Best strategy for Researching for FAQ
-
Hi,
I work for an eCommerce. I want to create a FAQ section on category pages with the question relative to that particular category.
For Example -https://www.lockthedeal.com/catalog/energy/battery/four-wheeler?subcategory=Cars
This is a sample URL for which I want to create a FAQ section.
What would be the best way to do research for FAQs? -
Hi,
Thanks, BobGW and Everett for your valuable suggestion.
I am in talks with my customer service guys and asked them to create a sheet of questions.@Everett, I am looking into the tools you have shared.
-
Hello Ravim,
I agree with Bob that the best place to start is by finding out what your customers ask, and the best place for that is the customer service people in your company, or whoever answers the phone/chat and speaks with customers directly.
In terms of keyword research, there are a number of great tools out there. I like Answer The Public, GuberSuggest, aHrefs, Moz, SEMRush... Just look for who/what/when/where/why/how questions related to that product/keyword.
Here's a great tool I use to help scrape and organize people also ask (PAA) results:
https://www.hannahrampton.co.uk/google-qa-people-also-ask-research/And, of course, you can just go to Google and start checking for yourself. See what Google is suggesting as you type. See what questions show up in the PAA accordions.
-
Hello,
There are some ways.
#1 talk to customer service and see what calls or emails they've had on the products in the category, or what they know about the category from working with customers. This will give you a more 10X FAQ.
Despite that, you can research the appropriate on Google, which will be useful information and needs to be included but will not make it dynamic.
You need to talk to someone who is in the business of working with customer service in each area to do the best job, whether it's in your company or not. Otherwise, you can simply Google the information, tailor what you know, and make the best FAQ possible. Try to always include something that's not in Google search that sets you apart.
I'm sure other more premium members will have other ideas. My suggestion is just our standard practice. I don't know what level you are at.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the safest way to redirect for best SEO benefits?
What is the safest way to redirect for best SEO benefits? Example: loodgieter-aanhuis.nl -> loodgieters-ambacht.nl Does someone have any technical information on how to (root) redirect for best SEO practices?
On-Page Optimization | | hans-keeren0 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Press Page Best Practices?
Hey Mozzers! I have a question that I haven't found a perfect answer to yet. The company I work for has built a press/awards/news article page and I'm trying to determine the best format to showcase the information in. (You can take a look at the page here: https://www.webpt.com/about/press Should I have our team copy and paste the press releases onto our site and rel canonical that post to the original article? Or would it be better to just have a short intro paragraph and then have a read full story link at the bottom of that paragraph. Final question--should I make these pages noindex, nofollow? Looking forward to hearing everyone's answers!
On-Page Optimization | | WebPT0 -
Best process for expired webinars advertised as events 301, 404
Looking for input please on best process from an SEO point of view: We hold a webinar We promote webinar in the website (wordpress) as an event When the webinar finishes we un-publish the event and create a resource page for the recorded webinar and copy the content of the original event post I'm seeing 404's due to the webinar event pages being unpublished. Should I be 301'ing the events to the resource page or keep both? or some other proposal? Many thanks!
On-Page Optimization | | w4rdy1 -
Best Way To Pass Rank To Follow Up Article?
What is the best way to pass rank to a follow-up article? For example, we write an article "Product A Rumors" that ends up ranking #1. When Product A is released, we write an article called "Product A Review". What is the best way to pass rank from the first pre-release article to the second post-release article? We don't want to do a simple 301 redirect as we want readers to be able to go back to the first article to see the progression of the Product A life-cycle. Also, should we go back and edit the old article to add a link to the new? Should we add a link in the new article to the old? Thanks in advance 😉
On-Page Optimization | | Humanovation0 -
Which URL Structure is best for New Website?
Hello All, I have one client and he want to develop his website but the he want the URL structure for his website page like below: http://www.example.com/category/xxproduct.html But I have suggest him below URL Structure http://www.example.com/category/xx-product.html So Can you people please suggest me that from above which URL structure is better from SEO side as well as from Visual side..? Is using - is better to separate the words in URL?
On-Page Optimization | | jemindesai0 -
ECommerce Site Breadcrumbs Best Practice
I'm working on an Ecom website and I was wondering - For breadcrumbs - is there an SEO and/or UEx preference when it comes to taking them back to the homepage? I have the option of going CATEGORY > SUB CATEGORY > SUB CATEGORY or HOME > CATEGORY > SUBCATEGORY > SUBCATEGORY Each example is hyperlinked except for the lowest level. Thanks
On-Page Optimization | | Blenny0 -
Best meta tite - description writing tool
Hi I am in the process of writing meta titles and meta descriptions for a clients product portfolio. I have the complete list exported from the cms system in to excel. I know I can add some clever logic to build the meta information but for this purpose I want to do this manually. Does anyone have a editor online or an excel sheet that shows you the charactor limits when writing the titles and descriptions. This would be handy if someone has, otherwise it's a case of having to write the excel sheet to do this, not that hard to do but i thought i'd ask the question.
On-Page Optimization | | seohive-2227200