risk worth taking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sizable decrease in amount of pages indexed, however no drop in clicks, impressions, or ranking.
Hi everyone, I've run into a worrying phenomenon in GSC and im wondering if anyone has come across something similar. Since August, I have seen a steady decline in the number of pages that are indexed from my site, from 1.3 million down to about 800,000 in two months. Interestingly, my clicks/impressions continue to increase gradually (on the same pace they have been for months) and I see no other negative side affects resulting from this drop in coverage. In total I have 1.2 million urls that fall into one of three categories, "Crawled - currently not indexed", "Crawl anomaly", and "Discovered - currently not indexed" Some other notes - all of my valid, error, and excluded pages are https://www. , so I don't believe there is an issue with different versions of the same site being submitted. Also, my rankings have not changed so I tentatively believe that this is unrelated to the Medic Update. If anyone else has experienced this or has any insight to the problem I would love to know. Thanks!
Algorithm Updates | | Jason-Reid0 -
How to hide our duplicate pages from SERP? Best practice to increase visibility to new pages?
Hi all, We have total 4 pages about same topic and similar keywords. These pages are from our main domain and sub domains too. As the pages from sub domains are years old and been receiving visits from SERP, they stick to 1st position. But we have recently created new pages on our main domain which we are expecting to rank on 1st position. I am planning to hide the sub domain pages from SERP using "Remove URLs" for some days to increase visibility to new pages from main domain. Is this the right and best practice to proceed with? Thanks
Algorithm Updates | | vtmoz0 -
Why Is The Wrong Page Ranking?
In the past two weeks, I've seen some movement in ranking for "Tampa Personal Injury Attorney." The problem is that this page: http://www.kempruge.com/personal-injury/ is the one that's ranking and not this page: http://www.kempruge.com/location/tampa/tampa-personal-injury-legal-attorneys/ which is the one I've been working on. Also, the former page has made it to page 4 (not great) but better than 7, which is what the latter page was. In addition, the latter page now doesn't rank at all (or at least not in the first 16 pages). Finally, according to Moz, the latter page (the one that no longer ranks) is my second best page after my homepage. I just don't understand this at all. Is this a fluke? Should I just try to work on the page that's ranking higher over the page I've put the time into? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
How to content marketing: Should my blog posts link to my sales page?
Hi, I've been doing a weekly blog making sure that each blog post contains my money keywords in the text, sometimes in h2 tags etc. My blog posts never contain any links to my actual sales page. Should I link each blog post to my sale page or is it overdoing it? Will internal linking of all my blog posts to my sales page will improve its page authority or have any SEO benefits? What about using exact match anchor text on these internal links? I couldn't find any resource online about this matter. Thank you for your opinion and help! -Marc
Algorithm Updates | | marcandre0 -
How come google image search doesn't link to the right page?
For one site I work with the images link to the home page of the site rather than the page the image lives on. I think this is hurting my bounce rate quite a bit. Thoughts?
Algorithm Updates | | NetvantageMarketing0 -
Not necessary to have keywords in the page? Do you agree?
I am being told by my SEO consultants that: "According to present Google algorithm it is not necessary to have keywords in the page. What is more required is the content is relevant to the page and whether visitors will stay on that page or not. If visitors stay for a longer time in your site it add bonus to the ranking of the site. So I think it is not necessary to add key phrases in the content." Do you agree?
Algorithm Updates | | PegCorwin0 -
Best Practices for Page Titles | RSS Feeds
Good Morning MOZers, Quick question for the community: when creating an RSS feed for one of your websites, how do you title your RSS feed? Currently, the sites I'm managing use the 'rss.xml' for the file name, but I was curious to know whether or not it would, in any way, benefit my SERP if I were to add my domain to precede the 'rss.xml', i.e. 'my-sites-rss.xml' or something of that nature. Beyond that, are there any 'best practices' for creating RSS feed page titles or is there a preferred method of implementation? Anybody have any solutions
Algorithm Updates | | NiallSmith0 -
Difference in which pages Google is ranking?
Over the past two weeks I've noticed that Google has decided to change which pages on our site rank for specific keywords. The thing is, this is for keywords that the homepage was already ranking for. Due to our workload, we've made no changes to the site, and I'm not tracking any additional backlinks. Certainly there are no new deep links to these pages. In SEOmoz dashboard (and via tools/manual checking with a proxy) of the 24 terms we have first page ranking for, 9 of them are marked "new to top 50". These are terms we were already ranking for. Google just appears to have switched out the homepage for other pages. I've noticed this across a couple of client sites, too, though none to the extent that I'm seeing on our own. Certainly this isn't a bad thing, as the deeper pages ranking means that they're landing on the content they want first, and I can work to up the conversion rates. It's just caught me by surprise. Anyone else noticing similar changes?
Algorithm Updates | | BedeFahey1