Thoughts on archiving content on an event site?
-
I have a few sites that are used exclusively to promote live events (ex. tradeshows, conference, etc). In most cases these sites content fewer than 100 pages and include information for the upcoming event with links to register. Some time after the event has ended, we would redesign the site and start promoting next years event...essentially starting over with a new site (same domain).
We understand the value that many of these past event pages have for users who are looking for info from the past event and we're looking for advice on how best to archive this content to preserve for SEO.
We tend to use concise urls for pages on these sites. Ex. www.event.com/agenda or www.event.com/speakers. What are your thoughts on archiving the content from these pages so we can reuse the url with content for the new event? My first thought is to put these pages into an archive, like www.event.com/2015/speakers. Is there a better way to do this to preserve the SEO value of this content?
-
I think Egol covers it very well.
I would not be changing pages if at all possible. What I would be considering is how to get the benefit/value of traction of 2015 pages for 2016 events. There are several options.
But it could be a revamped page, a CTA which you can click on to go to 2016 page etc. Also if no page up yet after every 2015 event, you could put on the page "the 2016 events details are not known yet, however leave your email and we will contact you with details of the new event etc" - that gives an opportunity to collate details. You know your business better than anyone, so likely better strategies but the underlying principles enunciated by Egol is the way to go.
-
I have a few pages that link to content on other websites that are annual events. For many of these events, our website refers more visitors to them than they get from any other source. Sometimes more than from all of their other sources combined.
Some of the people who put on these events maintain the same URL year after year. We really appreciate that because we don't have to edit our page. Others change the year in the URL which is slightly annoying but easy. Others make up a new URL that places the event somewhere on the rump of their website where we have difficulty finding it. Others do insane redirects that often don't work properly.
My message here is really to say that if you value traffic from other websites then it is not a good idea to move your event page to a new URL every year. Doing that will orphan links, annoy the people who link to you, and might be inconsiderate to the people who help you promote the event on their own websites. Moving the URL around is also a really bad idea from an SEO perspective because you divide your link equity.
What to do with the speakers list and other information that represents a single year? If you think this information will be consumed by visitors, linked to by other websites, or pull in traffic from search then archive it as you proposed. My choice of the URL would be www.event.com/speakers/2015/ instead of www.event.com/2015/speakers/ Why? that keeps all of the speakers information in the same folder. When you have the 2016 info you simply change the URL of the index page and republish the new information overtop of the old.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content for the Home Page
Hi All, I have a Videos website which contains Videos of all types + Family safe type... The home page has sections and Videos listed. Now for SEO purpose i need to have content? this is what i read in most places. What is the kind of content i can place on a Videos website Home page? I can write about a Movie or actor but that content on Home page would that be of any use? We have a About us page etc to know who we are.. Any ideas please..
On-Page Optimization | | Nettv0 -
Duplicate Page Content
Hey Moz Community, Newbie here. On my second week of Moz and I love it but have a couple questions regarding crawl errors. I have two questions: 1. I have a few pages with duplicate content but it say 0 duplicate URL's. How do I know what is duplicated in this instance? 2. I'm not sure if anyone here is familiar with an IDX for a real estate website. But I have this setup on my site and it seems as though all the links it generates for different homes for sale show up as duplicate pages. For instance, http://www.handyrealtysa.com/idx/mls...tonio_tx_78258 is listed as having duplicate page content compared with 7 duplicate URLS: http://www.handyrealtysa.com/idx/mls...tonio_tx_78247
On-Page Optimization | | HandyRealtySA
http://www.handyrealtysa.com/idx/mls...tonio_tx_78253
http://www.handyrealtysa.com/idx/mls...tonio_tx_78245
http://www.handyrealtysa.com/idx/mls...tonio_tx_78261
http://www.handyrealtysa.com/idx/mls...tonio_tx_78258
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260
http://www.handyrealtysa.com/idx/mls...tonio_tx_78260 I've attached a screenshot that shows 2 of the pages that state duplicate page content but have 0 duplicate URLs. Also you can see somewhat about the idx duplicate pages. rel="canonical" is functioning on these pages, or so it seems when I view the source code from the page. Any help is greatly appreciated. skitch.png0 -
How to check duplicate content with other website?
Hello, I guest that my website may be duplicate contents with other websites. Is this a important factor on SEO? and how to check and fix them? Thanks,
On-Page Optimization | | JohnHuynh1 -
Duplicate content on domains we own
Hello! We are new to SEO and have a problem we have caused ourselves. We own two domains GoCentrix.com (old domain) and CallRingTalk.com (new domain that we want to SEO). The content was updated on both domains at about the same time. Both are identical with a few exceptions. Now that we are getting into SEO we now understand this to be a big issue. Is this a resolvable matter? At this point what is the best approach to handle this? So far we have considered a couple of options. 1. Change the copy, but on which site? Is one flagged as the original and the other duplicate? 2. Robots.txt noindex, nofollow on the old one. Any help is appreciated, thanks in advance!
On-Page Optimization | | CallRingTalk0 -
Duplicate Content Daily Rates
Our finance information site want to publish daily rates each day of the main currency / share etc prices. We've created a template with the main headers e.g. Eurozone. GBP v EUR 1.1762. Australia. GBP v AUD 1.1494.... and list top 20 currencies. We want to roll this out daily Mon - Friday. The only content that will change would be the rates on a daily basis. It's v useful info to users but we're a little cautious about it being seen as duplicate content. What advice would you give re title tags too in this new product rollout.
On-Page Optimization | | stevanl0 -
Same keyword for almost same content
Hi all! my site deals with a concept called "motivation" in two different categories: motivation for teachers (related to kids) and motivation for parents (related to kids all well). These two categories (in different pages and in different menus) deals with the concept through different perspectives. BUT the keyword to optimize the pages is the same. Due to the structure of the web I've been given I am in this position. I can't redesign the web (I'm not allowed to do it). Any solution related to the keyword? Should I maybe optimize one page with the keyword and in this page have a link to the other not-optimzed page?Any ideas? Thanks in advanced.
On-Page Optimization | | juanmiguelcr0 -
Duplicate content list by SEOMOZ
Hi Friends, I am seeing lot of duplicate (about 10%) from the crawl report of SEOMOZ. The report says, "Duplicate Page Content" But the urls it listed have different title, different url and also different content. I am not sure how to fix this issue.. My site has both Indian cinema news and photo gallery. The problme mainly coming in photo gallery posts. for example: this is the main url of a post. apgossips.com/2012/12/18/telugu-actress-poonam-kaur-photos . But in this post, each image is a link to its enlarged images (default wordpress). The problem is coming with each individual image with in this post. examples of SEOMOZ report 3 individual urls as duplicate content...from the same above post.: http://apgossips.com/2012/12/18/telugu-actress-poonam-kaur-photos/poonam-kaur-hot-photo-shoot-stills-4 http://apgossips.com/2012/12/18/telugu-actress-poonam-kaur-photos/poonam-kaur-hot-photo-shoot-stills-3 http://apgossips.com/2012/12/18/telugu-actress-poonam-kaur-photos/poonam-kaur-hot-photo-shoot-stills-2 Some body please advise me.. Appreciate your help.
On-Page Optimization | | ksnath0 -
Product category content!? what should it include?
Hello everyone!, I consider myself a rookie... so... please, excuse me if this is super basic or dumb!. I'm working on a ecommerce web (family business!)... and i've got this doubt. Say you've got architected your site this way...: site.com/category
On-Page Optimization | | jleandroperez
site.com/category/model_1
site.com/category/model_2 I'm mainly interested in getting the category webpages to rank high. The problem i've got is... what to put in the CATEGORY webpage!. Suppose you sale office furniture... and the category is 'chairs'... if you add content there, it won't be useful. What do you suggest me to add there?. ====== NOTE: My 'categories' webpage is split vertically, so you've got an image gallery on the left, and the product description on the right. So all of my product pages look a bit alike... and the 'category' itself has a placeholder on the right. I suspect that's why i'm not getting good rankings! THANKS in advance.0