Will link juice still be passed if you have the same links in multiple, outreach articles?
-
We are developing high quality, unique content and sending them out to bloggers to for guest posts. In these articles we have links to 2 to 3 sites. While the links are completely relevant, each article points to the same 2 to 3 sites. The link text varies slightly from article to article, but the linked-to site/URLs remain the same.
We have read that it is best to have 2 to 3 external links, not all pointing to the same site. We have followed this rule, but the 2 to 3 external sites are the same sites on the other articles. I'm having a hard time explaining this, so I hope this makes sense.
My concern is, will Google see this as a pattern and link juice won't be passed to the linked-to URLs, or worst penalize all/some of the sites being linked to or linked from?
Someone I spoke to had suggest that my "link scheme" describes a "link wheel" and the site(s) will be penalized by Penguin. Is there any truth to this statement?
-
ok, you said link scheme and that text viries slightly, im sorry if I missunderstood your question.
Does the pages linked in B or C have a link to A? If that´s the case, then you are in trouble.
There is no way to assure that will be no harm, because google keeps the whole history of every site, so they can link internally from that history and somehow punish sites. From my point of view it can be a little suspicious to Google.
I´d separate a few weeks from publishing each blog post so it looks less unnatural. And also, remember not using exact match anchor text in every text and/or using the same anchor text.Hope it helps.
GR -
Link "scheme" sounds so nefarious. I'd rather think of my idea as a link strategy. To be clear, all of the content is unique and differs greatly. Only the links are the same.
For example:
Blog Post 1: "Social Media and Kids"
Link A: Link to Parent Control Software
Link B: Link to Social Media Tutor Company
Link Link to IT Services Company (if you need help installing software)Blog Post 2: "Should children be on Facebook?"
Link A: Link to Parent Control Software
Link B: Link to Social Media Tutor CompanyBlog Post 3: "How to block kids from accessing social media, and not have them hate you."
Link A: Link to Parent Control Software
Link B: Link to IT Services Company (if you need help installing software)Link A is the primary site. Assume that Link A is my site, and sites B and C belong to friends of mine, for whom I like giving link love to.
Is this going to cause a problem with Google?
-
Hi Cutopia,
The rule of thumb should always be: if you do recognize that is a link scheme, google will too.
If I were you, I'd make every piece of content sent to publishers really unique, not with slightly different text. If you do not want to be penalize, put real effort in it.
Yeap, its really possible that google dismiss some or all of those links, not because are the same links, but because it is a clear link scheme. Its perfectly normal to have the same url in many articles/referred pages. The penguin algorithm is really powerfull and ahs became smarter every year.Hope my advise helps.
Best luck.
GR.Ps: if you still implement it, would love to hear back the results. It could prove im wrong!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What will happen if my number of linking domains decline after a month by 70 percent?
I have heard that it’s linking domains or refereeing domains declined and the graph looks like its declining, i will look shady in engines eyes kindly elaborate thanks
Intermediate & Advanced SEO | | calvinkj0 -
Link Types For Link Building
Hi i have a SEO agency we work with who are building quality guest post links for us, however they are also building forum, profile, blog comments
Intermediate & Advanced SEO | | spyaccounts14
and directory based links. 60% of their links they are building are high quality, relevant guest posts while the other 40% are the other link types. The 40% seem to be relevant directories, forums, blog comments, etc. They said they build other link types because it diversifies the link building and profile rather then just building high quality guest posts. As just building one link type can leave a footprint. What are your thoughts on this? Cheers.0 -
What is best practice for "Sorting" URLs to prevent indexing and for best link juice ?
We are now introducing 5 links in all our category pages for different sorting options of category listings.
Intermediate & Advanced SEO | | lcourse
The site has about 100.000 pages and with this change the number of URLs may go up to over 350.000 pages.
Until now google is indexing well our site but I would like to prevent the "sorting URLS" leading to less complete crawling of our core pages, especially since we are planning further huge expansion of pages soon. Apart from blocking the paramter in the search console (which did not really work well for me in the past to prevent indexing) what do you suggest to minimize indexing of these URLs also taking into consideration link juice optimization? On a technical level the sorting is implemented in a way that the whole page is reloaded, for which may be better options as well.0 -
Link Building
I have to develop a strategy for link building. The SEO guy I have been speaking with has started putting links on .edu sites etc . To me - this "stinks" of manipulating the search engines - which I know we will get stung by at some point. I hope this isn't standard practice - but I don't know what the best way to improve rankings in terms of links etc. We sell health products and are starting to put out 3-4 high quality articles per week. Ideas? Kind Regards Martin
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Wikipedia links - any value?
Hello everyone. We recently posted some of our research to Wikipedia as references in the "External Links" section. Our research is rigorous and has been referenced by a number of universities and libraries (an example: https://www.harborcompliance.com/information/company-suffixes.php). Anyway, I'm wondering if these Wikipedia links have any value beyond of course adding to the Wiki page's information. Thanks!
Intermediate & Advanced SEO | | Harbor_Compliance0 -
Disavow Links Notification
No manual actions on our sites, just Penguin related. I put in a disavow for one site in October and Webmaster Tools kept a message up for some time saying the disavow links file for that site had been updated. I put in a disavow for another site of ours last week and I've had no such message. I checked and the file is there. Was this an intentional change on Google's part? Just want to make sure something's not messed up here.
Intermediate & Advanced SEO | | Kingof50 -
301's & Link Juice
So lets say we have a site that has 0 page rank (kind of new) has few incoming links, nothing significant compared to the other sites. Now from what I understand link juice flows throughout the site. So, this site is a news site, and writes sports previews and predictions and what not. After a while, a game from 2 months gets 0 hits, 0 search queries, nobody cares. Wouldn't it make sense to take that type of expired content and have it 301 to a different page. That way the more relevant content gets the juice, thus giving it a better ranking... Just wondering what everybody's thought its on this link juice thing, and what am i missing..
Intermediate & Advanced SEO | | ravashjalil0 -
Linking Within Website
Hello - I have about 10 landing pages that I am focusing on ranking for and I'm doing okay. My question is should I have all these pages on a drop down menu from my home page or is the innerlinking too much? http://www.kasplacement.com
Intermediate & Advanced SEO | | ksundheim10