Is it still true that 3xx redirects don't cause you to lose any ranking?
-
In this: https://mza.seotoolninja.com/blog/301-redirection-rules-for-seo it says that simply redirecting - provided you don't change anything on the page - isn't going to cost you rankings. Is this still true, or is there any new data/case studies that have been done since? I haven't seen anything updating it and just want to make sure because it's from 2016.
We want to do simple 301 redirecting without any changes to the page.
Or has anyone had an opposite experience?
-
Thank you so much!!!
-
Yes, 301 redirections are still respected and should pass all "page rank" (if page rank still exists). If you're doing a site migration and plan on using 301 redirects for a high volume of URLs, it's not uncommon to see an initial drop in rankings as Google re-evaluates the site. Don't panic if that happens, you should return to normal as the only thing that changed is the URL.
Be very careful as 301 redirects can be costly if executed incorrectly. Make sure to check the redirects with an HTTP status code checker.
-
Redirects do not affect ranking, only in case when they are used in a wrong way. 301 is more preferable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone please explain the real difference between backlinks, 301 links, and redirect links?which one is better to rank a website? i am looking for the help for one of my website
Can anyone please explain the real difference between backlinks, 301 links, and redirect links? which one is better to rank a website? I am looking for help for one of my website vacuum cleaners
Intermediate & Advanced SEO | | hshajjajsjsj3880 -
Can a duplicate page referencing the original page on another domain in another country using the 'canonical link' still get indexed locally?
Hi I wonder if anyone could help me on a canonical link query/indexing issue. I have given an overview, intended solution and question below. Any advice on this query will be much appreciated. Overview: I have a client who has a .com domain that includes blog content intended for the US market using the correct lang tags. The client also has a .co.uk site without a blog but looking at creating one. As the target keywords and content are relevant across both UK and US markets and not to duplicate work the client has asked would it be worthwhile centralising the blog or provide any other efficient blog site structure recommendations. Suggested solution: As the domain authority (DA) on the .com/.co.uk sites are in the 60+ it would risky moving domains/subdomain at this stage and would be a waste not to utilise the DAs that have built up on both sites. I have suggested they keep both sites and share the same content between them using a content curated WP plugin and using the 'canonical link' to reference the original source (US or UK) - so not to get duplicate content issues. My question: Let's say I'm a potential customer in the UK and i'm searching using a keyword phrase that the content that answers my query is on both the UK and US site although the US content is the original source.
Intermediate & Advanced SEO | | JonRayner
Will the US or UK version blog appear in UK SERPs? My gut is the UK blog will as Google will try and serve me the most appropriate version of the content and as I'm in the UK it will be this version, even though I have identified the US source using the canonical link?2 -
Crawl and Indexation Error - Googlebot can't/doesn't access specific folders on microsites
Hi, My first time posting here, I am just looking for some feedback on a indexation issue we have with a client and any feedback on possible next steps or items I may have overlooked. To give some background, our client operates a website for the core band and a also a number of microsites based on specific business units, so you have corewebsite.com along with bu1.corewebsite.com, bu2.corewebsite.com. The content structure isn't ideal, as each microsite follows a structure of bu1.corewebsite.com/bu1/home.aspx, bu2.corewebsite.com/bu2/home.aspx and so on. In addition to this each microsite has duplicate folders from the other microsites so bu1.corewebsite.com has indexable folders bu1.corewebsite.com/bu1/home.aspx but also bu1.corewebsite.com/bu2/home.aspx the same with bu2.corewebsite.com has bu2.corewebsite.com/bu2/home.aspx but also bu2.corewebsite.com/bu1/home.aspx. Therre are 5 different business units so you have this duplicate content scenario for all microsites. This situation is being addressed in the medium term development roadmap and will be rectified in the next iteration of the site but that is still a ways out. The issue
Intermediate & Advanced SEO | | ImpericMedia
About 6 weeks ago we noticed a drop off in search rankings for two of our microsites (bu1.corewebsite.com and bu2.corewebsite.com) over a period of 2-3 weeks pretty much all our terms dropped out of the rankings and search visibility dropped to essentially 0. I can see that pages from the websites are still indexed but oddly it is the duplicate content pages so (bu1.corewebsite.com/bu3/home.aspx or (bu1.corewebsite.com/bu4/home.aspx is still indexed, similiarly on the bu2.corewebsite microsite bu2.corewebsite.com/bu3/home.aspx and bu4.corewebsite.com/bu3/home.aspx are indexed but no pages from the BU1 or BU2 content directories seem to be indexed under their own microsites. Logging into webmaster tools I can see there is a "Google couldn't crawl your site because we were unable to access your site's robots.txt file." This was a bit odd as there was no robots.txt in the root directory but I got some weird results when I checked the BU1/BU2 microsites in technicalseo.com robots text tool. Also due to the fact that there is a redirect from bu1.corewebsite.com/ to bu1.corewebsite.com/bu4.aspx I thought maybe there could be something there so consequently we removed the redirect and added a basic robots to the root directory for both microsites. After this we saw a small pickup in site visibility, a few terms pop into our Moz campaign rankings but drop out again pretty quickly. Also the error message in GSC persisted. Steps taken so far after that In Google Search Console, I confirmed there are no manual actions against the microsites. Confirmed there is no instances of noindex on any of the pages for BU1/BU2 A number of the main links from the root domain to microsite BU1/BU2 have a rel="noopener noreferrer" attribute but we looked into this and found it has no impact on indexation Looking into this issue we saw some people had similar issues when using Cloudflare but our client doesn't use this service Using a response redirect header tool checker, we noticed a timeout when trying to mimic googlebot accessing the site Following on from point 5 we got a hold of a week of server logs from the client and I can see Googlebot successfully pinging the site and not getting 500 response codes from the server...but couldn't see any instance of it trying to index microsite BU1/BU2 content So it seems to me that the issue could be something server side but I'm at a bit of a loss of next steps to take. Any advice at all is much appreciated!0 -
404's - Do they impact search ranking/how do we get rid of them?
Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!
Intermediate & Advanced SEO | | carlystemmer0 -
What NAP format do I use if the USPS can't even find my client's address?
My client has a site already listed on Google+Local under "5208 N 1st St". He has some other NAPs, e.g., YellowPages, under "5208 N First Street". The USPS finds neither of these, nor any variation that I can possibly think of! Which is better? Do I just take the one that Google has accepted and make all the others like it as best I can? And doesn't it matter that the USPS doesn't even recognize the thing? Or no? Local SEO wizards, thanks in advance for your guidance!
Intermediate & Advanced SEO | | rayvensoft0 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Hide H1 tags on pages. Don't chuckle-Need assistance.
I redesigned my companies website and I am first and foremost an SEO person so I know the importance of a well laid out website. Furthermore, I know realistically you should NEVER hide text whether it's with WH or BH intentions but here is my problem. For every page I have all the details taken care of except proper placement of H1 tags. My website is responsive designed VERY competitive industry I have to make sure it is properly developed both design wise and seo wise It's an INC 5000 company so NO BH intentions On phones and tablet devices I have the header images hidden and in the place of header images I have the information as in location, service,etc of whatever that page may be. This makes it look good on desktops and serves up information quickly to people using phones and tablets. My question is: Would it be bad to turn that text seen on tablets and phones into an h1 tag as it's hidden on desktops with CSS but available on mobile devices. My problem is making the h1 tag's work with the desktop versions visually as placement doesn't make since. Any opinions are appreciated. Thanks Ballanrk
Intermediate & Advanced SEO | | ballanrk0 -
Ranking Ranking Factors!
When you look at the keyword analysis, you see the following ranking criteria: - | Page Authority | Page Linking Root Domains | Domain Authority | Root Domain Linking Root Domains | How do you rank the importance of each of these factors from 1-4? For example, PA, PLRD, RDLRD, DA Please explain. How many of these factors do you normally need to get within top 5?
Intermediate & Advanced SEO | | inhouseseo0